The consumer journey is truly mobile,because our mobile devices are the only form of
media architected to play a role every step along the journey.
TODAY, A PARADIGM SHIFTIS TAKING PLACE IN OUR MOBILE
WORLDAND IS DRAMATICALLY
AFFECTING THE CONSUMER JOURNEY
TO DRIVECONSIDERATION,YOU NEED TO ENGAGE, INSPIRE,IGNITE.
THEY WANT TO BETURNED ON
ENTERTHE C2BJOURNEY—TURNED ONAND OFF BYUSERS,AND BROUGHTTO YOU BY MOBILE.
TURNINGON THE CONSUMERJOURNEY
MOBILE HELPS YOU LEARNABOUT IT
Pew Study, Smartphone Adoption 2013. Americans are spending an average of two hours per day on their mobile devices.http://www.cmo.com/articles/2014/5/27/adi_q1_video_benchmark.html,OOYALA, emarketer April 2014.
MOBILE HELPS YOU FIND IT
Google Study, Understanding Consumers’ Local Search Behavior, 2014.
MOBILE HELPS YOU GET IT
Pew Study, Smartphone Adoption 2013. Internet Advertising Bureau.
MOBILE HELPS YOU ENGAGEWITH IT
“IT in the Toilet,” conducted by marketing company 11Mark in 2013.