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Religious Leadership, Communications, and Community in the Age of Obama
Elizabeth Drescher, PhD Director, Center for Anglican Learning & Leadership
Assistant Professor of Christian Spiritualities Church Divinity School of the Pacific
+Quick Presentation Schematic
Your Questions and Comments
3. How do they work?
b.
What tools are out there?
I.
How has web communication
changed LC&C?
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+A Very Brief Historical Overview of Social Media in Christianity
1st Century CE Pauline Proto-Blogging
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+“Abba, give me a tweet…”
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3rd Century CE Desert Ammas and Abbas introduce “friending”
and anticipate “tweeting”
+An Inconvenient Truth…
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4th – 9th Centuries CE Medievals popularize pre-HTML “hypertexting”
+Hurrying through History…
High Middle Ages Reformation
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+The Next Thing We Know…
Are these sites the future for religion in the digital age? Or, is digital religion still in the Middle Ages?
Worse, are we stuck in Modernity?
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+ How Digital Communication has Changed and What We have to Do to Get On Board
1990 “Flash
Mobbing”
1994 Mainstream media end-run
2004 “Worker Bees”
create the buzz, build the hive
(candidate stings himself) 2008
Aggregation yields emergence
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+How the Web Itself Has Changed
Web 1.0 Web 2.0+
Interacting
Educating
Aggregating
Networking
Interrupting
Broadcasting
Targeting
Broadcasting
Mod
el
Relational M
odel
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+Three Keys to the Social Web
1. “Leaders are Places”
2. An Emergence is Created by Swarms, not Queens
3. Only Connect
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+1. Leaders are Places
“You’re not a leader, you’re a place. You’re like a park or a garden. If it’s comfortable and cool, people are attracted. Deanspace is not about Dean. It’s about us.”
~ Joi Ito, entrepreneur and “emergent democracy” activist, in 2004 on the effectiveness of the Howard Dean internet strategy
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+ Leadership in the Web 2.0+ World The Art of Losing Control
What Web 2.0+ users do want: Valuable, meaningful,
authentic content
Site creator transparency
Access to “thought leaders”
Focus on mechanics
Interactivity
Creative participation
Searchability
What Web 2.0+ users don’t want: Marketing
Preaching
Focus on aesthetics
Digital catalogue or directory
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+Leadership Develops Collaboratively
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+2. An Emergence Created by Swarms, not Queens
“In simplest terms, [networks] solve problems by drawing on masses of relatively stupid elements, rather than a single, intelligent ‘executive branch.’ … They get their smarts from below. In more technical language, they are complex adaptive systems that display emergent behavior. In these systems, agents residing on one scale start producing the behavior that lies one scale above them: ants create colonies; urbanites create neighborhoods; simple pattern-recognition software learns how to recommend new books. The movement from low-level rules to higher-level sophistication is what we call emergence.”
~ Steven Johnson, Emergence: The Connected Lives of Ants, Brains, Cities, and Software (2001)
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+3. Only Connect…
Web 2.0 participation requires multiple entry points that allow interactive engagement and point back to a central web hub
YouTube
Flickr
News and Blog sites
eCommunities
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+Facebook Groups
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+Facebook Events
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+YouTube
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+Flicker
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+Blogs and News Sites
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+You Gotta Get Out More Often: Linking and Commenting
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+Expand the News
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+eCommunities
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+It’s All about Conversion
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Building Together
+ A Basic Process Overview for Leading Community on the Social Web
Map Relationships
Explore the World
Recruit and Connect
Join the Conversation Promote
Measure
Improve
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+Resources
Chris Anderson, The Long Tale: Why the Future of Business is Selling Less of More (2006)
Jacques Derrida, On Cosmopolitanism and Forgiveness (2001)
Steven Johnson, Emergence: The Connected Lives of Ants, Brains, Cities, and Software (2001)
Clay Shirky, The Power of Organizing without Organizations (2008)
Walter Ong, Orality and Literacy (1982)
Larry Weber, Marketing to the Social Web: How Digital Customer Communities Build Your Business (2007)
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