Transforming a Web-centric
Organization to a Mobile-first
Organization
Victor Alejandro Baez
Puente
What is a Web-Centric organization?
(WCO)
An organization in where the web is at the center of the “go to market strategy” and a significant part of every link in its value chain.
Benefits of being a WCO Customers low cost interactions The customer is in control and chooses the time of
the interaction. The interaction is rich because the customer designs
and customizes their products and services that are unique eg.(computers, phones, automobiles, clothing, furniture, books)
Which are the enablers of a Web-Centric
organization?
From an architectural point of view:
Technology enablers of a Web-
Centric organization
Several “points of contact” at the top of the architecture (multiaccess)
Technology enablers of a Web-
Centric organization
Middleware oriented to provide ease of integration (SOA,SOBA)
Technology enablers of a Web-
Centric organization
Operational Applications to support a given business model and its Business Processes
Technology enablers of a Web-
Centric organization
Technological infrastructure and an IT organization capable of supporting all of the above
Business enablers of a Web-
Centric organization
We must understand the business evolution from batch processes organization to mobile-first organizations
Business enablers of a Web-Centric organization
A piece of History
Business enablers of a Web-Centric organization
A piece of History
Business enablers of a Web-Centric organization
A piece of History
System Evolution
The Questions
How do we transform a Web-centric Organization to a Mobile-first Organization?
Are the previous technological and business enablers enough?
For whom is the mobility for?
Are our business models capable of supporting mobile paradigm?
FACTS
Mobile traffic is doubling desktop traffic in a high speed pace
Mobile usage is a mindset & a new medium (news industry)
Customers will “custom” your product/service At least three different environments (Android,
IOS, Windows 8) Mobility for everyone (employees, customers,
providers, etc.) Mobile development is hard and costly
New Business Variables into
the equation
Bandwidth availability Spatial Position Weather Hour
Individual Contacts Individual Preferences Preferred
Places Meals Readings News subjects
New Technological Variables
into the equation
High availability (365x24x7) Bandwidth availability Devices OS Develop once deploy many Individual profiling
Strong security Authentication Authorization
High integration capabilities among current applications Individual Preferences
Big Data Social networking ability Service Oriented Architecture