Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 1
© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015
Top 10 Outbound Tourism Markets,
Trips and Spending per Country To 2018
Report Code: TT0251MR
Publication Date: February 2015
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SUMMARY
Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 2
© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015
1 SUMMARY
Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 provides detailed
information on the top 10 outbound tourism markets globally. This report analyzes market data and
provides a better understanding of tourism flows and tourist expenditure.
The report brings together Travel & Tourism Intelligence Center’s research, modeling and analysis
expertise in order to develop uniquely detailed market data. This allows domestic and foreign
companies to identify the market dynamics and to discover which markets will see growth in the
coming years.
2 SYNOPSIS
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the top 10 global outbound tourism markets
Detailed analysis of tourist spending patterns in these markets such as average spending per
trip
Each tourism market is further analyzed by providing extensive data for key source countries.
Detailed market classification covering tourism flows, tourist expenditure and average
expenditure per trip is provided
3 REASONS TO BUY
Take strategic business decisions using historic and forecast market data related to top 10
outbound tourism markets
US OUTBOUND TOURISM KPIS
Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 3
© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015
4 US OUTBOUND TOURISM KPIS
4.1 US – tourist departures to top 10 countries (2009–2018)
Mexico is the leading tourist destination for Americans, accounting for XX.X% of the total
international departures in 2013. Departures to this country totaled XX.X million in 2013
Departures to Dominican Republic recorded the fastest growth during the historic period at a
CAGR of XX.X %. XX.X million Americans visited this country in 2013
Table 1: US – Tourist Departures to Top 10 Countries (Thousand), 2009–2018
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: TTIC analysis, Office of Travel & Tourism Industries © Travel & Tourism Intelligence Center
US OUTBOUND TOURISM KPIS
Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 4
© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015
Figure 1: US – Tourist Departures to Top 10 Countries (Thousand), 2009–2013
Source: TTIC analysis, Office of Travel & Tourism Industries © Travel & Tourism Intelligence Center
Figure 2: US – Tourist Departures to Top 10 Countries (Thousand), 2014–2018
Source: TTIC analysis, Office of Travel & Tourism Industries © Travel & Tourism Intelligence Center
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000
Mexico
Canada
UK
France
Italy
Puerto Rico
Germany
China
Dominican Republic
Jamaica
2013 2012 2011 2010 2009
0 5,000 10,000 15,000 20,000 25,000
Mexico
Canada
UK
France
Italy
Puerto Rico
Germany
China
Dominican Republic
Jamaica
2018 2017 2016 2015 2014
US OUTBOUND TOURISM KPIS
Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 5
© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015
4.2 US – tourist expenditure in top 10 countries (2009–2018)
Table 2: US – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2018
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: TTIC analysis, Office of Travel & Tourism Industries © Travel & Tourism Intelligence Center
US OUTBOUND TOURISM KPIS
Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 6
© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015
4.3 US – average spending per trip in top 10 countries (2009–2018)
Table 3: US – Average Spending per Trip in Top 10 Countries(US$), 2009–2018
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: TTIC analysis, Office of Travel & Tourism Industries © Travel & Tourism Intelligence Center
METHODOLOGY
Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 7
© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015
5 METHODOLOGY
TTIC’s dedicated research and analysis teams consist of experienced professionals with industry
backgrounds in marketing, market research, consulting, and advanced statistical expertise.
TTIC adheres to the Codes of Practice of the Market Research Society (www.mrs.org.uk) and the
Society of Competitive Intelligence Professionals (www.scip.org).
All TTIC databases are continuously updated and revised.
All Travel and Tourism reports are created by following a comprehensive, four-stage methodology.
This includes market study, research, analysis, and quality control.
1) Market Study
A. Standardization
Definitions are specified using recognized industry classifications. The same definition is used for
every country. Annual average currency exchange rates are used for the latest completed year. These
are then applied across both historical and forecast data to remove exchange rate fluctuations.
B. Internal Audit
Review of in-house databases to gather existing data:
o Historic market databases and reports
o Company database
C. Trend monitoring
Review of the latest Travel and Tourism companies, and industry trends
2) Research
A. Sources
Collection of the latest market-specific data from a wide variety of industry sources:
o Government statistics
o Industry associations
o Company filings
o International organizations
o Travel and tourism agencies
B. Expert opinion
Collation of opinions taken from leading Travel and Tourism industry experts
Analysis of third-party opinion and forecasts:
o Broker reports
o Media
o Official government sources
C. Data consolidation and verification
Consolidation of data and opinions to create historical datasets
Creation of models to benchmark data across categories and geographies
METHODOLOGY
Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 8
© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015
3) Analysis
A. Market forecasts
Feeding forecast data in to market models:
o Macroeconomic indicators
o Industry-specific drivers
Analysis of Travel and Tourism industry database to identify trends:
o Latest Travel and Tourism trends
o Key drivers of the Travel and Tourism industry
B. Report writing
Analysis of market data
Discussion of company and industry trends and issues
Review of financial deals, and Travel and Tourism trends
4) Quality Control
A. Templates
Detailed process manuals
Standardized report templates and accompanying style guides
Complex forecasting tools to ensure that forecast methodologies are applied consistently
Quality-control checklists
B. Quality control process
Peer review
Senior-level QC
Random spot checks on data integrity
Benchmark checks across databases
Market data cross-checked for consistency with accumulated data from:
o Company filings
o Government sources
RELATED REPORTS
Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 9
© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015
6 RELATED REPORTS
Travel and Tourism in Mexico to 2019
Travel and Tourism in Thailand to 2019
Travel and Tourism in Vietnam to 2019
Travel and Tourism in Czech Republic to 2019
Travel and Tourism in the US to 2018
Travel and Tourism in France to 2018
Travel and Tourism in Spain to 2018
Travel and Tourism in Italy to 2018
Travel and Tourism in Brazil to 2018
Travel and Tourism in Kenya to 2018
Travel and Tourism in Qatar to 2018
Travel and Tourism in Singapore to 2018
Travel and Tourism in Ecuador to 2018
Travel and Tourism in India to 2018
Travel and Tourism in Malaysia to 2018
TABLE OF CONTENTS
Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 10
© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015
TABLE OF CONTENTS
1 US Outbound Tourism KPIs .................................................................................................................... 6
1.1 US – tourist departures to top 10 countries (2009–2018)...............................................................................................................6
1.2 US – tourist expenditure in top 10 countries (2009–2018) .............................................................................................................8
1.3 US – average spending per trip in top 10 countries (2009–2018) ................................................................................................ 10
2 China Outbound Tourism KPIs ............................................................................................................. 12
2.1 China – tourist departures to top 10 countries (2009–2018) ........................................................................................................ 12
2.2 China – tourist expenditure in top 10 countries (2009–2018) ....................................................................................................... 14
2.3 China – average spending per trip in top 10 countries (2009–2018) ............................................................................................ 16
3 Germany Outbound Tourism KPIs ........................................................................................................ 18
3.1 Germany – tourist departures to top 10 countries (2009–2018) ................................................................................................... 18
3.2 Germany – tourist expenditure in top 10 countries (2009–2018) ................................................................................................. 20
3.3 Germany – average spending per trip in top 10 countries (2009–2018) ...................................................................................... 22
4 Russia Outbound Tourism KPIs ........................................................................................................... 24
4.1 Russia – tourist departures to top 10 countries (2009–2018) ....................................................................................................... 24
4.2 Russia – tourist expenditure in top 10 countries (2009–2018) ..................................................................................................... 26
4.3 Russia – average spending per trip in top 10 countries (2009–2018) .......................................................................................... 28
5 UK Outbound Tourism KPIs .................................................................................................................. 30
5.1 UK – tourist departures to top 10 countries (2009–2018)............................................................................................................. 30
5.2 UK – tourist expenditure in top 10 countries (2009–2018) ........................................................................................................... 32
5.3 UK – average spending per trip in top 10 countries (2009–2018) ................................................................................................ 34
6 Canada Outbound Tourism KPIs .......................................................................................................... 36
6.1 Canada – tourist departures to top 10 countries (2009–2018) ..................................................................................................... 36
6.2 Canada – tourist expenditure in top 10 countries (2009–2018) .................................................................................................... 38
6.3 Canada – average spending per trip in top 10 countries (2009–2018)......................................................................................... 40
7 Brazil Outbound Tourism KPIs ............................................................................................................. 42
7.1 Brazil – tourist departures to top 10 countries (2009–2018) ......................................................................................................... 42
7.2 Brazil – tourist expenditure in top 10 countries (2009–2018) ....................................................................................................... 44
7.3 Brazil – average spending per trip in top 10 countries (2009–2018) ............................................................................................ 46
8 France Outbound Tourism KPIs ........................................................................................................... 48
8.1 France – tourist departures to top 10 countries (2009–2018) ...................................................................................................... 48
8.2 France – tourist expenditure in top 10 countries (2009–2018) ..................................................................................................... 50
8.3 France – average spending per trip in top 10 countries (2009–2018) .......................................................................................... 52
9 Japan Outbound Tourism KPIs ............................................................................................................. 54
9.1 Japan – tourist departures to top 10 countries (2009–2018) ........................................................................................................ 54
9.2 Japan – tourist expenditure in top 10 countries (2009–2018) ...................................................................................................... 56
9.3 Japan – average spending per trip in top 10 countries (2009–2018) ........................................................................................... 58
10 Australia Outbound Tourism KPIs ........................................................................................................ 60
10.1 Australia – tourist departures to top 10 countries (2009–2018) .................................................................................................... 60
10.2 Australia – tourist expenditure in top 10 countries (2009–2018) .................................................................................................. 62
10.3 Australia – average spending per trip in top 10 countries (2009–2018) ....................................................................................... 64
11 Appendix ................................................................................................................................................ 66
11.1 What is this Report About? .......................................................................................................................................................... 66
11.2 Definitions .................................................................................................................................................................................... 66
11.3 Methodology ................................................................................................................................................................................ 67
11.4 Contact Travel & Tourism Intelligence Center .............................................................................................................................. 69
TABLE OF CONTENTS
Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 11
© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015
11.5 About Travel & Tourism Intelligence Center ................................................................................................................................. 69
11.6 Travel & Tourism Intelligence Center Services ............................................................................................................................ 69
11.7 Disclaimer .................................................................................................................................................................................... 70
LIST OF TABLES
Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 12
© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015
LIST OF TABLES
Table 1: US – Tourist Departures to Top 10 Countries (Thousand), 2009–2018 ............................................................................................................... 6 Table 2: US – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2018 ............................................................................................................ 8 Table 3: US – Average Spending per Trip in Top 10 Countries(US$), 2009–2018 .......................................................................................................... 10 Table 4: China – Tourist Departures to Top 10 Countries (Thousand), 2009–2018 ......................................................................................................... 12 Table 5: China – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2018 ...................................................................................................... 14 Table 6: China – Average Spending per Trip in Top 10 Countries(US$), 2009–2018 ...................................................................................................... 16 Table 7: Germany – Tourist Departures to Top 10 Countries (Thousand), 2009–2018 .................................................................................................... 18 Table 8: Germany – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2018................................................................................................. 20 Table 9: Germany – Average Spending per Trip in Top 10 Countries(US$), 2009–2018 ................................................................................................. 22 Table 10: Russia – Tourist Departures to Top 10 Countries (Thousand), 2009–2018 ...................................................................................................... 24 Table 11: Russia – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2018 .................................................................................................. 26 Table 12: Russia – Average Spending per Trip in Top 10 Countries(US$), 2009–2018 ................................................................................................... 28 Table 13: UK – Tourist Departures to Top 10 Countries (Thousand), 2009–2018 ........................................................................................................... 30 Table 14: UK – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2018 ........................................................................................................ 32 Table 15: UK – Average Spending per Trip in Top 10 Countries(US$), 2009–2018 ........................................................................................................ 34 Table 16: Canada – Tourist Departures to Top 10 Countries (Thousand), 2009–2018 .................................................................................................... 36 Table 17: Canada – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2018 ................................................................................................. 38 Table 18: Canada – Average Spending per Trip in Top 10 Countries(US$), 2009–2018 ................................................................................................. 40 Table 19: Brazil – Tourist Departures to Top 10 Countries (Thousand), 2009–2018........................................................................................................ 42 Table 20: Brazil – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2018 .................................................................................................... 44 Table 21: Brazil – Average Spending per Trip in Top 10 Countries(US$), 2009–2018 ..................................................................................................... 46 Table 22: France – Tourist Departures to Top 10 Countries (Thousand), 2009–2018 ..................................................................................................... 48 Table 23: France – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2018 .................................................................................................. 50 Table 24: France – Average Spending per Trip in Top 10 Countries(US$), 2009–2018 .................................................................................................. 52 Table 25: Japan – Tourist Departures to Top 10 Countries (Thousand), 2009–2018 ....................................................................................................... 54 Table 26: Japan – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2018 ................................................................................................... 56 Table 27: Japan – Average Spending per Trip in Top 10 Countries(US$), 2009–2018 .................................................................................................... 58 Table 28: Australia – Tourist Departures to Top 10 Countries (Thousand), 2009–2018 ................................................................................................... 60 Table 29: Australia – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2018 ............................................................................................... 62 Table 30: Australia – Average Spending per Trip in Top 10 Countries(US$), 2009–2018 ................................................................................................ 64 Table 31: TTIC –Travel and Tourism Sector Definitions .................................................................................................................................................. 66
LIST OF FIGURES
Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 13
© Travel & Tourism Intelligence Center. This product is licensed and is not to be photocopied Published: February 2015
LIST OF FIGURES
Figure 1: US – Tourist Departures to Top 10 Countries (Thousand), 2009–2013 .............................................................................................................. 7 Figure 2: US – Tourist Departures to Top 10 Countries (Thousand), 2014–2018 .............................................................................................................. 7 Figure 3: US – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2013 ........................................................................................................... 9 Figure 4: US – Tourist Expenditure in Top 10 Countries (US$ Million), 2014–2018 ........................................................................................................... 9 Figure 5: US – Average Spending per Trip in Top 10 Countries(US$), 2009–2013 ......................................................................................................... 11 Figure 6: US – Average Spending per Trip in Top 10 Countries(US$), 2014–2018 ......................................................................................................... 11 Figure 7: China – Tourist Departures to Top 10 Countries (Thousand), 2009–2013 ........................................................................................................ 13 Figure 8: China – Tourist Departures to Top 10 Countries (Thousand), 2014–2018 ........................................................................................................ 13 Figure 9: China – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2013 ..................................................................................................... 15 Figure 10: China – Tourist Expenditure in Top 10 Countries (US$ Million), 2014–2018 ................................................................................................... 15 Figure 11: China – Average Spending per Trip in Top 10 Countries(US$), 2009–2013 ................................................................................................... 17 Figure 12: China – Average Spending per Trip in Top 10 Countries(US$), 2014–2018 ................................................................................................... 17 Figure 13: Germany – Tourist Departures to Top 10 Countries (Thousand), 2009–2013 ................................................................................................. 19 Figure 14: Germany – Tourist Departures to Top 10 Countries (Thousand), 2014–2018 ................................................................................................. 19 Figure 15: Germany – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2013 ............................................................................................. 21 Figure 16: Germany – Tourist Expenditure in Top 10 Countries (US$ Million), 2014–2018 ............................................................................................. 21 Figure 17: Germany – Average Spending per Trip in Top 10 Countries(US$), 2009–2013 .............................................................................................. 23 Figure 18: Germany – Average Spending per Trip in Top 10 Countries(US$), 2014–2018 .............................................................................................. 23 Figure 19: Russia – Tourist Departures to Top 10 Countries (Thousand), 2009–2013 .................................................................................................... 25 Figure 20: Russia – Tourist Departures to Top 10 Countries (Thousand), 2014–2018 .................................................................................................... 25 Figure 21: Russia – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2013 ................................................................................................. 27 Figure 22: Russia – Tourist Expenditure in Top 10 Countries (US$ Million), 2014–2018 ................................................................................................. 27 Figure 23: Russia – Average Spending per Trip in Top 10 Countries(US$), 2009–2013 ................................................................................................. 29 Figure 24: Russia – Average Spending per Trip in Top 10 Countries(US$), 2014–2018 ................................................................................................. 29 Figure 25: UK – Tourist Departures to Top 10 Countries (Thousand), 2009–2013 .......................................................................................................... 31 Figure 26: UK – Tourist Departures to Top 10 Countries (Thousand), 2014–2018 .......................................................................................................... 31 Figure 27: UK – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2013 ....................................................................................................... 33 Figure 28: UK – Tourist Expenditure in Top 10 Countries (US$ Million), 2014–2018 ....................................................................................................... 33 Figure 29: UK – Average Spending per Trip in Top 10 Countries(US$), 2009–2013 ....................................................................................................... 35 Figure 30: UK – Average Spending per Trip in Top 10 Countries(US$), 2014–2018 ....................................................................................................... 35 Figure 31: Canada – Tourist Departures to Top 10 Countries (Thousand), 2009–2013 ................................................................................................... 37 Figure 32: Canada – Tourist Departures to Top 10 Countries (Thousand), 2014–2018 ................................................................................................... 37 Figure 33: Canada – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2013................................................................................................ 39 Figure 34: Canada – Tourist Expenditure in Top 10 Countries (US$ Million), 2014–2018................................................................................................ 39 Figure 35: Canada – Average Spending per Trip in Top 10 Countries(US$), 2009–2013 ................................................................................................ 41 Figure 36: Canada – Average Spending per Trip in Top 10 Countries(US$), 2014–2018 ................................................................................................ 41 Figure 37: Brazil – Tourist Departures to Top 10 Countries (Thousand), 2009–2013 ...................................................................................................... 43 Figure 38: Brazil – Tourist Departures to Top 10 Countries (Thousand), 2014–2018 ...................................................................................................... 43 Figure 39: Brazil – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2013 ................................................................................................... 45 Figure 40: Brazil – Tourist Expenditure in Top 10 Countries (US$ Million), 2014–2018 ................................................................................................... 45 Figure 41: Brazil – Average Spending per Trip in Top 10 Countries(US$), 2009–2013 ................................................................................................... 47 Figure 42: Brazil – Average Spending per Trip in Top 10 Countries(US$), 2014–2018 ................................................................................................... 47 Figure 43: France – Tourist Departures to Top 10 Countries (Thousand), 2009–2013 .................................................................................................... 49 Figure 44: France – Tourist Departures to Top 10 Countries (Thousand), 2014–2018 .................................................................................................... 49 Figure 45: France – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2013 ................................................................................................. 51 Figure 46: France – Tourist Expenditure in Top 10 Countries (US$ Million), 2014–2018 ................................................................................................. 51 Figure 47: France – Average Spending per Trip in Top 10 Countries(US$), 2009–2013 ................................................................................................. 53 Figure 48: France – Average Spending per Trip in Top 10 Countries(US$), 2014–2018 ................................................................................................. 53 Figure 49: Japan – Tourist Departures to Top 10 Countries (Thousand), 2009–2013 ...................................................................................................... 55 Figure 50: Japan – Tourist Departures to Top 10 Countries (Thousand), 2014–2018 ...................................................................................................... 55 Figure 51: Japan – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2013 .................................................................................................. 57 Figure 52: Japan – Tourist Expenditure in Top 10 Countries (US$ Million), 2014–2018 .................................................................................................. 57 Figure 53: Japan – Average Spending per Trip in Top 10 Countries(US$), 2009–2013 ................................................................................................... 59 Figure 54: Japan – Average Spending per Trip in Top 10 Countries(US$), 2014–2018 ................................................................................................... 59 Figure 55: Australia – Tourist Departures to Top 10 Countries (Thousand), 2009–2013 ................................................................................................. 61 Figure 56: Australia – Tourist Departures to Top 10 Countries (Thousand), 2014–2018 ................................................................................................. 61 Figure 57: Australia – Tourist Expenditure in Top 10 Countries (US$ Million), 2009–2013 .............................................................................................. 63 Figure 58: Australia – Tourist Expenditure in Top 10 Countries (US$ Million), 2014–2018 .............................................................................................. 63 Figure 59: Australia – Average Spending per Trip in Top 10 Countries(US$), 2009–2013 ............................................................................................... 65 Figure 60: Australia – Average Spending per Trip in Top 10 Countries(US$), 2014–2018 ............................................................................................... 65