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Gov 2.0 Trends
Marc Ross @ 2ndSix
Session 4
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Presentation
1.Public Trends2.Gov 2.0 Trends3.Action4.Examples5.Q&A
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PublicTrends
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Just the factsBirths, Deaths, Marriages, GDPOne Way communicationFormal
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Facts UnknownNews, Gossip, InfluenceTwo Way communicationInformal
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People are spending 7 hours a day looking at and
interacting with screens
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"In this Internet era, it's not enough to run a campaign; you need to lead a movement. That's what Obama did. If you look at their site, their online videos, their online ads, everything they
did, it wasn't about 'me, myself and I.' It was about 'we' and 'us.’”
Mindy Finn, Republican political operative
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Movable Press + Printing Press
Telephone
Motion Pictures
Television
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AmateurAgile
Amped Voices
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Receive real time knowledge
that is actionable
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"live connections”
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Twitter applications
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LocationLocation Location
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Mashups
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Gov 2.0Trends
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PeopleInteracting
CollaboratingTalking
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Focus on Community
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Targeted Websites
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Relationships
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AccessibleTransparent
Relevant
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Action
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P
O
S
T
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People
Social……Activities
CapabilitiesGoals
Tactics
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Objectives
Listening?Talking with?
Collaborating?
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Strategy
Better access to:Citizens?
Information?Government?Stakeholders?
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Technology
BlogWiki
WebsiteSocial Platform
PhotosVideos
Podcasts
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Examples
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Q&A
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Marc A. [email protected]@marcaross@microadvocacy+1 (703) 598-3242Blog: advocacytwopointzero.comWeb: 2ndSix.com