Download - Towards Systemic CSR, or CSR 2.0
Copyright©2015KaleidoscopeFutures&WayneVisser
TowardsSystemicCSR,orCSR2.0Canbusinesstransformby2052?
Prof.WayneVisserFellowandMStTutor:CambridgeInsKtuteforSustainabilityLeadership
Founder&Director,KaleidoscopeFuturesandCSRInternaKonalProfessorinSustainableBusiness,GordonInsKtuteofBusinessScience
2052GlimpseAuthorGathering,Cambridge,11-13October2016
Copyright©2015KaleidoscopeFutures&WayneVisser
MyNineForecasts:By2052…1. WewillseemostlargeinternaKonalcompaniespracKcingCSR2.02. RelianceonCSRcodes,standards,andguidelineswillbeseenas
necessarybutinsufficient3. Ethicalconsumerswillbecomelessrelevantascompaniesscaleup
theirchoiceediKng4. Cross-sectorpartnershipswillbeattheheartofallCSRapproaches5. Companieswillbeexpectedtocomplywithglobalbest-pracKce
principlesanddemonstratesensiKvitytolocalissues6. Companieswillberequiredtodemonstratefulllife-cycle
managementoftheirproducts7. Generallyacceptedsustainabilityprinciples(GASP)willbeagreed
uponformeasuringanddisclosingCSR8. Corporatetransparencywilltaketheformofpubliclyavailablesets
ofmandatorydisclosedESGdataandWeb2.0collaboraKveCSRfeedbackplaborms
9. CSRdepartmentswillshrink,disappear,ordisperseandemployees’performanceonCSRissueswillbebuiltintocorporateappraisalsystems
2Source:Visser,W.(2015)SustainableFronKers
Copyright©2015KaleidoscopeFutures&WayneVisser
The8FronKersofSustainability
3Source:Visser,W.(2015)SustainableFronKers
2.ENTERPRISEREFORM
3.CORPORATETRANSPARENCY
1.SOCIALRESPONSIBILITY
Defensive
Charitable
PromoKonal
Strategic
TransformaKve
Copyright©2015KaleidoscopeFutures&WayneVisser
The8FronKersofSustainability
4Source:Visser,W.(2015)SustainableFronKers
6.FUTUREFITNESS
“TheoverarchingpurposeofTeslaMotorsistohelpexpeditethemove
fromamine-and-burnhydrocarboneconomytowardasolarelectriceconomy,whichIbelievetobetheprimary,butnot
exclusive,sustainablesoluKon”–ElonMusk
5.INTEGRATEDVALUE
4.STAKEHOLDERENGAGEMENT
Copyright©2015KaleidoscopeFutures&WayneVisser
100Eco-InnovaKonProjects
7.TechnologyInnovaKon
5Source:Visser,W.(2015)SustainableFronKers
€1.6bnenv.&econ.benefits
1.4mtonnesmaterialsaved
(200EiffelTowers)170mm3watersaved
609,000tonneslesswaste
(=city125,000)
€20revenueper€1invested
8fullKmejobsperproject
11.6mtonnesCO2saved
(=1.7mhomes)
Thecirculareconomyis
esKmatedtobea$4trillionmarketopportunityby
2030
Copyright©2015KaleidoscopeFutures&WayneVisser
8.TransformaKonalLeadership
Businessalreadyhasaclearsocialpurpose
Businessshouldhaveaclearsocialpurpose
ShouldLead/LowPerformance
ShouldLead/HighPerformance
ShouldNotLead/LowPerformance
ShouldNotLead/HighPerformance