Download - Transforming the Marketing Services Industry
Partner With Us
Transforming Marketing ServicesPartner With Us
Brian Halligan
CEO
@bhalligan
Pete Caputa
VAR Program Manager
@pc4media
Your Participation, Feedback, Questions are Welcome
• Ask questions on Gotomeeting.
• Use @hubspot on Twitter
Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program• HubSpot Partner Program
• Existing Partner Successes
• How to get started
Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program• HubSpot Partner Program
• Existing Partner Successes
• How to get started
HubSpotSoftware
Process Tools
Get Found Get Found
• Content Mgmt
Convert
Get Found• Publish• Promote• Optimize
Convert
•Test• Target •Nurture
• Content Mgmt• Blogging• Social Media• SEO• Analytics
Convert
•Offers/CTAs•Landing Pages• Email• Lead Intelligence• Lead Mgmt• Analytics
Proven ROI
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
VocioPays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
www.HubSpot.com/ROI
Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program• HubSpot Partner Program
• Existing Partner Successes
• How to get started
Lumpy Headcount
4
5
6
7
8
9
10
150,000
200,000
250,000
300,000
350,000
Revenue
Land Big Projects = Hire Staff
Slow Sales Months = Layoffs
0
1
2
3
4
0
50,000
100,000
150,000 Revenue
Payroll
Head Count
Non-Scalable Model
Shifting Marketing Sands
• SEO – Real time Search In Google?
• Social Media – Google Buzz?
• Ad Agency – Shrinking CPM’s?
• PR – Techcrunch Factor?• PR – Techcrunch Factor?
• Web Designer – CMS?
• Point – Integrated?
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Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program• HubSpot Partner Program
• Existing Partner Successes
• How to get started
Steady Headcount Growth
6
8
10
12
14
150,000
200,000
250,000
300,000
Revenue
0
2
4
6
0
50,000
100,000
Revenue
Payroll
Head Count
Scalable Model
Stop Hunting & Get Found
SUPPLY
You
Get Listed OnMarketing Services Marketplace
DEMAND
software to measure inbound marketing
2,300 customers
Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program• HubSpot Partner Program
• Existing Partner Successes
• How to get started
What Are Companies Investing in Inbound Marketing?
25,000
30,000
35,000
40,000
45,000
>25 employees
Annual Investment in Inbound Marketing
0
5,000
10,000
15,000
20,000
HubSpot Subscription Fee
Partner Services Fee
>25 employees
< 25 employees
How can you start generating revenue from inbound marketing?
We’ve Helped Our Best Partners Grow
"Our agency is on pace to grow 130 – 150% this year…
Obviously there is demand in the market for these
services that will likely increase as HubSpot's profile
does. I don’t know if we could build a profitable model
around Inbound Marketing services without HubSpot.”-Paul Roetzer | President, PR 20/20-Paul Roetzer | President, PR 20/20
Watch the case study: http://bit.ly/ZjGs1
6 hrs of Free Sales & Inbound Marketing Training
1. Sales qualification process.
2. Proposal development
3. New Service Offerings• Sales & marketing alignment service
• Site design and CMS service• Site design and CMS service
• Lead nurturing service
http://www.hubspot.com/internet-marketing-company/partners/partner-program-resources/
100s of Extended Free Trials of the Software
http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients/
> $100K Of Business Referred
http://www.hubspot.com/blog/bid/5618/Transforming-The-Marketing-Services-Industry
Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program• HubSpot Partner Program
• Existing Partner Successes
• How to get started
How to Become a Successful HubSpot Partner
http://www.hubspot.com/internet-marketing-company/partner-program-process/
Start A Trial
The only way to truly learn the product & understand its value is to use it!
http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients
Learn the Inbound Marketing Methodology
With your trial you gain access to the HubSpotmethodology: http://success.hubspot.com
Take and Pass the Certification Exam
A comprehensive exam that tests knowledge of the product and inbound marketing best practices. Register at http://bit.ly/6XyWtd
Develop Inbound Marketing Services Packages
< 25 employees = $1,000/mo< 25 employees = $1,000/mo> 25 employees = $4,000+/month
http://services.hubspot.com/services/partner-resources/
Who Is A Good Fit
• SEO Consultant
• Social Media Guru
• Website Designer
• Ad Agency• Ad Agency
• PR Firm
• CRM Consultant
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