Download - #Turnofftoturnon. Great comms campaigns I wish I'd done seminar, 18 June 2014

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Page 1: #Turnofftoturnon. Great comms campaigns I wish I'd done seminar, 18 June 2014

Great campaigns I wish I'd doneDurex #TurnOffToTurnOn for Earth Hour

Dan Dufour

Head of Brand & Engagement

[email protected]

#BrandDufour

Page 2: #Turnofftoturnon. Great comms campaigns I wish I'd done seminar, 18 June 2014

Page 3: #Turnofftoturnon. Great comms campaigns I wish I'd done seminar, 18 June 2014

1. Based on Good insight

Page 4: #Turnofftoturnon. Great comms campaigns I wish I'd done seminar, 18 June 2014

2. Based on provoking core emotions

Discrete emotional theory, 1987

Page 5: #Turnofftoturnon. Great comms campaigns I wish I'd done seminar, 18 June 2014

3. A reminder to look beyond the sector

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