Turn Your Business into
A Revenue Generating
MachineKevin Brown
Vice President Customer Acquisition and Experience
Welcome!
•Chat in questions, lets make this interactive
•You will receive a link to the recording tomorrow
•Stay tuned for special offer at the end
I’m Kevin BrownPaySimple’s VP of Customer Acquisition and Experience
Before Machines…
After Machines
What do effective machines need to run?
Efficient, Effective Process
Good Input
Predictable Awesome Output
$$$$$
The Find New Business Machine
5
Process = Sales
Input = Prospect
s
Output = New Sales
Define Good Input
Andy, Male, Age 34, Salary: $105,000, College Degree,
Living in first home purchased for 2 years, Married less
than 2 years, Concerned about being green, but unsure
of what it means in terms of home ownership, Open to
using solar panels but won’t know to look for it; Will buy
from vendor with local references who can prove ROI
and green impact; Wife needs to agree
Who is your ideal customer?
ProfileSavvinessBuying Criteria & Members
Finding Good Prospects: Lists
List Sources:• List sellers: JigSaw, InfoUSA
• Directories: Google Places, Manta
• Outsource: Elance, Mechanical Turk, Interns, Craigslist
Finding Good Prospects:
PartnersWho has the same target?
• Directories: Manta, Google Places, LinkedIn
• Meetup.com• Chamber of Commerce• Neighborhood
Run joint marketing programs
• Cross-offer promotions• Receipts, signs, flyers
• Hold joint events• Run joint ads• Create a joint content portal
Learn from each other• Share tactics tried• Share market insights
Find Good Prospects: Free PressHelpAReporter.com (HARO)
• Sign up for Free Offering• Receive email alerts • Respond to applicable story lines
Local newspaper success story• Get customer’s permission & document
success story• Reach out to all local media outlets
Find Good Prospects: Google
Finding Good Prospects: Search
Website Optimization
Target Keywords
Optimize
Content Optimization
Find Good Prospects: CustomersRefer Friends
Write Online Reviews
Give Testimonials
Blog
Process: Manage ProspectsSet up CRM to manage your lists
Set up Email Marketing to engage with
prospects
Do business everywhere
Process: Powerful Messaging
Here’s What I Have to Offer!!!
Process: Powerful MessagingWrite down messages that are:
• Important to your prospect
• Easy to defend
• Unique to you
• Inject emotion
Attention-grabbing communication • Speak to their pains• Use numbers• Tell stories• Use images
Process: Sales Process
“I’m Great. Trust Me.”
Buy Now or Never.
Process: Sales ProcessTell Me About Yourself, Let’s Figure Out
Success Together
Not Ready to Buy Now, That’s OK
See For Yourself How Great I Am
Easy Peasy
Forget Me Not
The Increase Current Customer Sales Machine
18
Process = Marketing
Output = Higher Sales
Input = Current
Customers
Process: Make Them Feel Special
Say Thanks
Reward Repeat Business
Roll Out the
Red Carpet
Process: Add ValueEmail Newsletter & Take-Away Brochures
Special Events
Be the Go-To
The Cut Costs & Wasted Time Machine
21
Process = Getting it Done
Output = Lower Cost Less Time
Input =
Tasks
Cut Costs with Partnerships
$$$$$
Buy in BulkNegotiate Rates Together
Cut Cost & Time with Automation
Time Wasting Tasks
=
Cut Cost & Time with Automation
Find Automation Software
The Cash Flow Machine
25
Process = Bill Payment
Input =
Sales RevenueOutput = Positive Cash Flow
Input: Getting Paid Faster
Process: Cash Flow MonitoringTOOLS
Getting Your Machine Into Action
Transition Period
• Managing your Clients• Communicating with
Clients• Do Business Anytime,
Anywhere• Getting Paid Faster• Cutting Costs & Saving
Time
A Better Way to Run Your Business
Give it a Test Drive: PaySimple.com/demo.html
’s Award Winning Software Can
Help
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A Better Way to Run Your Business
Give it a Test Drive: PaySimple.com/demo.html
’s Award Winning Software Can
Help
