Download - Turbo Charge Inbound Marketing with Social Media

Turbo Charge Inbound Marketing w/ Social Media

By Marcus R. Tewksbury

DMA Fall 2009

Not Your Grandfather’s InternetEarly digital models mirrored offline counterparts

Evolution of Digital ConsumptionAs social properties have come online they have cannibalized time from existing branded sites

X X

Participate, don’t InterruptFinding ways to pull prospects towards you, as opposed to pushing messages toward them is the essence of Inbound

http://www.facebook.com/

http://www.facebook.com/home.php?ref=logo

http://www.facebook.com/home.php?ref=logo

http://rds.yahoo.com/_ylt=A0geu5Dg3tdKixcADr5XNyoA;_ylu=X3oDMTBzcW1oYnFmBHNlYwNzYwRjb2xvA2FjMgR2dGlkA0RGUjVfNzY-/SIG=1klohslvj/EXP=1255747680/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fsearch.yahoo.com%252Fsearch%253Fei%253DUTF-8%2526p%253Dyahoo%252Blogo%252Bdownload%26w=87%26h=24%26imgurl=www.topposition.co.uk%252Fgo%252Fmedia%252Fuser%252Fimages%252Fgeneral%252Flogo_yahoo.jpg%26size=2.4kB%26name=logo%2Byahoo%2Bjpg%26rcurl=http%253A%252F%252Fwww.topposition.co.uk%252Fgo%252FPPC_Google_%252520or_Yahoo.html%26rurl=http%253A%252F%252Fwww.topposition.co.uk%252Fgo%252FPPC_Google_%252520or_Yahoo.html%26p=yahoo%2Blogo%2Bdownload%26type=jpeg%26no=3%26tt=353%26oid=1953bf3a5f8ef61c%26tit=logo%2Byahoo%2Bjpg%26sigr=11r5rom5t%26sigi=121gtt8so%26sigb=11tgomprj

http://rds.yahoo.com/_ylt=A0geu8ET39dKh_YADLdXNyoA;_ylu=X3oDMTBzcW1oYnFmBHNlYwNzYwRjb2xvA2FjMgR2dGlkA0RGUjVfNzY-/SIG=1j17nvlkk/EXP=1255747731/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fsearch.yahoo.com%252Fsearch%253Fei%253DUTF-8%2526p%253Dapple%252Blogo%26w=800%26h=600%26imgurl=www.melmartin.com%252Fgifs_jpegs%252FRAM_Chip%252FApple_Logo.jpg%26size=45.1kB%26name=Apple%2BLogo%2Bjpg%26rcurl=http%253A%252F%252Fwww.melmartin.com%252Fgifs_jpegs%252FRAM_Chip%253FN%253DD%26rurl=http%253A%252F%252Fwww.melmartin.com%252Fgifs_jpegs%252FRAM_Chip%253FN%253DD%26p=apple%2Blogo%26type=jpeg%26no=2%26tt=199%252C483%26oid=7b6fca10b15cfd3a%26tit=Apple%2BLogo%2Bjpg%26sigr=11ge2h649%26sigi=11kjc7spb%26sigb=11k82uu3h

http://rds.yahoo.com/_ylt=A0geuthE39dKXjIAWqdXNyoA;_ylu=X3oDMTBzcW1oYnFmBHNlYwNzYwRjb2xvA2FjMgR2dGlkA0RGUjVfNzY-/SIG=1hiej0ras/EXP=1255747780/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fsearch.yahoo.com%252Fsearch%253Fei%253DUTF-8%2526p%253Dmsn%252Blogo%26w=98%26h=94%26imgurl=blog.rootshell.be%252Fwp-content%252Fuploads%252F2008%252F04%252Fmsn_logo.jpg%26size=2.1kB%26name=msn%2Blogo%2Bjpg%26rcurl=http%253A%252F%252Fblog.rootshell.be%252Ftag%252Fnet%26rurl=http%253A%252F%252Fblog.rootshell.be%252Ftag%252Fnet%26p=msn%2Blogo%26type=jpeg%26no=1%26tt=49%252C738%26oid=ba56281b4471884e%26tit=msn%2Blogo%2Bjpg%26sigr=110jjearf%26sigi=11p8kcrmf%26sigb=11iks8imk

1. Leverage Social NetworksSome make it very easy to establish a branded presence

Wetpaint

iTunes

LinkedIn

YouTube

http://www.facebook.com/

2. Speak the LingoUnderstand the language used by your prospects and apply it to effect

3. Set Your Content FreeFind ways to get your content in front of your targets as often and broadll as possibly…

4. Maximize Content ROIYour content will be consumed at a time and place of the prospects choosing – make sure they know how to find you

Repurpose ContentMulti-Channel Call-to-Action

Thank You

Marcus R. Tewksbury

Director of Customer Intelligence

Alterian

Email: [email protected]

Phone: 312.404.4835

IM: [email protected]

Twitter: @tewksbum

Blog: TheMarketingMojo.com

December Webinar:

The New Rules of Demand Generation

Download - Turbo Charge Inbound Marketing with Social Media

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