Download - Tweet Success
TWEET SUCCESSLESLEY LAMBERT
ARE YOU ON TWITTER?
DO YOU HAVE A BUSINESS PLAN FOR TWITTER?
PERSONA & VOICE
1
• Tweeting as a business vs. an individual
• Remember your legal and ethical guidelines
• Determine your goals
• Be YOU!
PERSONA & VOICE
PROFILE & PICTURE2
• Faceless = friendless
• Current and friendly
• Complete
• Unique and memorable
PROFILE & PICTURE
TARGET
3
• What is your ultimate goal?
• Who do you hope to meet?
• Geographical vs niche
• Tools to use: twellowhood.com, search.twitter.com twitterlocal.com
• Hashtags
TARGET
FOLLOW ME4
• You follow them, now how do you get them to return the favor?
• Say hello!
• Hashtags - yes, again!
• Share information of use
• Ask
FOLLOW ME
CONVERSATION
5
• Not a one-way stream
• Open conversation, public dialogue
• Being seen - use @ and hashtags.
• Be bold and engaging
• Common interests, events, questions and answers
• Share
CONVERSATION
GIVE BEFORE YOU GET6
• Share other businesses and individuals links
• Retweet
• Offer assistance and information
• Give local tips
• Follow Friday
• Klout +
GIVE BEFORE YOU GET
FACE TO FACE
7
• Take the conversation off-line
• Tweetups
• Lunch
• Local events
• Foursquare and Gowalla check-ins combined with Twitter
FACE TO FACE
FREQUENCY8
• How much is too much?
• How much time should you spend?
• Scheduled tweets
FREQUENCY
PERMANENT RECORD
9
• Archived forever
• Deleted tweets
• Range and reach
• Professional and ethical
PERMANENT RECORD
SPOKES AND HUB10
• Twitter as a spoke
• What is the hub?
• Use your spoke to drive potential clients to the hub
• Call to action
SPOKES AND HUB
@LesleyLambert
QUESTIONS AND ANSWERS