Transcript
Page 1: Trivago Google Adwords campaign

Developing a strategy in Trivago with Google Adwords campaigns

Monday, May 18th 2015

Page 2: Trivago Google Adwords campaign

Structure of Google Adwords campaign

➲ Aim for our campaign.

-Increasing number of books in 15% (London city-> 01/06-15/06).

➲ Useful areas for Trivago

-North Europe hotels

-South Europe hotels

-West Europe hotels

-East Europe hotels

Page 3: Trivago Google Adwords campaign

Main keywords

➲ Cheap hotels holidays

➲ Hotels Denmark July

➲ Holidays September Finland

➲ Beautiful hotels Amsterdam

➲ [Incredible cheap hotel Sweden]

➲ [Hotel one-night centre Riga]

Page 4: Trivago Google Adwords campaign

My Google Adwords ad

➲ Hotel Blue Dragon– London centre - trivago.com.eu

➲ www.trivago.com.eu › ... › London centrePrice ranges; valoration, votes...

➲ Compare hotel prices and find the cheapest price for the best option in London centre.

Page 5: Trivago Google Adwords campaign

Landing page

Parts of the landing page:

➲ A headline➲ A secondary headline➲ Gorgeous picture➲ Valoration other customers➲ More information➲ Promotion/discount➲ Call to action

➲ Moreover, using a banner is other good element for showing the information.

Page 6: Trivago Google Adwords campaign

Analyse the feedback of the campaign

➲ Control the results, revising the conversion funnel, which parts of the process doesn´t work correctly.

➲ With the customer words, using them for improving the campaign adding as a keywords or negative keywords.

➲ Changing the landing page each 2 months for introducing new offers.

➲ Using a A/B testing in the landing page for improving the results.

➲ Create a database with our customers to send promotions by email-marketing.

Page 7: Trivago Google Adwords campaign

ÁLVARO LÓPEZ HERRERAÁLVARO LÓPEZ [email protected]

www.alvarolopezherrera.comwww.alvarolopezherrera.com

Thank you very much for your attention!


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