The Use of the University’s
Trademarks, Logos, Colors,
and Seal for Business and
Project Communications
• Policy specifics
• Resources/Examples
• Questions
Why do we need a policy?
• Regents priority
– They recognize that there is a problem
when we don’t consistently and correctly
use our marks, logos, and colors
– We (all of us) are expected to correct it
Expectations
• Every U of M communication looks like a U of M communication
– Banks on the recognition and clout of the U
– Instant recognition helps our audiences sort through our many messages
– Ensures content is attributed to the U and rights protected
– Connects our efforts, multiplies our impact
Questions
• Is your project communication:
– Intended for an internal or external
audience?
– Representing your work on behalf of the
University (official communication)?
• Wordmark
• Maroon and gold
• Graphic Standards
• Stationery
• Usage policies
Policy
Wordmark Block M
Copyright statement:
©2009 Regents of the University of Minnesota.
All rights reserved.
Policy
All official umn.edu sites must use the standard Web header and footer
Web Headers and Footers
Jennie Lijewski
Created 2 versions
Improved search
Customized footer
Examples and Resources
Office of Information Technology
Before
110+ separate Web sites 22+ logos
Before
Dozens of print pieces Few other templates
After
Single home page Service-based subsites
AfterFlyer template Card template
AfterPowerPoint templates Posters & more
BeforeNo Wordmark & No
Copyright:
Logo tied to Wordmark &
No Copyright:
AfterWordmark & Copyright
included:
Project Logo separate from
Wordmark & Copyright included:
BeforeNo wordmark or branding
elementsNo branding elements
AfterWordmark and branding elements
included by using PowerPoint template
Department logo included:
Wordmark and branding elements
included by using PowerPoint
template:
U Services PMO TemplatesThe U Services PMO Web Site has
project management templates that
meet policy standards
http://www.uservices.umn.edu/pmo/
Questions
Thank you!