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Trust me, I’m from the government!
Phot
o by
D W
ansb
roug
h
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Don’t rely on intuition about trust
Photo by D Osborne
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Trust =
future+
risks+
perceptions
photo from http://www.freedigitalphotos.net
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Can’t force trust
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• Do a good job (38%)
• Meet your needs (18%)
• Treat people fairly (15%)
• Keeps promises (14%)
• Admits mistakes (14%)
New Zealanders’ views
Photo by Silenceisfoo
http://en.wikivisual.com/index.php/Beehive_(building)
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Five ingredients
• Honesty
• Do the right things
• Do them well
• Treat people fairly
• Keep promises
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Trust the public
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Communicate well
Phot
o fr
om W
ikip
edia
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CSIRO MEDIA RELEASE 95/9910 October 1995RABBIT CALICIVIRUS ON WARDANG ISLAND
The rabbit calicivirus currently being tested as a biological control agent on Wardang Island, has successfully spread between warrens in the pens.
It has also spread beyond the quarantine area to two other nearby locations and this necessitated invoking contingency plans, required under quarantine regulations.
This appears to be good news for farmers and conservation groups who recognise the urgent need for additional control methods for rabbits, it does constitute a breach of the quarantine precautions so CSIRO scientists have culled the rabbits in the affected warrens.
Real news, not “good news”
http://www.csiro.au/files/mediaRelease/mr1995/mr95099.htm
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Don’t…misunderstand your audience
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…deny people the
right to expresstheir views
Don’t…
Phot
o by
Miy
oko
Schm
ez
http
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.com
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Don’t…try to reassure while removing control
Don’t worry, everything is OK
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• Concern
• Action
• Perspective
When something goes wrong…
phot
o fr
om h
ttp://
com
mon
s.w
ikim
edia
.org
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Canberra bushfire 2003
Photo by D Wansbrough