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TOWARD A UNIFIED WEB PRESENCE FOR YOUR LIBRARY
Web Manager’s Academy
Marshall BreedingVanderbilt University LibraryFounder and Publisher, Library Technology Guideshttp://www.librarytechnology.org/http://twitter.com/mbreeding
October 21, 2012
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Therapy for your Library Web site• Diagnosing the patient
• Split personalities? • Schizophrenic?• Fragmented?• Integrated and reasonably
healthy?• Enlightened?
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Disjointed interfaces for information and service delivery?• Silos Prevail
• Books: Library OPAC (ILS module)• Articles: Aggregated content products, e-journal
collections• OpenURL linking services• E-journal finding aids (Often managed by link resolver)• Subject guides (e.g. Springshare LibGuides)• About the Library…• Local digital collections
• ETDs, photos, rich media collections
• Metasearch engines
• All offered in separate containers
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Search?• How many search boxes are offered and what do they
do?• Online Catalog?• Discovery Interface?• Web site content?• Article databases?• Federated Search• Do users know what kind of results to expect?
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Delivering a consistent and coherent experience
• Look and Feel• Branding / Sub-branding
• Parent institution – Library – Branches and departments
• Authentication / single sign-on• Integrated Personality / non-schizophrenic• Smooth over complexities on the back with more
seamless presentation layer
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Complex Library Infrastructure• Integrated Library System
• Online Catalog
• OpenURL Link Resolver
• Digital Asset Management Systems• Institutional Repositories
• Electronic Theses and Dissertations
• Electronic Resource Management• Institutional / Library Web site
• Web Content Management System
• Authentication Services
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Thinking about the User
• Does your library’s Web presence have a presentation layer that manages all aspects of end-user experience or does it simply hand users off from one interface to another as they muddle through your Web site?
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Examples: Unified or not?
• Amazon.com• Harvard University
• http://lib.harvard.edu/
• Walter Reed Army Hospital Library• http://www.wramc.amedd.army.mil/Professionals/library
/• Nashville Public Library
• http://www.library.nashville.org/
• Phoenix Public Library• http://www.phoenixpubliclibrary.org/
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Tools and Techniques
• Consistent branding and design• Shared style sheets among applications• Web content management system
• Integrate functionality of other components through plug-ins, widgets, Web services
• Avoid direct hand-offs• Unified presentation framework
• Drupal with plug-ins• Specialized library tools: BiblioCommons, SOPAC, Axiel Arena,
Infor Iguana, etc
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Library Web Presence
Integrated Library System
Library Web site
SubjectGuides
Article, Databases,E-Book collections
Public Interfaces:
Presentation Layer
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Unified Search Model
Search:
Digital Collections
Web site data
…
User Contributed
Content
Search Results
Discovery Index
ILS Data
Consolidated
Indexes of Articles
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Consolidated index
Search Engine
Unified Presentation LayerSearch:
Digital Coll
ProQuest
EBSCO…
JSTOR
Other Resourc
es
New Library Management Model
`
API Layer
Library Services Platform
LearningManagemen
t
LearningManagemen
t
Enterprise ResourcePlanning
Enterprise ResourcePlanning
StockManagemen
t
StockManagemen
t
Self-Check /Automated
Return
Self-Check /Automated
Return
Authentication
Service
Authentication
Service
Smart Cad / Payment systems
Smart Cad / Payment systems
Discovery
Service
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RESOURCE DISCOVERY LAYER PRODUCTS
Web Manager’s Academy
Marshall BreedingDirector for Innovative Technology and ResearchVanderbilt University LibraryFounder and Publisher, Library Technology Guideshttp://www.librarytechnology.org/http://twitter.com/mbreeding March 20, 2012
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Discovery Products
http://www.librarytechnology.org/
discovery.pl
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Decoupled from ILS
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Discovery Interface
Search: Digital
Collections
ProQuest
EBSCOhost
…MLA
Bibliography
ABC-CLIO
Search Results
Real-time query and responses
ILS Data
Local Index
MetaS
earch E
ngine
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Differentiation in Discovery• Products increasingly specialized between public and
academic libraries• Public libraries: emphasis on engagement with physical
collection• Academic libraries: concern for discovery of
heterogeneous material types, especially books + articles + digital objects
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Discovery from Local to Web-scale• Initial products focused on technology
• AquaBrowser, Endeca, Primo, Encore, VuFind• Mostly locally-installed software
• Current phase focused on pre-populated indexes that aim to deliver Web-scale discovery• Summon (Serials Solutions)• WorldCat Local (OCLC)• EBSCO Discovery Service (EBSCO)• Primo Central• Encore with Article Integration
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Web-scale Discovery
Search: Digital
Collections
ProQuest
EBSCOhost
…MLA
Bibliography
ABC-CLIO
Search Results
Pre-built harvesting and indexing
Consolidated Index
ILS Data
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State-wide Discovery
Search: Digital
Collections
EBSCO
ILS Data: Nashville
Public
…ILS Data:
UTK
ILS Data: Tinn-Share
Search Results
Pre-built harvesting and indexing
Consolidated Index
ILS DataVanderbilt
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Encore Synergy
Search: Digital
Collections
ProQuest
…Local Index
ILS Data
Web S
ervices
Local Index Results
Local Index Results
Remote Search Results
EBSCOhost
…MLA
Bibliography
ABC-CLIO
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Social Discovery
Search:
Digital Collections
Web site data
…User
Contributed Content
Search Results
Local Index
ILS Data
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Some Examples
• VuFind• Villanova University• http://library.villanova.edu/
• BiblioCommons• http://epl.bibliocommons.com/
• Summon• Dartmouth College Library• http://library.dartmouth.edu/
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MAKING LIBRARY CONTENT DISCOVERABLE: SEARCH ENGINE OPTIMIZATION
Web Manager’s Academy
Marshall BreedingDirector for Innovative Technology and ResearchVanderbilt University LibraryFounder and Publisher, Library Technology Guideshttp://www.librarytechnology.org/http://twitter.com/mbreeding March 20, 2012
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Search Engine Optimization• Important to ensure that unique content on your site will
be findable by through search engines, especially Google• General principles:
• clear and valuable content• Optimize for real users• Don’t try to game the system
• Good coding and metadata important
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Coding for findability• <title> tag: short and unique descriptive title• <description> summary of content, peppered with
keywords• <h1><h2> tags lightly indexed• Search engines will attempt to find key content on pages
in the absence of meta tags• Pages will be punished if meta tags and content are
inconsistent
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Article posted
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HTML Source
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Google Webmaster Tools
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Google Webmaster Tools
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Google Search Results
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Google Analytics
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