All Rights Reserved © Alcatel-Lucent 2009

Contactless

payment

Loyalty

services

RFID enabled communicatio

n

Time registrati

on

Rental services

Collection management

Smart objects

1 | touchatag ™ | March 2009

Touchatag – an Alcatel-Lucent Venture, since March 2008 (BE & US)Enabling the long tail of contactless applications

1 | touchatag ™ | March 2009

•before

RFID applications & services

BUT• Expensive• Closed• Vertical • Specialized• Complex

For consumers:DIY Internet of Things

leela_ting :using touchatag rfid tags to tweet the book that I am reading 2 minutes ago from touchatag

For businesses & operators:1 card – #applications

For web developers:Creating contactless apps (API)

•http://www.touchatag.com toon@touchatag.com @touchatag