Turning a community into evangelism helpers
Chris Heilmann @codepo8, Devrelconf, SF, April 2015
Of innovation and impatience
Chris Heilmann @codepo8, Future Decoded, London, Nov 2015
CHRIS HEILMANN @CODEPO8
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Why include the community?
Share, inspire, explain
Record and teach recording
Avoid the magical powerpoint
Delegate and introduce
Set guidelines and give access
Communicate sideways and up
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Why include the community?
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Why include the community?
Les temps sont durs pour les rêveurs
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Why include the community?
https://www.flickr.com/photos/132063279@N05/22306147858
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Share, inspire, explain
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Share, inspire, explain
Make yourself available and show you listen• Repository of slide decks in editable format • Share out interesting talks and point out why they
are great • Create explanations for your company products,
including demo code and share it out with the community
• Share and comment on great examples from community members
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Record and teach recording
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Record and teach recording
Recordings are great• They show how you deliver some of the content you
talked about • They give you an idea of how much coaching a
community member needs to become a presenter • They allow people to get used to seeing themselves
as they appear to others • You create reusable content (screencasts, tutorials),
that people can localise and talk over in presentations
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Avoid the magical powerpoint
📉
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Avoid the magical powerpoint
🐴💩
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Avoid the magical powerpoint
📉
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Avoid the magical powerpoint
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Avoid the magical powerpoint
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Avoid the magical powerpoint
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Avoid the magical powerpoint
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Avoid the magical powerpoint
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Avoid the magical powerpoint
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Avoid the magical powerpoint
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Delegate and introduce
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Delegate and introduce
Delegate tasks early and often• Translation / localisation • Captioning and transcription of demo videos • Demo code cleanup / demo creation • Testing and recording across different platforms/
conditions • Maintenance of resources
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Delegate and introduce
Introduce local community members
• Mention them in your talks and as a resource to contact
• Co-present with them at events • Introduce local companies/influencers to your local
counterpart • Once trained up, tell other company departments
about them.
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Set guidelines and give access
https://www.flickr.com/photos/47353092@N00/25078531629/
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Set guidelines and give access
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Set guidelines and give access
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Set guidelines and give access
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Set guidelines and give access
Official channels > Personal Blogs
• You separate personal views from company content • You control the platform (security, future plans…) • You benefit from the reach and give kudos to the
community member.
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Communicate sideways and up
https://www.flickr.com/photos/82298625@N00/4737400406
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Communicate sideways and up
For sustainability, get company support• Communicate out successes company-wide • Get different company departments to maintain and
give input to the community materials • Flag up great community members for hiring as full-
time devrel people