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Bernie WongJohns Hopkins Bloomberg School of Public Health MHS ’17, Mental Health Dept.
Translating State Public Health Prioritiesfrom Data to Effective Communications
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I. IntroductionII. Activity Highlights
A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Policy
III. Conclusion
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I. Introduction A. What is SHIP?
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Accountability
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Accountability
Local action
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Accountability
Local action Public engagement
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Accountability
Local action Public engagement
Maryland residents
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Accountability
Local action Public engagement
Maryland Local Health Departments
Maryland residents
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Accountability
Local action Public engagement Maryland DHMH
Maryland Local Health Departments
Maryland residents
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Accountability
Local action Public engagement LHICsMaryland DHMH
Maryland Local Health Departments
Maryland residents
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39 Measures of Health
Suicide Rate
SUIDs Mort
Teen Birth Rate
Infant Death Rate
Life Expectancy
Low Birth Weight
ED Alzheimer's
ED Addictions
ED Asthma
ED Dental
Chlamydia infection rate
HIV incidence rate
Children Lead Screening
Children Dental Care
Adolescents Checkup
Kindergarten Ready
High School Graduation
Adolescents Tobacco
Adolescents Obesity
Physical activity
Prim. Care Provider
Adults Who Smoke
Flu Vaccinations
Adults not overweight
Prenatal Care
Cancer Mortality
Drug-Induced Mort
Heart disease Mort
Fall-Related Mort
ED Hypertension
ED Mental Health
ED Uninsured
ED Diabetes
Domestic Violence
Pedestrian injury
Children – Vaccines
Child maltreatment
Affordable Housing
Children Lead Levels
DHMH: BRFSS Vital Stats HSCRC Infec. Disease Medicaid YRBS
State Police Highway CDC DHR Planning Environment EducationDATA SOURCES
MEASURES
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http//DHMH.Maryland.gov/SHIP
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http//DHMH.Maryland.gov/SHIP
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Local health department(e.g., Baltimore City, Carroll County, etc.)
Health care organization(e.g., hospitals, health clinics)
State health department
Other (e.g., academia, county government)
http//DHMH.Maryland.gov/SHIP
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I. IntroductionA. What is SHIP?B. Why communications?
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I. IntroductionII. Activity Highlights
A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Protocol
III. Conclusion
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I. IntroductionII. Activity Highlights
A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Protocol
III. Conclusion
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I. IntroductionII. Activity Highlights
A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Protocol
III. Conclusion
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DESIGN STUDY
COLLECTDATA
CLEAN &ANALYZE
PUBLISHAPPLY TOIMPROVE HEALTH
TRANSFER
?
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?
DESIGN STUDY
COLLECTDATA
CLEAN &ANALYZE
APPLY TOIMPROVE HEALTH
SHIP
PUBLISHTRANSFER
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Website ReportsNewsletter Social media
?
DESIGN STUDY
COLLECTDATA
CLEAN &ANALYZE
APPLY TOIMPROVE HEALTH
SHIP
PUBLISHTRANSFER
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Data Details
Quality Assurance
DataWebsite ReportsNewsletter Social
media
?
SHIP
DESIGN STUDY
COLLECTDATA
CLEAN &ANALYZE
PUBLISHAPPLY TOIMPROVE HEALTH
TRANSFER
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I. IntroductionII. Activity Highlights
A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Protocol
III. Conclusion
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Annual Reporting Tool:A. The Centers for Disease Control
& Prevention (CDC)B. Organizations & CompaniesC. Health departments
Health organizationsHealthy People Other SHIPs
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ANNUAL REPORTING TOOL
A. The Centers for Disease Control & Prevention (CDC)
CDC Health Disparities and Inequalities Report: 2013 report
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ANNUAL REPORTING TOOL
A. The Centers for Disease Control & Prevention (CDC)
Content – Scientific publication format1. Introduction/background2. Methods3. Definition of measures4. Results5. Discussion6. Limitations7. Appendix
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ANNUAL REPORTING TOOL
B. Organizations & Companies
The Ford Foundation: 2012 annual report
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ANNUAL REPORTING TOOL
B. Organizations & Companies
Content1. Acknowledgements and partnerships2. Executive statements3. History, vision, and purpose4. Financial statements
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ANNUAL REPORTING TOOL
C. Health departmentsHealth organizationsHealthy People Other SHIPs
Healthy Vermonters 2020: State Health Assessment Plan: 2012 Annual report
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ANNUAL REPORTING TOOL
C. Health departmentsHealth organizationsHealthy People Other SHIPs
Content 1. Acknowledgements and partnerships
Executive statementsHistory, vision, and purpose
2. Data summary
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ANNUAL REPORTING TOOL
C. Health departmentsHealth organizationsHealthy People Other SHIPs
Content 1. Acknowledgements and partnerships
Executive statementsHistory, vision, and purpose
2. Data summary
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ANNUAL REPORTING TOOL
Takeaways
Questions to consider
1. Who is your target audience? 2. What do you want to achieve? 3. How do you drive behavior change?
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I. IntroductionII. Activity Highlights
A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Protocol
III. Conclusion
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Social Media Tool:A. Guidelines & recommendationsB. SHIP Social Media Launch PlanC. Sample Social Media Accounts
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SOCIAL MEDIA TOOL
A. Guidelines & recommendations
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SOCIAL MEDIA TOOL
A. Guidelines & recommendations1. Proposed platforms
A. Where is your audience located?B. How does each platform uniquely engage its audience?C. Which platform is most conducive to the outcome you want to achieve?
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SOCIAL MEDIA TOOL
A. Guidelines & recommendations1. Proposed platforms2. Guiding principles
A. What is your objective?
B. Who is the audience?
C. What kind of content do you want to post about? What is interesting to your audience? What is important to your audience?What is important to you?
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SOCIAL MEDIA TOOL
A. Guidelines & recommendations1. Proposed platforms2. Guiding principles 3. Crafting posts
A. Post at least 1x / weekPost at most 3x / day
B. Include with each post:i. Imageii. Link to website
C. Use accessible language;Avoid jargon
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SOCIAL MEDIA TOOL
A. Guidelines & recommendations1. Proposed platforms2. Guiding principles 3. Crafting posts 4. Social media etiquette
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SOCIAL MEDIA TOOL
B. SHIP Social media launch plan
Supporting operational infrastructure
Lead social media coordinator
Account creation
Content preparation
Network building
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SOCIAL MEDIA TOOL
C. Sample Social Media Accounts1. Centers for Disease Control & Prevention (CDC)2. New York State Department of Health (NYSDOH)3. The United Nations International Children's Emergency Fund (UNICEF)4. World Health Organization (WHO)5. Harvard Health Publications
a. Primary content What topics the account posts aboutb. Content themes What information and components each post includes
and how each post is written c. Design themes What each post looks like (i.e., what visuals are used)
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I. IntroductionII. Activity Highlights
A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Protocol
III. Conclusion
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Communications ProtocolA. Communications overviewB. Stakeholder analysisC. Standard language D. BrandingE. Policies
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Communications ProtocolA. Communications overviewB. Stakeholder analysisC. Standard language D. BrandingE. Policies
A. What are your communication objectives?
B. Who are your target audiences? Who are your secondary audiences?
C. What are your primary avenues of communication?How do these align with your audiences?
Visibility
Health knowledge
Utilization
Web traffic
Engagement
LHICs
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Communications ProtocolA. Communications overviewB. Stakeholder analysisC. Standard language D. BrandingE. Policies
A. Who is your stakeholder?B. What is your communications objective for
this stakeholder?C. How will you engage with this stakeholder?D. What will you communicate to this
stakeholder?E. How will you measure engagement with
this stakeholder?
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Communications ProtocolA. Communications overviewB. Stakeholder analysisC. Standard language D. BrandingE. Policies
A. Tagline or slogan
B. Short summary
C. Vision and purpose
D. History
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Communications ProtocolA. Communications overviewB. Stakeholder analysisC. Standard language D. BrandingE. Policies
A. Color palette
B. Typography
C. Logos
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Communications ProtocolA. Communications overviewB. Stakeholder analysisC. Standard language D. BrandingE. Policies
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Communications ProtocolA. Communications overviewB. Stakeholder analysisC. Standard language D. BrandingE. Policies
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I. IntroductionII. Activity Highlights
A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Policy
III. Conclusion
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Thank you!Full report:
Bernie [email protected] Hopkins Bloomberg School of Public Health MHS ’17, Mental Health Dept.
Dorothy Sheu, [email protected] Department of Health and Mental Hygiene Office of Population Health ImprovementQuality Improvement Specialist