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A STUDY ON CONSUMER BUYING BEHAVIORAL PATTERN ON TWO
WHEELER PRODUCTS WITH REFERENCE TO TVS MOTORS IN
ARAKKONAM
AREA OF PROJECT
MARKETING
SCHOOL OF MANAGEMENT STUDIES
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI 110 068
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LIST OF THE CONTENTS
CHAPTER NO CONTENTS PAGE NO.
LIST OF TABLES & FIGURES
LIST OF SYMBOLS & ABBREVIATIONS
1 Introduction
1.1 General
1. Need !or t"e #tud$
1.% #coe o! t"e #tud$
1.' Indu#tr$ (ro!ile
1.) *o+an$ (ro!ile
1., (roduct (ro!ile
Re#earc" Met"odolo-$ & e#i-n
.1 T$e o! Re#earc"
. Re#earc" O/0ectie#.% Re#earc" In#tru+ent
.' 2ue#tionnaire e#i-n
.) ata *ollection
., Sa+lin- (rocedure
.3 (eriod o! Stud$
.4 Sa+le #i5e
.6 (ilot Sure$
.17 Li+itation o! #tud$
! ata Anal$#i# and interretation
%.1 ata Anal$#i#
%. Stati#tical Anal$#i#" Su++ar$ o! Findin-#
'.1 General Findin-#
'. Stati#tical Findin-#
# Su--e#tion and Reco++endation#
6 *onclu#ion
Aendice#
Re!erence
ii
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LIST OF TABLES AND FIGURES
S. NO TITLES PAGE NO
1 A-e 8i#e cla##i!ication o! re#ondent#
Gender 8i#e cla##i!ication o! re#ondent#
% Occuation 8i#e cla##i!ication o! re#ondent#
' Inco+e 8i#e cla##i!ication o! re#ondent#
) T"e /i9e# are o8nin- a re#ondent#
, T"e /i9e# /a#ed on re#ondent# e:erience3 A8arene## o! t"e t8o 8"eeler# t"rou-" re#ondent#4 T$e o! t8o 8"eeler# li9e to t"e re#ondent#6 ;it" -ear < t$e# o! t8o 8"eeler#
17 ;it" out -ear < t$e# o! t8o 8"eeler#11 T"e !actor# in!luencin- 8it" re#ondent#1 T"e t$e o! urc"a#e a /i9e1% Sati#!ied 8it" t"e +ilea-e1' Milea-e -ien er =9+>lt?1) Annual +aintenance co#t a/out re#ondent#1, Ratin- !or a!ter #ale# #erice#13 *o+ari#on 8it" ot"er /ene!it#14 I++ediate ro/le+ 8it" a!ter urc"a#e16 O!!er !ro+ dealer#
Note@ Releant Gra"# and c"art# are included under eac" ta/le.
CHAPTER 1
INTRODUCTION1.1 GENERAL
India a countr$ 8"ere t"e lar-e #e-+ent o! oulation i# +iddle cla## T8o
8"eeler /eca+e ea#ie#t +ode o! trael. Ri-"t !ro+ t"e introduction o! t8o 8"eeler#
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into t"e Indian +ar9et t"e$ /eca+e t"e darlin-# o! t"e +iddle cla## and een t"e loer
#e-+ent# adore t"e+. T"e +ain rea#on# !or t"e #ucce##!ul run o! t"e t8o 8"eeler# are.
AFFORDABILITY$ Motorc$cle# are a!!orda/le !or t"e aera-e
Indian +iddle cla## cu#to+er.
AVAILABILITY$ T"o#e are ea#il$ aaila/le 8"en co+ared to t"e
ru--ed Indian road condition /etter t"an t"e !our 8"eeler#.
ACCUSTOMISSATION@ T8o 8"eeler# -ot accu#to+ed to t"e ru--ed
Indian road condition /etter t"an t"e !our 8"eeler#.
Be#ide# t"u# t"e ri#e in !uel rice# and t"e lo8 rice# o! t"e t8o 8"eeler#
8"en co+ared 8it" t"e !our 8"eeler# ena/led t"e t8o 8"eeler# to e:cel on t"e
Indian road#. Slo8l$ t"e end c"an-ed in #uc" a 8a$ t"at een t"e uer and re+iu+
#e-+ent# o! t"e +ar9et #tarted acuirin- t"e t8o 8"eeler# in t"e earl$ #ta-e# o! t8o
8"eeler +ar9et.
T"ere 8"ere er$ !e8 /rand#C /ut 8it" t"e entr$ o! +an$ o! +an$ -lo/al
-iant# tr$in- t"e+#ele# u 8it" t"e Indian co+anie# t"e #cenario "a# c"an-eddra#ticall$. Late#t tec"nolo-$ 8a# introduced and t"e co+etition /et8een t"e#e
co+anie# /eca+e #ti!!. T"e t8o8"eeler #e-+ent it#el! /ranc"ed into +an$ #u/
dii#ion# and no8 a da$# one.
MOTOR CYCLE MARKET$
T"e +otorc$cle# can /e cla##i!ied into t8o cate-orie#@
1. T8o #to9e +otor c$cle#
. Four #to9e +otor c$cle#
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T8o #to9e /i9e# are o8er!ul and t"e$ "ae #uerior runnin- er!or+ance.
T"e co#t o! +aintenance o! t"e#e /i9e# i# er$ le##. But t"e t8o #to9e e"icle# are le##
!uele!!icient. T"at /eco+e# +ain dra8 /ac9 o! t"e t8o #to9e /i9e#C a# an Indian
cu#to+er i# #till er$ con#ciou# o! t"e !uel co#t. Be#ide# t"at t"e leel# o! ollution
cau#ed /$ t"e t8o #to9e# +otor c$cle# i# er$ "i-". Becau#e o! t"at t"e t8o #to9e
+otor c$cle# are !acin- eli+ination under t"e ne8 e+i##ion nor+#.
On t"e ot"er "and t"ere i# an increa#e in t"e u#er# o! t"e !our #to9e
+otorc$cle. T"i# i# +ainl$ due to t"e rai#e in t"e !uel co#t# and t"e -ro8t" in t"e
+iddle cla## #e-+ent t"at i# +ore concerned 8it" t"e !uel co#t#. T"e adanta-e# o!
t"e !our #to9e +otorc$cle /e#ide# -ood +ilea-e i# t"at it cau#e# le## ollution.
Do8eer #ati#!action 8it" t"e er!or+ance o! t"eir +ac"ine# "a# /een relatiel$ lo8
and t"e -eneral ercetion i# t"at !our #to9e /i9e# "ae -ood !uel econo+$ /ut t"e$
are #"o8. But t"e ne8 tend t"at "a# /een e+er-in- i# t"e -ro8in- de+and !or a
er!or+ance oriented ele+ent in t"e !our #to9e #e-+ent 8"ere /$ een +ore "i-"
o8ered er!or+ance i# #ou-"t 8it" out !or #ac9in- !uel e!!icienc$.
Becau#e o! t"e#e !act# it /eca+e nece##ar$ !or t"e #tud$ o! t"e !actor# t"at are
a$in- a 9e$ roe in t"e #ale o! a t8o8"eeler #o t"at co+anie# can -ra/ t"e +ar9et
and #ati#!$ t"e eerc"an-in- te#te# o! t"e co+an$.
1. NEED FOR THE STUDY
A TVS Motor Li+ited i# one o! t"e #econd leadin- co+an$ in t"e to8
8"eeler indu#tr$. ;it" t"eir #ucce## in Model# TVS VictorC TVS GLC Star *it$C
Scarcit$ Ma:C Aac"eC t"e$ decided to launc" a ne8 +odel 8it" Di-"er *c and a ne8
de#i-n to increa#e t"e +a9e o! de+and 8it" t"e er!ect /lend o! o8er #t$le and
a##ion.
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A# Ne8 Model in launc"ed /$ TVS. T"e co+an$ dealer 8anted to 9no8 t"e
cu#to+er #ati#!action leel a8arene##C i+act o! adanta-e#C +ode o! a$+ent#C
Oinion and er!or+ance o! cu#to+er.
1$! SCOPE OF THE STUDY
T"e #tud$ 8a# underta9en 8it" re#ect o! TVS t8o 8"eeler.
T"e Stud$ 8a# /a#ed on cu#to+er oinion and er!or+ance in
urc"a#in-.
T"e #tud$ "eled in reealin- leel o! cu#to+er /u$in- /e"aior.
T"e #u--e#tion o! t"e #tud$ 8ould /e u#e!ul in i+roin- t"e
!eature# o! t"e roduct on ar 8it" t"e co+etitor#.
T"ou-" u#in- ue#tionnaire collect data !ro+ all area#.
T"e #ure$ i# er$ +uc" a uantitatie +ar9et #ure$ rat"er t"e+ a
ualitatie one. It trie# to 9no8 t"e otion a "ead ercetion o!
cu#to+er#C
Sati#!action 8it" roduct on t"e /a#i# o! it# Milea-e
Identi!ication o! #ati#!action leel o! t"e cu#to+er# re-ardin- it#
tec"nolo-$ !eature# and #t$le.
1." INDUSTRY PROFILE$
A ric" /ac9-round o! +anu!acturin- "i-" alueC rea#ona/l$ riced roduct# an
unco+ro+i#in- ur#uit o! t"e -oal# to attain ualit$ alon- 8it" cu#to+er
#ati#!action t"e re#ultin- a!!init$ in 8or9in- culture# < /rou-"t +anu!acture# o!
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+otorc$cle# in colla/oration 8it" /ic$cle +anu!acturerC /rin-in- !ort" a +ar9et
leader. TVS Su5u9i Motor /eca+e !ir#t Indian *o+an$ to introduce 177 *c Indo
aane#e Motor c$cle# in Sete+/er164'.
Toda$ Ba0a0 "a# +ana-ed to ac"iee indi-eni5ation o! oer 3) ercentC a TVS
record 8orld8ide. TVS /eca+e #econd co+an$ in t"e countr$ to introduce !our
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T"e *o+an$ Manu!acture it# +otor c$cle#C Scooter Etter# and Moed# and
it# #tate o! t"e at !actorie# i# +$#ore and Do#ur.
(roduct Ran-e
TVS O!!er a ;ide ran-e o! t8o8"eeler.
Scooteretter# Scooter (eC (e
Moed# L Suer iC L DC TVS *"a+
Motor *$cle#@ =i? *entreC =ii? VictorC =iii? Star *it$ =i? Star *it$ Ma:
=? GL =i? Aac"e.
TVS
Apache
4-Stroke, 150cc, highperformance motorcycle.
TVS Victor
4-Stroke, 125cc, performancemotorcycle with VT-i technology.
TVS Scooty
4-Stroke, 90cc scooterette for the
new generation.
TVS Centra
4-Stroke, 100cc eec!ti"e
motorcycle with re"ol!tionary VT-i engine.
TVS Fiero
4 stroke, 150 cc premi!mperformance motorcycle.
TVS Star
4-Stroke,100cc "al!e for moneyeconomy motorcycle for goo#mileage an# r!gge# terrain.
TVS Super XL
2-Stroke, $0cc mope#.
http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsvictor.com/http://www.tvsscooty.com/http://www.tvscentra.com/http://www.tvsfiero.com/http://www.tvsfiero.com/http://www.tvsstarcity.com/http://www.tvsmotor.in/xlhome.asphttp://www.tvsmotor.in/xlhome.asphttp://www.tvsstarcity.com/http://www.tvsfiero.com/http://www.tvscentra.com/http://www.tvsscooty.com/http://www.tvsvictor.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsvictor.com/http://www.tvsscooty.com/http://www.tvscentra.com/http://www.tvsfiero.com/http://www.tvsstarcity.com/http://www.tvsmotor.in/xlhome.asp -
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COMPANY SUCCESS$
T"e co+an$H# #ucce## "a# /een drien /$ cu#to+er centric olicie# and
tea+8or9 to ac"iee ro-re## and roductiit$. T"e "ilo#o"$ o! Ya+a"a
e+"a#i5e# t"e J(ur#uit o! E:cellenceK in de#i-nin- and +anu!acturin-
tec"nolo-icall$ and uali!iedl$ #ueri#or roduct# and in creatin- econo+ic alue
!or it# #ta9e"older#. It ta9e# care o! it# cu#to+er#.
T"rou-" alue /a#ed co+etitie ricin- and -ood a!ter #ale# #erice.
E:cellent +ar9etin- !inance and loan #erice#C an e!!icient dealer net8or9C tactical
ro+otion co+ri#in- o! !uel con#erationC +o/ile 8or9#"o#C #a!et$ driin- cour#e#
and ot"er#C all laced Ba0a0 in a lea-ue di#tinct !ro+ t"e conentional. T"e *o+an$
!ocu#e# on roidin- JValue@ !or Mone$K t"ou-" it# ricin- #trate-ie# and a!ter #ale#
#ere#
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CHAPTER NO
RESEAR*DMETDOOLOGY
.1 MEANING OF RESEARCH$
M. STE(DENSON in t"e enc$cloedia o! #ocial #cience de!ine re#earc" a#
Jt"e +aniulation o! t"in-#C concet# or #$+/ol# !or t"e uro#e o! -enerali5in-
to e:tendC correct or eri!$ 9no8led-eC 8"et"er t"at 9no8led-e aid# in
con#truction o! t"eor$ or in t"e ractice o! an artK
;e/#terH# Ne8 International ictionar$ de!ined re#earc" a#C care!ul or
critical inuir$ or e:a+ination in #ee9in- !act# or rincile#@ dili-ent ine#ti-ation
in order to a#certain #o+et"in-K
TYPE OF RESEARCH$
DESCRIPTIVE RESEARCH
In t"i# #ure$C de#critie re#earc" i# u#ed 8"ic" i# +o#t aroriate. T"i#
re#earc" ena/le# a re#earc"er to e:lore ne8 area# o! ine#ti-ation nor+all$
e+irical ro/le+# are ine#ti-ated adotin- t"i# aroac". A re#earc"er deelo#
"i# "$ot"e#i# /a#ed on "i# 9no8led-e a/out t"e #u/0ect +atter to #tud$.
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." %UESTIONNAIRE DESIGN$
T"e ue#tionnaire i# o! #tructured t$e 8"ic" con#i#t# o! clo#e
endedC oenendedC +ultile c"oice and dic"oto+ou# ue#tion# to #uit t"e #tud$.
.# DATA COLLECTION
ata could /e /roadl$ cla##i!ied a# !ollo8#@
.).1 (ri+ar$ ata
.). Secondar$ ata
.#.1 P&'()&* D)+)$
It i# 9no8n a# t"e data collected !or t"e !ir#t ti+e t"rou-" !ield #ure$.
Suc" data are collected 8it" #eci!ic #et o! o/0ectie# to a##e## t"e current #tatu#
o! an$ aria/le #tudied. (ri+ar$ data al8a$# reeal t"e cro## #ection icture o!
an$t"in- #tudied. T"i# i# needed in re#earc" to #tud$ t"e e!!ect or i+act o! an$
olic$.
.#. S-/)&* D)+)$
T"i# re!er# to t"e in!or+ation or !act# alread$ collected. Suc" data are
collected 8it" t"e o/0ectie o! under#tandin- t"e a#t #tatu# o! an$ aria/le. T"e
data collected and reorted /$ #o+e #ource i# acce##ed and u#ed !or t"e o/0ectie
o! t"e #tud$. In t"i# #ure$C #econdar$ data i# u#ed.
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.6 SAMPLING PROCEDURE
*onenience #a+lin- i# t"e #a+lin- rocedure u#ed in t"e #ure$. T"i#
+et"od o! #a+lin- inole# #electin- t"e #a+le ele+ent# u#in- #o+e
conenient +et"od -oin- t"rou-" t"e ri-or o! #a+lin- +et"od. T"e re#earc"er
+a$ +a9e u#e o! an$ conenient /a#e to #elect t"e reuired nu+/er o! #a+le#.
.8 SAMPLE SIE$
Sa+le #i5e i# re#tricted to 1)7 cu#to+er#.
.2 PILOT SURVEY$
(ilot #ure$ i# conducted !or te#tin- t"e ue#tionnaire#.%7 #a+le# "ae
/een conducted durin- t"e (ilot Stud$. (ilot #ure$ i# in !act t"e relica and
re"ear#al o! t"e +ain #ure$.
Suc" a #ure$ /rin-# to li-"t t"e 8ea9ne##e# o! t"e ue#tionnaire# and al#o
o! t"e #ure$ tec"niue#. Fro+ t"e e:erience -ained in t"i# 8a$C i+roe+ent
can /e +ade to t"e ue#tionnaire.
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.10 LIMITATION OF THE SURVEY$
1. Ti+e con#traint#@
A# t"e re#ondent# 8ere /u#$C t"e$ could not #are ti+e durin- t"e
interie8 #c"edule and "ence #a+le #i5e 8a# re#tricted to 177 deo#itor#.
. *o#t con#traint#@
ue to co#t !actor#C #ure$ could not /e e:tended !urt"er.
%. Bia#ed an#8er#.
'. A# t"e #tud$ 8a# underta9en in A+in0i9arai Branc"C it +a$ not /e
alica/le to ot"er /ranc"e#.
). T"e deo#itor# 8ere "e#itatin- to an#8er t"e releant detailed in!or+ation.
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CHAPTER NO 3 !
!.1 ANALYSIS AND INTERPRETATION
!.1 Analysis and Interpretation
T"e ter+ anal$#i# re!er# to t"e co+utation o! certain +ea#ure# alon-
8it" #earc"in- !or attern# o! relation#"i t"at e:i#t a+on- data -rou#. T"e dataC
a!ter collectionC "a# to /e roce##ed and anal$5ed in accordance 8it" t"e outline
laid do8n !or t"e uro#e at t"e ti+e o! deeloin- t"e re#earc" lan.
Interretation re!er# to t"e ta#9 o! dra8in- in!erence# !ro+ t"e
collected !act# a!ter an anal$tical or e:eri+ental #tud$. In !actC it i# a #earc" !or
/roader +eanin- o! re#earc" !indin-#.
(ercenta-e +et"od i# u#ed in t"i# anal$#i#. T"e$ are o!ten u#ed in data
re#entation !or t"e$ #i+li!$ nu+/er#C reducin- all o! t"e+ to a 7 to 177 ran-e.
T"rou-" t"e u#e o! ercenta-e#C t"e data are reduced in t"e #tandard !or+ 8it"/a#e eual to 177 8"ic" !act !acilitate# relatie co+ari#on#.
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CHAPTER !
T)45 N$!.!.1
AGE OF TDE RES(ONENTS
A '/ *)&7 N. O R79//+7 :
Belo8 7 Yr# %' .,3
1%7 Yr# ,% '
%1'7 Yr# % 1.%%
A/oe '7 Yr# 1 1'
T+)5 1#0 100
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C ' o! t"e
re#ondent# are 1%7Yr# o! t"e TV# cu#to+er#C !ollo8ed /$ .,3 o! t"e
re#ondent# are /elo8 7Yr# o! t"e TV# cu#to+er#.
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AGE OF TDE RES(ONENT
F';& N. !.!.1
23%
42%
21%
14%
0%
%
10%
1%
20%
2%
30%
3%
40%
4%
!elo" 20 21#30 31#40 A$oe 40
&o'
o()espondentsin%
A*e in +ears
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TABLE NO$!.!.
GENER OF TDE RES(ONENTS
G/& S)(95 :
Male 16 4,
Fe+ale 1 1'
T+)5 1#0 100
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C t"e 4, o! t"e
Male re#ondent# are cu#to+er# o! t"e TVS T8o ;"eeler#. Anot"er1' i# !e+ale
re#ondent#.
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GENER OF TDE RES(ONENTS
F';& N$!.!.
%&'
14'
(ale
)emale
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T)45 N$ !.!.!
O**U(ATION OF TDE RES(ONENTS
O--;9)+'/ N R79//+7 :
Goern+ent E+lo$ee 1) 17
(riate E+lo$ee %1 7.,3
Bu#ine## 6 16.%%
Student# % 1.%%
Ot"er# '% 4.,3
T+)5 1#0 100:
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C
4.,3 re#ondentH# occuation "a# ot"er#. C 1.%% re#ondentH#
occuation "a# #tudent#. C 7.,3 re#ondentH# occuation "a# (riate
e+lo$ee.
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O**U(ATION OF TDE RES(ONENTS
F';& N$ !.!.!
2%.&$'
21.**'19.**'
20.&$'
10'
0
5
10
15
20
25
*0
*5
+o"ernm
ent
,ri"ate
-!sinss
St!#ents
.thers
,ccupation
&o'o()espondentsin%
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T)45 N$ !.!."
IN*OME LEVEL OF TDE RES(ONENTS
I/-( L
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IN*OME LEVEL OF TDE RES(ONENTS
F';& N $!.!."
41'
2$'
15' 1$'
0'
5'
10'
15'
20'
25'
*0'
*5'
40'
45'
elow *000 *001-&000 &001-9000 /o"e 9000
&o'o()espondentsin%
Inco+e Leel
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T)45 N$ !.!.#
TDE BIES ARE O;NING A RES(ONENTS
O9'/'/ N. O R79//+7 :
Ye# '' 6.%%
No 17, 37.,3
T+)5 1#0 100:
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C t"e
37.,3 re#ondent# do not o8n a /i9e. T"e 6.%% re#ondent# o8n
a /i9e.
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TDE BIES ARE O;NING A RES(ONENTS
F';& N$ !.!.#
29'
$1'
0'
20'
40'
&0'
%0'
es o
&o'
,()espondentsin%
O9'/'/
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T)45 N$ !.!.6
TDE BIE BASE ON RES(ONENTS E(ERIEN*E
B'=7 N. R79//+7 :
TVS 1)7 177
Dero Donda 7 7
Ya+a"a 7 7
Ba0a0 7 7
T+)5 1#0 100:
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C
177 o! t"e re#ondent# #aid to TVS t8o 8"eeler# i# /e#t.
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T)45 N$!.!. >
A;ARENESS OF TDE T;O ;DEELERS TDROUGD
RES(ONENTS
A?)&/77 N. R79//+7 :
Ne8# (aer# ) 1,.,3
Ma-a5ine# 11 3.%%
Friend#>Relatie# 41 )'
Sale#+an %%
T+)5 1#0 100:
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C )' o! t"e
re#ondent# are a8arene## created /$ t"rou-" !riend# and relatie#. )' o! t"e
re#ondent# are a8arene## created /$ t"rou-" !riend# and relatie#.
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A;ARENESS OF TDE T;O ;DEELERS TDROUGD
RES(ONENTS
F';& N$ !.!.>
1$'
$'
54'
22'
0'
10'
20'
*0'
40'
50'
&0'
2ews,apers
(aga3ins
)rien#s45elati"e
s
Salesma
n
&o'o()espondents
in%
A?)&/77
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T)45 N$!.!. 8
TYPE OF TWO WHEELER
T*9 N. R79//+7 :
;it" Gear 66 ,,
;it" out Gear )1 %'
T+)5 1#0 100:
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C ,, o! t"e
re#ondent# 8ant to 8it" -ear t8o 8"eeler#. %' o! t"e re#ondent# 8ant to 8it" -ear
t8o 8"eeler#.
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TYPE OF TWO WHEELER
F';& N$ !.!.8
6ith o!t +ear
*4'
6ith +ear
&&'
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T)45 N$ !.!.2
WITH GEAR TYPES OF TWO WHEELERS
T*9 B'= N. R79//+7 :
TVS Victor 16 16.16
TVS GL 7 7.7
TVS Star *it$ 1) 1).1)
TVS Star *it$ Ma: 13 13.13
TVS Aac"e 6 6.6
T+)5 100:
INFERENCE$
6.6 o! t"e re#ondent# 8ant to TVS Aac"e !or 8it"out -ear /i9e#. 7.7
o! t"e re#ondent# 8ant to TVS GL !or 8it"out -ear /i9e#.
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WITH GEAR TYPES OF TWO WHEELERS
F';& N$ !.!.2
19'
20'
15'1$'
29'
0'
5'
10'
15'
20'
25'
*0'
TVS Victor TVS +78 TVS Star ity TVS Star ity
(a
TVS /pache
Type of Bikes
No.ofR
espondents
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T)45 N$ !.!.10
WITH OUT GEAR TYPES OF TWO WHEELERS
T*9 B'= N. R79//+7 :
TVS Scott$ 7 7
TVS Scott$ (e 4 1).,6
TVS (e (lu# 1 %.)%
TVS L Suer 6 13.,)
TVS L D '%.1'
T+)5 #1 100:
INFERENCE$
'%.1' o! t"e re#ondent# 8ant to TVS LD !or 8it"out -ear /i9e#. %.)%
o! t"e re#ondent# 8ant# to TVS (e lu# !or 8it"out -ear /i9e#.
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WITH OUT GEAR TYPES OF TWO WHEELERS
F';& N$!.!.10
0'
1&'
24'
1%'
4*'
0'
5'
10'
15'
20'
25'
*0'
*5'
40'
45'
TVS Scooty TVS Scooty ,ep TVS ,ep ,l!s TVS 87 S!per TVS 87 :;
&
o'o()espondentsin%
Type o( !i0es
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T)45 N$ !.!.11
FACTERS INFLUENCING WITH RESPONDENTS
F)-+&7 N. R79//+7 :
(rice 4 ).%%
(ic9u 1 4
Lo8 Maintenance 1' 6.%%
Milea-e 7 1%.%%
Re#ale Value 6 ,
Brand I+a-e 43 )4
T+)5 1#0 100:
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C
)4 o! t"e re#ondent# in!luencin- !actor "a# /rand I+a-e . 1%.%%
o! t"e re#ondent# in!luencin- !actor "a# +ilea-e.
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FACTORS INFLUENCING WITH RESPONDENTS
F';& N$ !.!.11
5' %' 9'
1*'
&'
5%'
0'
10'
20'
*0'
40'
50'
&0'
,rice ,ick!p 7ow
(aintance
(ileage esale
Val!e
-ran#
image
F)-+.&7
No.of
Respondentsin%
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T)45 N$ !.!.1
TDE TY(E OF (UR*DASE A BIE
P;&-@)7 N. R79//+7 :
*a#" a8n 4 )'.,3
In#tall+ent '6 %.,3
Bi9e E:c"an-e Mela , '
Lo8 ercent Intere#t 1% 4.,3
T+)5 1#0 100:
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C )'.,3
re#ondent# 8ant to urc"a#e a /i9e t"rou-" ca#". %.,3 re#ondent# 8ant to
urc"a#e a /i9e t"rou-" in#tall+ent.
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TDE TY(E OF (UR*DASE A BIE
F';& N$ !.!.1
55'
**'
4'9'
0'
10'
20'
*0'
40'
50'
&0'
9ash;ow
n
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T)45 N$ !.!. 1!
SATISFIE ;ITD TDE MAILEAGE
O9'/'/ N. R79//+7 :
Ye# 1% 44
No 14 1
T+)5 1#0 100:
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C
44 o! t"e re#ondent# #ati#!ied 8it" t"e T8o ;"eeler# +ilea-e
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SATISFIE ;ITD TDE MILEAGE
F';& N$ !.!.1!
%%'
12'
0'
10'
20'
*0'
40'
50'&0'
$0'
%0'
90'
es o
,pinion
&o'o()espo
ndentsin%
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T)45 N$ !.!.1"
MILEAGE GIVEN (ER =M>LT?
M'5) KMLT N. R79//+7 :
%) < )) )1 %'
)) < 3) 6 16.%%
3) < 6) '6 %.,3
More t"an 6) 1 1'
T+)5 1#0 100:
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C %' o! t"e
re#ondent# #aid %))) 9+>lt o! t"e +ilea-e -iin-. %' o! t"e re#ondentH# #aid3)
6) 9+>lt o! t"e +ilea-e -iin-.
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MILEAGE GIVEN (ER =M>LT?
F';& N$ !.!.1"
*5 - 55 55 - $5 $5 - 95 (ore than 95
*4
19
**
14
ilea*e
&o'o()espondentsin%
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T)45 N $!.!.1#
ANNUAL MAINTENAN*E *OST ABOUT RES(ONENTS
A//;)5 M)'/+/)/-
C7+
N. R79//+7 :
Ver$ Di-" 1, 17.,3
Di-" )7 %%.%
Moderate %, '
Lo8 %'
Ver$ lo8 1' 6.%%
T+)5 1#0 100:
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C %%.%% o! t"e
re#ondent# #aid annual +aintenance *o#t i# "i-". ' o! t"e re#ondent# #aid annual
+aintenance *o#t i# +oderate.
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ANNUAL MAINTENAN*E *OST ABOUT RES(ONENTS
F';& N$ !.!.1#
11'
**'
24'22'
9'
0'
5'
10'
15'
20'
25'
*0'
*5'
Very :igh :igh (o#erate low Very low
/nn!al (aintenance ost
&o'o()espondentsin%
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T)45 N $!.!.16
RATING FOR AFTER SALES SERVI*ES
R)+'/ N. R79//+7 :
E:cellent '3 %1.%%
Ver$ Good ,, ''
Good 17 ,.,3
Aera-e 7 1%.%%
;or#t 3 '.,3
T+)5 1#0 100:
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C
'' o! t"e re#ondent# #aid a!ter #ale# #erice i# er$ -ood. %1.%% o!
t"e re#ondent# #aid a!ter #ale# #erice i# E:cellent.
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RATING FOR AFTER SALES SERVI*ES
F';& N$ !.!.16
*1'
44'
$'
1*'
5'
0'
5'
10'
15'
20'
25'
*0'
*5'
40'
45'
=cellent Very +oo# +oo# /"erage 6orst
ating
&o'o()espondents
in%
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T)45 N $!.!.1>
*OM(ARISON ;ITD OTDER BENEFITS
B/'+7 N. R79//+7 :
Rea#ona/le (rice 11 3.%%
Milea-e (ic9u 1 4
*o+!orta/le 6 ,
Model# & St$le '4 %
Lo8 Maintenance )4 %4.,3
Lon-er ;arrant$ 1 4
T+)5 1#0 100:
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C
%4.,3 re#ondent# #aid Ot"er /i9e# to TVS /i9e# lo8 +aintenance
co#t a# t"e /ene!it !or t"e TVS T8o ;"eeler#.
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*OM(ARISON ;ITD OTDER BENEFITS
F';& N$ !.!.1>
$' %'&'
*2'
*9'
%'
0'
5'
10'
15'
20'
25'
*0'
*5'
40'
Reaso
nableP
rice
ileage
Pickup
Comp
ortable
ModelsS
tye
LowMainta
nence
Longer
Warren
ty
-enefits
&o'o()espondents
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T)45 N $!.!.18
IMMEIATE (ROBLEM ;ITD AFTER (UR*DASE
O9'/'/ N. R79//+7 :
Ye# ' .,3
No 1', 63.%%
T+)5 1#0 100:
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent# , 63.%%
re#ondent# #aid a!ter urc"a#in- t"e /i9e "a# not trou/le.
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IMMEIATE (ROBLEM ;ITD AFTER (UR*DASE
F';& N$ !.!.18
*'
9$'
0'
20'
40'
&0'
%0'
100'
120'
Yes No
&o'o()espondentsin%
pinion
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T)45 N $!.!.12
OFFERS FROM EALERS
O&7 N. R79//+7 :
i#count O!!er 4 14.,3
Gi!t# 13 11.%%
A!ter Sale# Serice '' 6.%%
Lon-er ;arrant$(eriod '7 ,.,3
Bi9e E:c"an-e Mela 1 1'
T+)5 1#0 100:
INFERENCE$
T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C T"e O!!er
E:ired !ro+ t"e declare "a# 6.%% o! a!ter Sale# Serice. T"e O!!er E:ired !ro+
t"e declare "a# ,.,3 o! Lon-er 8arrant$ eriod.
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OFFERS FROM EALERS
F';& N$ !.!.12
19'
11'
29'
2$'
14'
0'
5'
10'
15'
20'
25'
*0'
Disc
outO
er
!it
s
"terS
ales
Ser#ic
e
Longer
Warrenty
$
ike%&
c'ange
Mela
ffers
&o
'o()espondentsin%
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!. STATISTICAL ANALYSIS
T"e role o! #tati#tic# i# to !unction a# a tool in de#i-nin- re#earc"C anal$5in- it#
data and dra8in- conclu#ion# t"ere!ore. T"e i+ortant #tati#tical tool# t"at are u#ed in
t"i# anal$#i# are@
a. *"iSuare Te#t
/. ol+o-oro #+irno Te#t
C@'3S;)& T7+$
T"e c"i#uare te#t i# an i+ortant te#t a+on-#t t"e #eeral te#t# o! #i-ni!icant
deeloed /$ #tati#tician#. *"i#uareC #$+/olicall$ 8ritten a# C i# a #tati#tical
+ea#ure u#ed in t"e conte:t o! #a+lin- anal$#i# !or co+arin- a ariance to a
t"eoretical ariance.
Ste# inoled in al$in- *"iSuare Te#t@
1. *alculate t"e e:ected !reuencie# on t"e /a#i# o! -ien
"$ot"e#i# or on t"e /a#i# o! null "$ot"e#i#.
E:ected =Ro8 total !or t"e ro8 o! t"at cell? :
Freuenc$P Q =*olu+n total !or t"e colu+n o! t"at cell?
O! an$ Grand total*ell
. O/tain t"e di!!erence /et8een O/#ered and E:ected
!reuencie# and !ind out t"e #uare# o #uc" di!!erence# i.e.C calculate =OE? .
%. iide t"e uantit$ =OE? o/tained a# #tated a/oe /$ t"e
corre#ondin- e:ected !reuenc$ to -et =OE? > E and t"i# #"ould /e done !or all
t"e cell !reuencie# or t"e -rou !reuencie#.
'. Find t"e #u++ation o! =OE? > E alue# or 8"at 8e call
=OE?
E
T"i# i# t"e reuired alue.
T"e alue o/tained a# #uc" #"ould /e co+ared 8it" releant ta/le alue
and t"en in!erence /e dra8n.
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T)45 N$ !..1
CHI-SQUARE TEST NO-1
AIM $ To te#t t"e #eeral o! /i9e# and occuation o! t"e re#ondent#
H $ T"ere i# no #i-ni!icance relation#"i /et8een t"e t$e# o! /i9e#
and occuation o! t"e re#ondent#.
H1 $ T"ere i# #i-ni!icance relation#"i /et8een t"e t$e# o! /i9e# and
occuation o! t"e re#ondent#.
O E O3E O3E O3EE
1) %7 1) ) 3.)
%1 %7 1 1 7.7%%6 %7 1 1 7.7%%
% %7 ' 7.1%%
'% %7 1% 1,6 ).,%%
*alculated alue 1!.!!
C)5-;5)+ V)5; O3EE
Q 1%.%%
D& F&( . / 1
Q )
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T)45 N$ !..
CHI-SQUARE TEST NO-2
AIM $ To te#t t"e oinion a+on- t"e /i9e# o8ned and a-e -rou o!t"e re#ondent#.
H $ T"ere i# no #i-ni!icance oinion a+on- t"e /i9e# o8ned anda-e -rou o! t"e re#ondent#.
H1 $ T"ere i# no #i-ni!icance oinion a+on- t"e /i9e# o8ned and
a-e -rou o! t"e re#ondent#.
O47&
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C)5-;5)+ V)5; O3EE
Q ).,63
D& F&( . & 1 -31
Q ='
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T)45 N$ !..!
CHI3S%UARE TEST NO3!
AIM $ To te#t t"e relation#"i /et8een t"e t$e# o! t8o 8"eeler#
and inco+e leel o! re#ondent#.
H $ T"ere i# no #i-ni!icance relation#"i /et8een t"e t$e# o! t8o
;"eeler# and inco+e leel o! re#ondent#.
H1 $ T"ere i# #i-ni!icance relation#"i /et8een t"e t$e# o! t8o
;"eeler# and inco+e leel o! re#ondent#.
O47&
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C)5-;5)+ V)5; O3EE
Q .7'
D& F&( . & 1 -31
Q ='
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T)45 N$ !.."
CHI3S%UARE TEST NO3"
AIM $ To te#t t"e relation#"i /et8een t"e annual Maintenance co#t#
and /i9e na+e#
H $ T"ere i# no #i-ni!icance relation#"i /et8een t"e annualMaintenance co#t and /i9e na+e#
H1 $ T"ere i# #i-ni!icance relation#"i /et8een t"e annual
Maintenance co#t and /i9e na+e#
OE O3E O3E O3EE
1, %7 1' 16, ,.)%
)7 %7 7 '77 1%.%%
%, %7 , %, 1.
%' %7 ' 1, 7.)%
1' %7 1, ), 4.)%
C)5-;5)+
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T)45 N$ !..#
CHI3S%UARE TEST NO3#
AIM $ To te#t t"e oinion a/out t"e (urc"a#e o! /i9e#
and Na+e o! t"e /i9e# to t"e re#ondent#.
H $ T"ere i# no #i-ni!icance oinion a/out t"e urc"a#e o! /i9e#
and Na+e o! t"e /i9e# to t"e re#ondent#.
H1$ T"ere i# #i-ni!icance oinion a/out t"e urc"a#e o! /i9e# and
Na+e o! t"e /i9e# to t"e re#ondent#.
O E O3E O3E O3EE
4 %3.) ''.) 1647.) ).41
'6 %3.) 11.) 1%.) %.)%
, %3.) %1.) 66.) ,.',
1% %3.) '.) ,77.) 1,.71
C)5-;5)+
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T)45 N$ !..6
CHI3S%UARE TEST NO36
AIM $ To te#t t"e oinion a/out t"e !actor and Na+e o! t"e /i9e# to
t"e re#ondent#.
H $ T"ere i# no #i-ni!icance oinion a/out t"e in!luencin- !actor
and Na+e o! t"e /i9e# to t"e re#ondent#
H1 $ T"ere i# #i-ni!icance oinion a/out t"e in!luencin- !actor and
Na+e o! t"e /i9e# to t"e re#ondent#
O E O3E O3E O3EE
4 ) 13 46 11.),
1 ) %7 1,6 ,.3,
1' ) 11 11 '.4'
7 ) ) ) 1
6 ) 1, ), 17.'
43 ) , %4'' 1)%.3,
C)5-;5)+
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T)45 N$ !..>
KOLMOGOROV SMIRNOV TEST NO31
AIM $ To te#t t"e oinion a/out t"e a!ter #ale# #erice and Na+e o!
t"e /i9e# to t"e re#ondent#.
H $ T"ere i# no #i-ni!icance oinion a/out. T"e A!ter #ale# #erice
and Na+e o! t"e /i9e# to t"e re#ondent#.
H1 $ T"ere i# #i-ni!icance oinion a/out t"e a!ter #ale# #erice and
Na+e o! t"e /i9e# to t"e re#ondent#.
F CF F E CE F F3F'3 '3 7.%1% %7 %7 7. 7.11%
,, 11% 7.3)% %7 ,7 7.' 0.!#! D M)
17 1% 7.47 %7 67 7., 7.7
7 1'% 7.6)% %7 14 7.4 7.1)%
3 1)7 1 %7 1)7 1 7
C)5-;5)+ V)5; 0.!#!
at ) o! #i-ni!icance leelC ta/le alue.
Q 1.%,
nQ 1.%,
1)7Q 7.111
R7;5+$ *alculated aluei# -reater t"an ta/le alue #o 8e re0ect D7.
D-'7'/$ T"ere i# #i-ni!icance oinion a/out t"e a!ter #ale# #erice and na+e o!
t"e /i9e# to t"e re#ondent#.
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T)45 N$ !..8
KOLMOGOROV SMIRNOV TEST NO3
AIM $ To te#t t"e oinion a/out t"e !actor and #tud$ a+on- t"e co#tC#ericeC /rand i+a-eC ic9uC +ilea-eC Model to t"e
re#ondent#.
H $ T"ere i# no #i-ni!icance oinion a/out t"e !actor and #tud$
a+on- t"e co#tC #ericeC /rand i+a-eC ic9uC +ilea-eC Model
to t"e re#ondent#.
H1 $ T"ere i# #i-ni!icance oinion a/out t"e !actor and #tud$ a+on-
t"e co#tC #ericeC /rand i+a-eC ic9uC +ilea-eC Model to t"e
re#ondent#.
F)-+&
S+;*
H'@5*
S)+'7'S)+'7'
N'+@&
7)+'7'
D'77)+'7'
H'@5*
'77)+'7'
*o#t 46 %, 14 3
Serice )6 ,% 1 3Brand I+a-e 17' %, 4
(ic9u 6 '7 1' '
Maintenance )' )1 %) 17
Model 4' '6 11 ,
C)5-;5)+'/ T+)5W'@+
AD MA
%.1, 13.7, 7.4)1 ) 1) 7.4%% 7.714
.66 7.71, 1 ) 1)7 1 7
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C)5-;5)+ V)5; 0.0>
At ) o! #i-ni!icance leelC ta/le alue.
Q 1.%,
nQ 1.%,
1)7Q 7.111
R7;5+$ *alculated aluei# le## t"an ta/le alue #o 8e accet# D7.
D-'7'/$ T"ere i# no #i-ni!icance oinion a/out t"e !actor and #tud$ a+on- t"e
co#tC #ericeC /rand i+a-eC ic9uC +ilea-eC Model to t"ere#ondent#.
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SUMMARY OF FINDINGS
".1 GENERAL FINDINGS
' o! t"e con#u+er are under t"e a-e -rou o! 1%7 $ear#
4, o! t"e con#u+er are +ale
4.,3 o! t"e con#u+er occuation# !or ot"er#
'7.,3 o! t"e con#u+er i# earnin- R#. Belo8 %777 a# a +ont"l$ inco+e.
37.,3 o! t"e con#u+er not o8nin- a /i9e
177 o! t"e con#u+er oinion a# TV# i# /e#t
)' o! t"e con#u+er are create a8arene## !or our !riend# and relatie#
,, o! t"e+ li9e t"e 8it" -ear t8o 8"eeler
)4 o!. t"e con#u+er are in!luenced /$ /rand i+a-e
)'.,3. o!. t"e con#u+er 8ant# to urc"a#e a /i9e t"rou-" ca#"
44 o! t"e con#u+er are #ati#!ied 8it" +ilea-e
%%.% o!. t"e con#u+er #aid to annual +aintenance co#t "a# "i-".
'' o!. t"e con#u+er #aid to a!ter #ale# a# er$ -ood
%4.,3 o! t"e con#u+er #aid to lo8 +aintenance i# /ene!it !or TV#
63.%% o! t"e con#u+er #aid to no ro/le+ 8it" a!ter urc"a#in-
6.%% o! t"e con#u+er 8ant# t"e o!!er !or a!ter #ale# #erice.
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". STATISTICAL FINIDINGS
T"ere i# #i-ni!icant relation#"i /et8een t"e t$e# o! /i9e# and
occuation o! t"e re#ondent#.
T"ere i# no #i-ni!icant oinion a+on- t"e /i9e# o8ned and a-e -rou o! t"e
re#ondent#.
T"ere i# no #i-ni!icant oinion a+on- t"e /i9e# o8ned and a-e -rou o! t"e
re#ondent#.
T"ere i# #i-ni!icance relation#"i /et8een t"e annual Maintenance co#t and
/i9e na+e#
T"ere i# #i-ni!icance oinion a/out t"e urc"a#e o! /i9e# and Na+e o! t"e
/i9e# to t"e re#ondent#.
T"ere i# #i-ni!icance oinion a/out t"e in!luencin- !actor and Na+e o! t"e
/i9e# to t"e re#ondent#.
T"ere i# #i-ni!icance oinion a/out t"e a!ter #ale# #erice and Na+e o! t"e
/i9e# to t"e re#ondent#.
T"ere i# no #i-ni!icance oinion a/out t"e !actor and #tud$ a+on- t"e co#tC
#ericeC /rand i+a-eC ic9uC and +ilea-eC Model to t"e re#ondent#.
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CHAPTER3#
SUGGESTIONS AND RECOMMENDATIONS
T"e *o+an$ "a# to ta9e e!!ectie +ea#ure# in -ettin- attractie
aderti#e+ent !or ne8 launc"e# o! TVS t8o 8"eeler# li9e TVS Aac"e t"ou-"
/anner#C (orter# local ne8#aer in rural area.
A# t"e area o! reco++endation o! #8et"a TVS t8o 8"eeler li+ited t"e$ can
e:and t"e areaC #o t"at +ore e"icle# can /e accu+ulated !or #erice.
I+re##ie and attractie aderti#e+ent can /e -ie t"rou-" +edia li9e
ne8#aer# and +a-a5ine# alon- 8it" Telei#ion aderti#e+ent. So t"at t"e
co+an$ can /oo# u t"e #ale# o! t"e co+uter#.
Ste# can /e ta9en to +a9e t"e+ #are# aaila/le ea#il$ in t"e local +ar9etCaart !ro+ t"e dealer# at a!!orda/le rice#C 8"ic" can reent t"e dulication.
A!ter #ale# #erice can /e i+roed /$ #ettin- u +ore #erice center#.
T"e co+an$ #"ould roide +ore o!!er# in order to i+roe to attract t"e
cu#to+er# to8ard# t"e roduct and to i+roe t"e #ale#.
T"e co+an$ #"ould i+roe t"e ualit$ o! t"e roduct# in order to i+roe
t"e #ale# and to #ati#!$ t"e cu#to+er e:ectation#.
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CHAPTER36
CONCLUSIONS
A# t"e co+etitor enter# into t"e +ar9etC cu#to+er# are con!u#ed in
urc"a#in-C in order to attract t"e cu#to+erC t"e co+an$ #ee9er# "el !ro+ dealer# in
urc"a#in- t"eir roduct#.
In t"e #8et"a TVS can Maintain it# #trate-ie# and at ne8 #trate-ie# -ien in
t"e #u--e#tion#. It can increa#e /u$in- and -ro8 at a er$ -ood ("a#e.
Mar9et re#earc" "a# /een conducted on con#u+er /u$in- /e"aior on TVS
Motor *$cleC !ro+ t"i# #tud$ it 8a$ clear t"at TVS "a# a /rand lo$alt$ and t"e$ na+e
o#itioned it #el! in t"e 8ind o! cu#to+er#.
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APPENDI
A STUDY ON CONSUMER BUYING BEHAVIORAL PATTERN ON TWO
WHEELER PRODUCTS WITH REFERENCE TO TVS MOTORS IN
ARAKKONAM
2ue#tionnairei. Na+e o! t"e Re#ondent@
ii. A-e o! t"e re#ondent#@
Belo8 7 Yr#
1%7 Yr#
%1'7 Yr#
A/oe '7 Yr#
III. Gender @ Male Fe+ale
I Occuation @
Goern+ent E+lo$ee
(riate E+lo$ee
Bu#ine##
Student#
Ot"er#
V. Inco+e@
Belo8 %777
%771 < ,777
,771 < 6777
A/oe 6777
1. o $ou o8n a /i9e
Ye# No
. I! $e#C +ention na+e o! t"e /i9e.
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TVS
Dero Donda
Ya+a"a
Ba0a0
. ;"at in!luenced $ou to urc"a#e TVS /i9e
Ne8# (aer#
Ma-a5ine#
Friend#>Relatie#
Sale#+an
'.Mention t"e T$e o! TVS T8o ;"eeler u "ae
;it" Gear
;it" out Gear
).;"at i# t"e t$e o! TVS 8it" Gear T8o ;"eeler# $ou "ae
TVS Victor
TVS GL
TVS Star *it$
TVS Star *it$
Ma:
TVS Aac"e
,. ;"at i# t"e attri/ute u loo9 in 8"ile urc"a#in- t"e /i9e
(rice
(ic9u
Lo8 Maintenance
Milea-e
Re#ale Value
Brand I+a-e
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3. Do8 do $ou 8i#" to urc"a#e t"e /i9e
*a#" a8n
In#tall+ent
Bi9e E:c"an-e Mela
Lo8 ercent Intere#t
4. Are $ou #ati#!ied 8it" t"e Milea-e o!!ered /$ TVS /i9e
Ye#
No
6. ;"at i# t"e +ilea-e -ien /$ $our current TVS /i9e
%) < ))
)) < 3)
3) < 6)
More t"an 6)
17. ;"at i# t"e annual +aintenance co#t o! $our TVS /i9e
Ver$ Di-"
Di-"
Moderate
Lo8
Ver$ lo8
11. Do8 o You Rate t"e A!ter Sale# Serice# O!!ered B$ TVS
E:cellent
Ver$ Good
Good
Aera-e
;or#t
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1. *o+ared 8it" Ot"er /rand# do $ou t"in9 TVS
I# Rea#ona/l$ (riced
(roide# Good Milea-e(roide# -ood (ic9u
I# *o+!orta/le
O!!er# +ore Model#
I# St$li#"
(roide# lo8 Maintenance
co#t
(roide# Lon-er ;arrant$
1%. id $ou !ace an$ ro/le+# i++ediatel$ a!ter t"e urc"a#e TVS /i9e
Ye#
No
1'. ;"at t$e o! o!!er# $ou e:ect !ro+ dealer#
i#count O!!er
Gi!t#
A!ter Sale# Serice
Lon-er ;arrant$(eriod
Bi9e E:c"an-e Mela
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REFERENCE
GUPTA. S.C. and KAPOOR V.K. 00 FUNDAMENTALS OF
MATHEMATICAL STATISTICS,u/li#"ed /$ SULTAN *DAN &
SONSC Ne8 el"iC 77C 1)t" Edition.
KOTHARI. C.R. 00 RESEARCH METHODOLOGY ,
(u/li#"ed /$ K. K. GUPTA !or Ne8 A-e International = ( ? Ltd.C Ne8
el"iC Second Edition.
RAVILOCHANAN .P. 00 RESEARCH METHODOLOGY,
(u/li#"ed /$ Mar-"a+ (u/lication#C *"ennai.
GUPTA. S.P.000 ELEMENTS OF STATISTICAL METHODS ,
(u/li#"ed /$ SULTAN *DAN & SONSC Ne8 el"i.
W4 7'+ N)(7$
a. 888.-oo-le.co+
http://www.google.com/http://www.google.com/ -
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