Tourism Value Chain
June 24, 2016
Satoko Hara
Tourism Development Expert
Overview of Tourism in KenyaGDP: Total Contribution
KES 561.8bn (10.5%) in 2014
↓
KES 964.2bn (10.3%) in 2025
Employment: Total Contribution
543,500 jobs (9.2%) in 2014
↓
732,000 jobs (9.0%) in 2025 Source: World Travel and Tourism Council (WTTC)
Tourism Contribution
NO.
AreasIndicators
World Average
African Average
Tanzania Kenya
1 Direct Contribution to GDP
3.1% 3.4% 5.1% 4.1%
2 Total Contribution to GDP
9.8% 8.1% 14.0% 10.5%
3 Direct Contribution to Employment
3.6% 3.0% 4.3% 3.5%
4 Total Contribution to Employment
9.4% 7.1% 12.2% 9.2%
5 Contribution to Total Exports
5.7% 8.0% 21.9% 18.3%
6 Contribution to TotalCapital Investment
4.3% 5.9% 9.5% 6.4%
Economic Impact of Tourism in 2014
Source: Travel & Tourism Economic Impact 2015 Kenya, WTTC
Economic Activities in Kenyan Coast
Tourism, 45%
Port & Shipping, 15%
Industries, 8%
Fishing, 6%
Agriculture, 7%
Forestry, 4%
Mining, 2%
Other Services, 13%
Source: Kenya State of the Coast Report 2007
Mombasa Development Vision
“A premier gateway port city
that upholds diversity and heritage”
【Aim/Explanation】
• Two distinctive pillars of Mombasa, namely, “Port/Logistics” and “Tourism” will be promoted hand in hand.
• Tangible and intangible heritage will be preserved and utilized.
• Wellbeing people of Mombasa will be promoted and sustained.
Four Pillars to Support Development Vision
1. Vibrant Economy– Tourism development through utilization of resources
and heritage, developing infrastructure, and strengthening services.
2. High Quality of Life (Social and Culture)– Preserve and utilize tangible and intangible heritage.
– Promote cultural tourism which encourage community involvement.
3. Good Governance
4. Environment and Energy
Tourism Value Chain
Travel
Organization
and booking
Trans-
portation
Accommo-
dation
Food &
Beverage
Handi-
crafts
Tourism
Assets
Leisure, Ex
cursions
and Tours
Support
Services
Car Rental
Bus
Companies
Taxi
Companies
River Ferry
Informal
Transport
Hotels
Apartments
Guesthouse
Youth
hostels
Bars &
Restaurants
Night Clubs
Fast food
Itinerant
food shops
Kiosks
Food
souvenirs
Handicrafts
shop
Craft-men
Handicrafts
workshops
Shows
Tourists
Guides
Independent
tourist guides
Transports
guides and
escorts
Wellness
and SPAs
Marine
Activities
Information
Cetres
Grocery
shops
Laundry
Security and
bank services
Internet
cafes
Tangible
and
intangible
cultural
assets
Natural
assets
In
destination
From origin
to
destinationInfrastructure Support
Customs
Office
Port
Authority
Ministry of
Transport
Immigration
Agency
Shops in
facilities
Maintenance
Marketing &
Sales
Food
factories
Storage & Distribution
Food
suppliers
Manufactures
Handicrafts
suppliers
Artisans
Books, CD’s
and DVD’s
Site signals
Restoration
Management
Maintenance Brochures
Trade
companies
Wholesales
Technology
shops
Industrial
factories
Oil station
Furniture and equipment
Construction & Real Estate
Agriculture and Aquaculture
Suppliers, textile, wood, food
Support institutions: Ministry of Tourism and Culture, Chamber of Commerce, Ministry
of Interior, Banks, etc.
Ministry of
Tourism
Promotional
Activities
Communicat
ion, PR
Internet
Call centres
Travel
Agencies
Airline
Companies
Tour
Operators
IND
IRE
CT
DIR
EC
T
Source: UNWTO, 2013
Value Chain
PhasesPlanningDevelopmentOperations
Capital Investment Plan for ISUDP's Priority Projects Covering
FY 2016/17, 2017/18, and 2018/19
Sector No. Priority Projects
Finance 1 Establish sustainable Finances
Water 2 Rehabilitation and expansion of Mombasa water supply in Mombasa
Sewerage 3 Rehabilitation and upgrade of the existing Waste Water Treatment Plan (WWTP)
4 Rehabilitation of existing sewerage reticulation system in Mombasa
5 Provision of 21 No. community toilets and sanitation facilities in the informal areas
6 Provision of 23 no. public toilets and sanitation facilities in markets and public areas
Transport 7 Provision of a modern multi-story bus terminus at Likoni Ferry Station
8 Development Multi-Storeyed Car Park (PPP)
9 Developing Causeway-Proposed extension of Shimanzi Road from Makande Road crossing up to Kipevu Link of Dongo Kundu Baypass
Drainage 10 Provision of 684km drain in Mombasa City
Security 11 Installation of street lights along major roads additional street lights
Lighting 12 Installation of high mast LED lights at major public places, major road junctions and informal settlements
Sector No. Priority Projects
Housing 13 Provision of basic services for urban poor in 5242 housing units in four informal settlements
14 Provision of 600 low-cost housing for urban poor in Jomvu Kuuinformal settlement
InformalSector
15 Rehabilitation of Kongowea Market
Environment 16 Establish four disaster management cum rescue centers
17 Construction of septic tanks in primary schools
18 Strengthening the county capacity to manage septic tanks
19 Develop coastline management strategy and establish local management systems
Other 20 Establish two youth and women empowerment centres
Sectors 21 Establish two rehabilitation and treatment centres
22 Develop Mombasa International Convention Centre (MICC)
23 Establish GIS lab
Community Initiativesin Kwale County
1. Kaya Kinondo
2. Mangrove Boardwalk in Gazi village
Location
1. Kaya Kinondo
• Kaya Kinondo was gazetted as National Monument in 1992 by National Museum of Kenya (NMK).
• Kaya Kinondo has started its Community Ecotourism Project in 2003 with the support of several foundations.
• Kaya Kinondo was inscribed in 2009 on the List of UNESCO Intangible Cultural Heritage in Need of Urgent Safeguarding.
2. Mangrove Boardwalk
• Mangrove Ecotourism Project in Gazi village started in February 2006 with the support of Belgian City Council through Kenyan Costal Development Project.
• The project has been operated by the women group with 32 members initially.
• The area of mangrove is 615 ha and 6 species are observed along the boardwalk out of 9 species.
Visitor Number and Income
40,860
89,850 72,065 73,760
113,125
202,000 497,315
188,605
101,550
1,332
1,144
1,269
1,393
1,704
910
1,652
1,041
916
0
100,000
200,000
300,000
400,000
500,000
600,000
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2007 2008 2009 2010 2011 2012 2013 2014 2015
Income (Ksh)Person Income Number