TOYOTALET'SGOPLACES
INITIALLY IT'S DESIGNSTOOK INSPIRATION
FROM CLASSICAL CARSOF THOSE TIMES.
S O W H A T M A K E S I T U N I Q U E ?
QUALITY,DURABILITY AND RELIABILITY
RELEVANT DESIGNS WITHINSIGHT
ON CONCEPT INNOVATIONS
C O N T E N TM A R K E T E R S
W H A T D I F F E R E N T I A T E S T H E B E S T
F R O M T H E R E S T
MOREOVER...
P R O D U C T L I N ET A R G E T I N G
D I F F E R E N T S E G M E N T S
SCION FOR YOUNG ADULTSAND LOW-END MARKET
MID RANGE BRANDS LIKE COROLLA AND CAMRY
LEXUS TARGETINGHIGH-END CUSTOMERS
"The Relentless Pursuit of Perfection"
LANDCRUISER
PRIUS
VAN ESQUIRE
OTHER MODELSFOR DIFFERENT SEGMENTS
Hybridelectric-gasoline version
Communication Channels
TRADITIONAL - PRINT ADS, TV ADS
ONLINE - FACEBOOK, TWITTER,YOUTUBE CHANNEL, BLOGS
AND PINTEREST
S E C R E T B E H I N DB E I N G T H E W O R L D ' S L A R G E S T
C A R M A K E R
Waste Reduction
Value CreatingOrganization
Integrated Supply Chain
Enhanced C
ustomer V
alue
Lean Design
Process Control
SynchroniseFlow
LEAN MANUFACTURING AND CONTINUOUS IMPROVEMENT
INTEGRATEDASSEMBLY PLANTS
OFFERS PEACE OF
MIND
UNEXPECTEDCRISIS
YET...
SO WHAT MAKES IT UNIQUE?
SECRET BEHINDBEING THE WORLD'S LARGEST
CAR MAKERCommunication Channels
PRODUCT LINETARGETING
DIFFERENT SEGMENTS
SUMMARY
DISCLAIMERTHIS WAS CREATED BY PRANJAL SINGH, IITD,
DURING A MARKETING INTERNSHIP UNDER
PROF. SAMEER MATHUR, IIM LUCKNOW.