Download - Trademarks & Logos Powerpoint
Trademarks, Logos & Brands
Let’s play a game…
Guess the famous logo!
(be careful… they may be missing a few pieces!)
Trademark: any name, symbol, figure, letter, word, or mark
adopted and used by a manufacturer or merchant in order to designate his or her goods and to distinguish
them from those manufactured or sold by others.
Logoa graphic representation or symbol of a company
name, trademark, abbreviation etc., Often uniquely designed for ready recognition.
BrandA brand is a product, service, or concept that is publicly
distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.
A brand name is the name of the distinctive product, service, or concept.
So what’s the difference?Brand
Trademark
(can be registered with
US Patent & Trademark
Office)
Logo
Colors Slogans
Why are logos important?
• anchors a company's brand and becomes the single most visible manifestation of the company within the target market
• Become shorthand way of referring to the company in advertising and marketing materials
• provide essential information about a company that allows customers to identify with the company's core brand
What makes a good logo great?follow solid basic design principles
be functional
represent the company
be unique
Check out the article on brand evolution:http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/
Dive deeper!
As companies change..so do their logos!
Brand evolution
What changed? What stayed the same?
Why do you think Wal-Martchose to make these changes?
Guess the top four reasons companies change or update their logos?
Top 4 Reasons Companies Update Logos
#1 - To Make The Graphic Less Complex
#2 - Business Merged With Another Company
#3 - The Company's Name Was Changed
#4 - To Infuse It With New Life
Recap!
• What’s the difference between trademarks, brands, logos?
• Why are logos important?• What makes a good logo?• Why do companies change logos?• Assignment: pick one of your favorite brands
and research the brand evolution of its logo!