Download - Toy story 3 campaign final project
Presented by:Maggie Hall
Stephanie HymanJeanne Luczynski
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Toy Story 3 Trailerhttp://www.youtube.com/watch?v=JlTTqqHjzbg
Purpose• Interest and awareness in the new film• Producers looking for Record Box Office• Target Audience: “Kids at heart!”• Reach international market• Drive feet to the theatre
Objectives• Keeping with the “Disney Magic”• Merchandise Marketing outside of Disney Theme
Parks (clothing, party favors, and figurines) • Theme park tie in (Toy Story Mania & Buzz
Lightyear’s Space Ranger Spin)• Expand Disney/Pixar fan base• Increase college student ticket sales
Tactics
• Buzz Lightyear in 2008 & 2011 Macy’s Day Parade
• Walt Disney World Toy Story Block Party Bash• Original voiceovers, promoted star power• Disney Pixar’s Toy Story On Ice• Facebook promotion• Toys “R” Us promotion• Power of Apple
Tactics
• Twitter’s ad platform “Promoted Trends”• Targeting International Market• Video Games• Trailer in the Theatres• TV and Radio Commercials• Sneak Preview Screenings• Youtube Trailer
Results
• Grossed over 1 billion dollars• #9 on All Time Highest Grossing Films List
($1,063,171,911.00 for year 2010)• Won Academy Award for Best Animated Picture• Won Best Original Song (We Belong Together by
Randy Newman) in the 83rd Academy Awards• Won 2011 Grammy Awards for Best Score
Soundtrack Album for a Motion Picture
Results
• Won 2010 Teen Choice Awards for Best Animated Film
• Won 2010 People’s Choice Award• Universal acclaim from film critics• Received over 3 million Facebook “Likes”• Over $8 Billion in merchandise sales for the
Toy Story Franchise.
And the winner is…http://www.youtube.com/watch?v=kB-kX5-RCA8