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TRANSIT ! Sustainability as creative opportunity
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#1
SUSTAINABILITY IS COUNTER-INTUITIVE
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WE’RE ONLY AT THE BEGINNING
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#2
WHY IT PAYS TO GO FROM DARK GREY TO BRIGHT
GREEN The business reality and nothing but the business
reality
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Equity
Economy
Ecology
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Equity
Economy
EcologyTuringwasteintofood=
Reducingharm,tax,costandriskfornega<vepublicity
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Equity
Economy
Ecology
Produc<onthatissafeforthelocalandglobalcommuni<es=Lessriskandmorefavourabilityamongstrategicstakeholders
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Equity
Economy
EcologyAcompanythatishonourable,safe,healthyandpleasanttoworkfor
=Lesscostonrecruitmentandreten<onoftopandkeyprofiles
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Equity
Economy
EcologyDopeopletreateach‐otherwithrespect?
=Lesscostonabsenteeismandlackofmo<va<on
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Equity
Economy
EcologyAcompanythatcelebratediversityinskill,discipline,sex,ageandorigin
=Morecrea<ve,moreinnova<ve,moreopenforchange
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Equity
Economy
EcologyEffec<veuseofmaterials
=Reduc<onofcost,increaseofpolicycompliance
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Equity
Economy
EcologyEfficientuseofenergyandwater
=reducecost,footprintandriskfornon‐compliance
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Equity
Economy
EcologyShakeupsociety,differen<atedbrand
andredefinedmarketswithsmarterandoutstandingbusinessmodel?=
Moreawareness,moreadmira<on,morebusiness
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Equity
Economy
EcologySellmore.MakemoreprofitBeMerCost/benefitra<o
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#3
HOW TO GET THERE
The roadmap
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1.Viewingcomplianceasopportunityan<cipateregula<ons
2.MakingvaluechainssustainableLCA–op<mizingtheboMom‐line
3.DesigningsustainableProductsandservices(re)designsustainableofferings
4.Developingnewbusinessmodelsfindingnovelwaysofdeliveringandcapturingvalue
5.Crea<ngNext‐Prac<cePla[ormsblowthetake‐make‐wastelogic
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#4
SUCCESS INGREDIENTS TO SPREAD THE NEWS
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WELCOMEINTHEKITCHEN
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1. Great first,
good second
2. Story enabling
3. Evangelize,
educate
4. Reliable TTP
5. Embrace point of
sales
6. Make it part of
routines
7. Make it fun
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1) Be great first and be good second
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2) Enable consumers to be part of the story and tell the story
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3) Evangelize, Educate to build your market. Relocate dreams
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4) Back-up with reliable TTP-credentials
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4) Make green part of the innovation and make the marketing part of the product
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5) Embrace point of sales. Show the story behind
TimberlandHuideveMerstraat
Antwerpen
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6) Make it easy. Part of life and routines. Don’t think communication campaign, think communication program
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7) In stead of making it obligatory, make it fun. Positive experience. Make it look nice. Make it worth talking about
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#5
WHAT CAN WE DO FOR YOU?
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Framethepoten<al Communicateyourstatusintherightway
Cooktherightdish
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THANKS FOR YOUR ATTENTION