Download - Travis Weisleder "Special Finance Online"
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Special Finance Online
Travis Weisleder
Partner & PresidentDigital Marketing Networks
Pg. 49
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Special Finance
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Travis Weisleder
Third Generation Car Family
Founder of InterActive Financial Marketing & Carloan.com
President of Digital Marketing Networks
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Special Finance
Who is doing Special Finance Today?
Who used to do Special Finance?
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Is Special Finance Profitable?
Used Car University Benchmarks
New vs. Used %
65% Used
Average Gross Per Deal
~$2,966
Average Retail Price
$14,953
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How Do We Get There?
Commitment
People
Lenders
Cars
Process
Marketing
=Total Buy In
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Commitment
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People
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Lenders
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Cars
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Process
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Marketing
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COMMITMENT!
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MarketingWhere has it gone from and where is it going?
10 Years ago Paper
Now Internet? Radio? Social? Direct Mail?
More complex than ever!
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But one thing is the same
BRAND!
Your brand is still the more important!
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Lastly More Stats to get us home!
Conversion by Source
Third Party Leads
~11%
Web Site
~14.8%
Phone Ups
~15.9%
Walk ins
~28%
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Cost Per Lead
~$57
Cost Per Sale
~$447
Advertising Cost as % of Total SF GP
~15%