Download - Tourism in Europe's wilderness
Soomaa NP © Arne Ader
Paanajärvi NP © Viktor
Gritsuk
Wilderness Tourism in Europeon World Responsible Tourism Day
Zoltán Kun, Executive DirectorPAN Parks Foundation
Is this what we want?
Soomaa NP © Mati Kose
What is PAN Parks?
Paanajärvi NP © Viktor Gritsuk
What is PAN Parks?
PAN Parks works to protect Europe’s wilderness, the continent’s most undisturbed areas of nature
What is PAN Parks?
The only European-wide organisation focusing on the protection of wilderness areas
Central Balkan NP ©CBNPAppenine Chamois © Bruno D’Amicis
What is PAN Parks?
Applies a truly integrated approach to mobilise sustainable tourism development for strengthening wilderness conservation
Borjomi-Kharagauli NP © Kote Gabrichidze
What is PAN Parks?
Founded in 1999 by WWF and Molecaten, registered in Netherlands and having its premises in Hungary
The European
Wilderness Preservation System
What is PAN Parks?
The PAN Parks Concept Retezat NP © Andreas Beckmann
The PAN Parks Concept
An area of at least 10,000 hectares of land or sea, with its native plant and animal communities and their associated ecosystems, in an essentially natural state
Oulanka NP © Hannu Hautala
We help to increase the management effectiveness of the areas through third party audit based on Principles and Criteria
Central Balkan © Nanko Minkov
The PAN Parks Concept
We help develop these areas through• active promotion of local and sustainable tourism and• raising awareness and creating positive perception of wilderness
Oulanka NP © Michael Hennemann
The PAN Parks Concept
The PAN Parks Concept
Visitors have the opportunity to enjoy PAN Parks Wilderness!
Paanajärvi NP © Minna Koramo
Borjomi-Kharagauli NP © Kote Gabrichidze
TOURISM
• Promotion of sustainable tourism
• Certification of local businesses
• Cooperation with international tour operators
The PAN Parks Concept
Sustainable Tourism Development
• stimulates local cooperation
• involves local stakeholders
• aims for synergy between conservation and tourism
• improves the quality of tourism products
• improves the visitors experience
• includes local standard for businesses
The PAN Parks Concept
Partnership with Local
Businesses
• ensures the strategy is implemented
• partners are committed to the park
and PAN Parks
• different tourism service providers
• 88 partners
Oulanka NP © Paavo Hamunen
The PAN Parks Concept
Retezat NP ©Falk Kienas
The PAN Parks Tourism Model
Archipelago NP © Seppo Keränen
Our challengesTourism vs wilderness!1. Wilderness is un-known in Europe – the role of
branding & network2. Destination management (12 destinations) – the
role of incoming operators3. No marketing budget for strong communication –
social media
Majella NP © Bruno D’Amicis
Tourism as a tool for wilderness conservation:
• creates local support
• raises awareness
• supports lobbying
• generates income
The PAN Parks Tourism Model
Building a strong network
including:
• Local Partners
• Incoming Operators
• International Operators
PAN Parks adds value:
• certified local and selected incoming
partners
• supports product development
• supports promotionMajella NP © Barbara Mayer
The PAN Parks Tourism Model
The PAN Parks Tourism Model
The PAN Parks Tourism Model
International tour operator partners
Benefits for Protected Areas
• helps to better control sustainable tourism
• better cooperation with local partners
• promotion of their areas
Benefits for Local Partners
• included in packages
• more clients through operators
• cooperation with other local partners
• incoming operators help to develop their products
The PAN Parks Tourism Model
Benefits for International Tour Operators
•they support a good case, by doing what they are best in
•pre-selected local suppliers and Incoming Partners
•educational trips, help in product development
•brand building and help in promotion
•networking and cooperating with similar companies
Benefits for Incoming Tour Operators
• link with International Operators
• better cooperation with protected areas
• associated with a wilderness brand
The PAN Parks Tourism Model
Benefits for our Foundation
• it bring benefits to the local partners
and parks
• generates income for our foundation
• creates better local cooperation
• raises awareness
• educates the visitors
▶▶▶ supports wilderness
conservation
©iStock/Graeme Purdy
The PAN Parks Tourism Model
Case study - Oulanka National Park
• Finnish Wilderness Week package
• sold by Exodus (UK) – developed by
Basecamp Oulanka (FI)
• contribution to PPF after each client
• 23,000 € raised in 4 years
• local project supported in 4 PAN
Parkso visitor centre – Retezat NP o eco-trail – Rila NP o information boards –Borjomi NPo photo project – Majella NP
Oulanka NP © Hannu Hautala
The PAN Parks Tourism Model
Rila NP © Nicolas Cegalerba
The PAN Parks Turism Model
Plan for 2013 and beyondhttp://panparks.travelincrease the number of international operatorsintegrate service element stronger at local business partnerget at least one incoming partner for each Certified PAN Park
PAN Parks works to protect Europe’swilderness, the continent’s mostundisturbed areas of nature
www.panparks.org