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Packaging to increase research usability
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Packaging research in different ways:
• Makes research work harder on your behalf• Increases ‘opportunities to see’ – especially
new audiences and those who don’t have time to read a 30-page report
• Creates new opportunities to interact with different audiences
• And more...
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Five steps to improve packaging
• What, and who, are you packaging for?• Branding and messaging• Leveraging the research - and the researcher• Timing• Leveraging other tools, channels and people.
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ODI publications at a glance
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DFID 1.4.40 approach
“We have found the “1.4.40 approach” to be effective and useful...involves producing a package or portfolio of products: - a one page of key messages- a four page executive summary - a report of no more than 40 pages presenting your findings.”
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2011: Timing + other people
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2014: ‘Could someone please clone Sarah Phillips?’
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Policy influence: ECDPM and Economic Partnership Agreements
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Policy influence: ECDPM #AfricaEU2014
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Policy influence: ECDPM #AfricaEU2014
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What’s the potential?
Is there a researcher or ED at your table? Ask them to select a piece of research.What can they tell you about:- Why is it important or unusual? - What do they want people to do once they have read it? Aim for:- A single page of four key messages? - Ideas to package that research to engage key audiences?