Download - TOWERS PLACE - PROPOSAL
B R A N D I N G P R O P O S A L
T O W E R S P L A C E
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I N D E XA B O U T A T M E D I A
O U R A P P R O A C H
P R O P O S E D S E R V I C E P H A S E S
I D E N T I T Y
C O L L A T E R A L
W E B P R E S E N C E
O N G O I N G M A R K E T I N G
P R I C I N G S T R U C T U R E
The following proposal is based on the needs communicated by the Client, and is valid for 30 days.
All prices and timelines listed in this proposal are not applicable to any other party and should be
considered confidential information.
It has been evident to us for years now that Tower Investments is unlike any other real
estate development company in Philadelphia, and we are thrilled to have the opportunity
to present our ideas and process for branding Towers Place. To potentially be apart of
the ambitious effort to transform North Broad Street, extending Center City’s boundaries
and continue toward a more walkable, impressive Philadelphia, is a tremendous honor to
us and we thank you for taking time today to meet with us. Bart’s vision for our City is one
that we want to be connected to, and we believe that our skills and abilities will impress
you to the point of engaging our team beyond today’s introduction.
You might not already know that your desire to transform our City is a similar value that our
team shares in our commitment to making Philadelphia brands more valuable. By mak-
ing our expert design and marketing ability affordable to unique brands, we seek to make
an impact in the way Philadelphia’s economy develops for decades to come. Positioning
companies for direct target market and audience participation is a daily job for us, and we
take pride in doing it extremely well with only a few chosen clients.
In this proposal we intend to give you a window into our process and ideas for Towers
Place. The images we are presenting were designed by our team specifically to show
Tower Investments how inspired we were at the vision for North Broad Street and 1400
Spring Garden. They are property of At Media, and should be considered spec work for
the purpose of introducing our boutique design and development expertise.
Let us wow you, and in turn, wow your target audiences into participating in this exciting
vision for Philadelphia!
- Antoinette Marie Johnson
L E T T E R F R O M T H E C E O
AT MEDIA is a full-service branding agency that
focuses on building a brand’s presence. Located
in the heart of Old City Philadelphia, we yield
results by implementing effective branding and
advertising with one main goal; the highest
return on investment for our clients.
M A K E Y O U R M E S S A G E C L E A R ;
TA R G E T A U D I E N C E S T O PA R T I C I PAT E
I N T H E T R A N S F O R M AT I O N O F
N O R T H B R O A D S T R E E T.
W H Y U S ?
A B O U T
Remarkable brand presence
keeps your customers loyal and
engaged. Our ability to target
audiences & strategic brand
messaging, paired with high
quality designs, allows us to help
make your brand stand out from
the crowd.
Beginning with intelligent strategy and expert ability, we start the project by
learning the background, objectives and insights. With stakeholders, our team
then clearly defines the strategy and positioning, to shape messaging for all
design components. Online and offline design starts on the right foot, paired
with skilled and intuitive designers for stellar market positioning. We will
continue efforts on other mediums & platforms to bring your brand to life with
the consistency and appeal it deserves.
P R O P O S E D S E R V I C E P H A S E S
IDENTITY
Brand Discovery & Positioning
Logo, Type & Color Scheme
Brand Guidelines
Business Card & Letterhead
Icons and Brand Elements
COLLATERAL
Brochure
Tri-folds
Sales One Pager
WEB PRESENCE
Custom Mobile Friendly Website
Social Media Setup & Design
Newsletter Setup, Design & Development
ONGOING MARKETING
Advertising
Signage
Design
Development
Social Media Growth & Management
Public Relations
& more
O U R A P P R O A C H
The first phase of work begins with our discovery of all ideas and insights from
stakeholders of the brand. Through the power of language and design, we then create
a set of distinct concepts that will generate the response you’re looking for. The brand’s
messaging will be the foundation of all materials from this point forward.
I D E N T I T Y
Structural yet Sleek, Bold but Subtle, Strong Statement, Feminine and Masculine
undertones.
Secure, Bold but Soft, Approachable, Universally Appealing, Air of
Sophistication.
L O G O
I C O N S
Brand elements, such as Icon language, drive home the messaging designed in the logo
and typeface. Icons are an effective way of bringing the identity to life online, in signage
and more. Here we would have the opportunity to expand Towers Place icons once retail
and other amenities are added.
T Y P E FA C E
This font is to be
used for headings
and any large
format words.
This font is to be
used for secondary
treatments and
small headers.
From brochure to flyers, maps and more, all components of your brand need to be
consistent & properly communicate the exact message you want your target audiences
to understand in 10 seconds or less. In fact, you want them to be intrigued to read more
closely, schedule an appointment, and lease a luxury apartment.
C O L L AT E R A L
Much like Tower Investments, we will design collateral pieces unlike anything else in
Philadelphia. The touch and feel of each printed item will evoke the same feeling as the
designs. Our high-end design, paired with high quality printing such as letterpress is un-
like any design or branding agency in Philadelphia.
B R O C H U R E
S P R I N G G A R D E N S T
NO
RT
H B
RO
AD
ST
legendM U S E U M
PA R K
BA R
S U P ER M A R K E T
14 0 0 Spr ing Garden St reet i s cent ra l l y
loc ated, w i th quick acces s to Center
Ci t y, the Ar t Museum area and other
at t rac t ions .
Icons that signify the lifestyle of a Towers
resident will also point them in the direction
of points of interest that are within a 5
minute walking distance.MAP
A website is not the only piece that is required to make a brand come to life online. Our
team will create web presence that continues the brand communication and achieve
results. Intriguing design, easy user interface, mobile friendly and search-ability are at
the top of our priorities. Social Media and Email marketing are factors that cannot be
overlooked when developing Towers Place’s web presence. Our skilled developers can
create custom content management systems (CMS), a long with property/leasing man-
agers with automated customed designed Craigslist/HTML outputs to make your sales
easier and more efficient.
W E B P R E S E N C E
Towers Place@TowersPlace
24,015
800leasing luxury - 1400 N. Broad StreetPhiladelphia www.towersplace.com
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S P R I N G G A R D E N
Towers Place @towersplacehttp://towersplace.com has officially launched!
Towers Place @towersplacehttp://towersplace.com has officially launched!
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A brand cannot be successful with identity alone, it needs constent attention offline
and online. Continue the strategy & targeted messaging throughout the project with
interior branding, signage, advertising campaigns, public relations, social media growth/
management and other components that will drive the communication of your brand.
O N G O I N G M A R K E T I N G
O U T D O O R
P R I N T A D V E R T I S E M E N T
Outdoor Signage
Doormat
S I G N A G E
Room Numbers
Matchbook
S I G N A G E
P R I C I N GS T R U C T U R EI D E N T I T Y
Brand Discovery (strategy meeting w/ client)
Brand Messaging (Tagline & Positioning Statements)
Logo Design
Business Cards
Letterhead
Brand Elements
Brand Guidelines & Structure
$10,750 (paid in 2 installments)
C O L L AT E R A L
Brochure (8-10 pages)
Tri-Fold
Sales One Sheet
$7950 (paid in 2 installments)
W E B D E V E L O P M E N T
Option A
5-10 Page Custom Web Design & Development
CMS for easy updates & content integration
Sitewide SEO for Search Engine Results
Copy & Content Development
News section to keep audience updated
Newsletter Setup & Integration
Custom Designed Newsletter Template
Social Media setup w/ custom designs (facebook & twitter)
$13,450 (paid in 3 installments)
W E B D E V E L O P M E N T
Option B
Custom Web Design & Development
CMS for easy updates & content integration
Sitewide SEO for Search Engine Results
Copy & Content Development
News section to keep audience updated
Lease Manager to manage available properties
Craigslist integration w/ Automated Custom Craigslist/HTML Advertisements
Online Payments & Customer Login
Newsletter Setup & Integration
Custom Designed Newsletter Template
Social Media setup w/ custom designs (facebook & twitter)
$24,675 (paid in 3 installments)
O N G O I N G M A R K E T I N G & D E S I G N (Agency of Record)
Services to include:
Design (signage, advertisements)
Campaign Strategy (copy)
Social Media Growth
Social Media Management
Social Media Content & Engagement Plans
Advertising Campaigns (social, print, online, and outdoor)
Media Buying
Photography
PR (press release, and distribution)
Events
Newsletter Management
Web Maintenance & Updates
Facebook App Creation (fan gating, contest, promotions)
$4,500/month (suggested 50 hours per month @
discounted rate of $90/hour)