MEET: TRAVELONY
A platform of recorded walking tours• Professional tour guides, or amateurs, create audio
walking tours
• They upload the tours to the Travelony app
• Travelers download the app
• When traveling, they open the app and see which tours are available nearby
• They pay for the tour
• The tour begins, they start walking and discover a new place
Travelony transforms the way we discover the places we visit
TRAVELONY FEATURESGEO
• Includes location-based identification that starts different parts of the tour when you reach each destination
• Map that indicates the location of the next destination
SOCIAL
• See which tours your friends did and their recommendations
• Consumers can rate the tours
• There can be multiple tours about the same place; the best tours will emerge through customer ratings
ORGANIZED
• Each tour will contain a description of the tour and bio about the tour guide
• Tours can also be offered for free
MARKET RESEARCH
(1)Interested in using free audio walking
tours
74%
(2)Would pay $0.99 for a walking tour
61%
(3)Would create and publish walking
tours
26%
N = 31
MARKETING
• Target market: aged 20-35 – backpackers on a budget and young professionals – educated – US
• Marketing channels:
• Social networks (Facebook and adwords)• Media and popular travel blogs (e.g. New
York Times)• Website and blog• Travel companies
• Budget for YR1 is around $60k for 120,000 users base acquisition
Pics of US tourist
THE TEAM
Ariel Berger, our Hacker & Doer –
CEO
• Recognized industrial engineer
• Serving in senior roles in past 8 years
• Held various roles as operational manager before joining Travelony
Natalie Edwards, our Social Beast -
CMO
• Expert in communication strategy
• Highly experienced in digital and social media
• Worked as a Market Researcher and Research Coordinator
Ilan Ifergan, the Enthusiast
• Worked as project manager, technical consultant and sales force trainer
• Extensive entrepreneurial experience
• Holds a MEng from the French Petroleum Institute
Leonard Pader, our rational thinker – CFO
• Worked in senior positions as Data and Business Analyst before joining Travelony
• Holds a BA in Economics from Brandeis University
Maya Zimmerman, our creative part - Design
• Worked closely with customers of web apps and understands their needs
• Experienced in marketing and GUI design
• Held positions as marketing specialist and QA
CUSTOMER AND REVENUE GROWTH
Year 1 2 3 4 5
Market share 1% 2% 4% 6% 10%
No. of users 120,000 240,000 480,000 720,000 1,200,000
Avg. $ per user $2 $3 $4 $4 $5
$240K$720K
$1.9M
$2.9M
$6.0M
Annual Revenue
FUNDING
Salaries $150,000
App development $20,000
Audio tours by professional tour guides(100 tours x $200 per tour) $20,000
Online marketing (120,000 users in year 1) $60,000
Miscellaneous costs $20,000
Total funding required $270,000
Our goal is to be self-sustaining after the 1st year
Backpackers, aged 20-30, low income,
international travel, would like to see the
local scene, want flexible itinerary
Active adults, aged 45-65, traveling without children, looking for
information about the destination sites
• Quality community
• Trustable / reliable content
• Independent and objective
• Easy-to-consume travel content on location
• Independence and convenience for travelers
• Learn about a place from locals
• Low-cost/free tours
• Overcoming tourists’ lack of information
• Information available on smartphone
• HIGH QUALITY CONTENT
Urban professionals, 20s and 30s, travel 2x
per year, know the destination but not the
details
• Website & social networks
• App stores
• WOM
• Travel websites or agencies
Developer (web, app)
Marketing genius
investor
• Contributors
• Recording software
• Apple, Samsung, Android (phone makers)
• iTunes
• Outsourced developers
• Ecommerce platform
• Tourism agencies
• Tour guides/companies
• Travel websites, forums, and blogs
• Audio and podcast sites
• Social Media sites
• Encourage amateurs/pros to upload tours
• Encourage user ratings
• Highlight and expand geo coverage
• Increase tours and customer base
• Improve customer experience
Website & app development (design/
programming)
Content acquisition (tour guides, travel
agencies)
Ongoing updates, innovation & maintenance
Customer acquisition costs
(marketing) Share of revenue (from purchase of tours)
Location based ads
Business clients (The citi bank tour)
PROFESSIONAL
PROFESSIONAL GUIDES
PROFESSIONAL
UPDATED CANVAS