Traditional White Papers Don’t Work

Anymore!

Driving More High Quality Leads with

Interactive White Papers

Tom Pisello CEO & Founder

The ROI Guy

Twitter: @tpisello

@AlineanROI

Did you know ….

Of B2B vendors need significantly more

leads in order to generate the same

amount of sales (IDC)

Increase in the number of marketing

campaigns buyers receive (SiriusDecisions, over

past 5 years)

Of marketers think their content

marketing is ineffective (CMI)

62 %

32 %

59 %

In Control

Skeptical

Overloaded

Frugal

Stakeholders

84% of buyers leverage white papers

35% 23% 10%

Bad News: Utilization and frequency of use are DOWN year

over year…

Differentiated Enough? Concise Enough?

Personalized Enough?

Rational Enough? Emotional Enough?

Insight & Intelligence?

Evolve

• Differentiated

• Concise

• Personalized

• Emotional +

Rational

• Customer

Intelligence

Alinean Interactive White PapersTraditional White Papers

Pivot Points

Industry

Location

Size

Challenges

Costs

Assets

Risks

Business Opps

Personalized Content

Case Studies

Solution

Recommendations

Improvement Opportunities Cost of Doing Nothing

Benefits

TCO Advantages ROI & Payback

Proo

f More leads than traditional white paper

fueled campaigns

Average increase in qualified leads per

campaign

Amount of customer intelligence captured

and leveraged via MAP / CRM

3 x

150 %

4 x

Evolve

Questions?

Alinean Interactive White Papers

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