Download - TOC Bologna 2012: eBooks and Apps: Managing the Collaborative Publisher/Developer Relationship

eBooks and AppsManaging the Collaborative Publisher/Developer Relationship

Rana DiOrio | Chintu Parikh | Dominique Raccah

eBooks and AppsManaging Publisher/Developer Relationship

Agenda

Panelist introductions Market Landscape: Children’s Book apps and eBooks Strategic options for Publishers What to look for in a developer partner Case study: Little Pickle Press and Kite Readers Case study: Sourcebooks and Kite Readers Q & A


MARKET LANDSCAPE


App & eBook Store Statistics

App Stores*

• Apple App Store• 580K+ Active• 61K Book Cat. (10.4%)• 6K** Children’s books

• Google Play Store• 405K Total• 30K Books & Reference

• Nook Apps• 3200+ Total• 1100+ Children's

• Amazon App Store• 31K Total• 3.4K Books & Comics• 470 Children's

eBook Stores*

• iBookstore• 2500+ picture books• 990+ Enhanced children’s

• Nook Kids• 1680+ picture books• 660+ Read To Me• 40+ Read & Play

• Kindle Fire• 980+ children’s books

* Data as of 03/15/2012 **Estimate


Strategic Options for a Publisher

• License• Outsource development• Partnership• Subsidized development fee• Revenue share on sales• Co-development & co-marketing


Developer Considerations

• Development capabilities• Features supported• Platforms/devices supported

• Cost and business model• Creative capabilities• Marketing capabilities• App store connections• Marketing leverage


CASE STUDYLittle Pickle Press and Kite Readers


DEMONSTRATIONBeing Global App On iPad

Being Global


Areas of Collaboration

• Preliminary requirements • Initial design• Content• Leverage existing digital assets • Additional content developed• Outsourced graphic artist• Voice over recordings

• Initial development and feedback• Development of additional features and products • App review sessions• Education specialist• Focused group testing

• Marketing


Where are we now?

Apps• Being Global [at Macworld 01/26/12]• Featured by Google, Barnes & Noble, Macworld and Sony• Bologna Digital Ragazzi and Appy Award Finalist

• YFEB: In development

eBooks• Entire catalog live on iBookstore, Nook Kids and Kindle

Fire [February/March 2012]• eBooks featured within iBookstore & Nook Kids


CASE STUDYSourcebooks and Kite Readers


DEMONSTRATIONMrs. Claus Fixed Layout eBook On iPad


Areas of Collaboration

• Preliminary requirements • Initial design• Content• Leverage existing digital assets • Voice over recordings

• Development and feedback• Marketing• Reviews• eBook store placements

• Best seller on Nook


Q & A

Download - TOC Bologna 2012: eBooks and Apps: Managing the Collaborative Publisher/Developer Relationship

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