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#Machine learning
Peter J. Bogaards
Trending topic for experience design(ers)
iTED #3 - 23 januari 2015
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Now watch this… https://www.youtube.com/watch?v=OXA4-5x31V0
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“No artificial intelligence will ever replace a human designer,because design is largely about emotional intelligence.”
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The old way
Artificial intelligenceThinking machinesIntelligent systemsUnderstanding knowledgeExpert systems
Marvin Minsky
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Heuristically programmed ALgorithmic computer
2001: A Space OdysseyStanley Kubrick (1968)
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The new way
Machine intelligenceNatural language processingImage recognitionDeep learning (neural networks)Feedback, learning and growing
Geoffrey Hinton
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HerSpike Jonze (2013)
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“(…) deep learning is when machine intelligence hits big data.”
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A different paradigm
“Instead of trying to program computers to act intelligently - an approach that hadn’t worked because we don’t really know what intelligence is - Artificial Intelligence now embraced a statistical, brute force approach based on analyzing vast amounts of information with powerful computers and sophisticated algorithms.”
(Irving Wladawsky-Berger, Wall Street Journal)
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“Who needs websites when you have Siri?”
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Challenges for experience design
Design for openness (physical and digital)Give up controlLearn the new possibilitiesCreate personal, meaningful experiences across multiple ‘everything’Think heuristics and ethics
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Naveen Rao (CEO Nervana Systems)“Deep Learning: Intelligence from Big Data” Stanford Graduate School of Business (Sep 2014)
https://www.youtube.com/watch?v=czLI3oLDe8M#t=1h15m36s