Building the next generation of mobile servicesTony Brown
getting my start in mobile
pumped money, resources into native mobile apps while ignoring our mobile web and web
viewed platforms as silos rather than as a funnel
seo suffered, design became stale
an evolving mobile strategy
web as a first impression platform
remains the most common entry point for push marketing
social media
newsletter
bandwidth and data use in context
6%13%
17%
19%
45%
Morning Before Work (24)After Work or Fixing Dinner (10)Before Bed or In Bed (9)Killing Time (7)While Doing Household Chores (3)
dynamic streaming
!
!
bandwidth
content bitrate
stratification and multiple standards
not just an Android problem
case study
arm64 compatibility in Newsy for iOS
caching and reliability
striking a balance between beauty and data responsibility
analytics
moving away from big data and toward actionable data
vanity metrics versus advanced metrics
video views per share
views per person per session
impressions per user per session
machine learning and personalization
customizing the delivery of content on a truly 1:1 level
preference of content
location
device
push notifications
landing on the virtual doorstep
