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To build a fire: Lighting-up the cloud-based startup ecosystem
in Huntsville �
Antonio Montoya Craig Kierstens Bryan Powell Michael Comperda Wesley Sparks Ma< Bynum
August 23rd, 2014
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Service Models
Deployment Models
Key CharacterisFcs
Cloud What? �
§ SaaS § PaaS
§ Private § Community § Public § Hybrid
§ On-demand self-service § Broad network access § Resource pooling § Rapid elasticity § Measured Service
§ IaaS § DaaS
* National Institute of Standards & Technology
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Cloud Technology Perspective �
1960s Mainframe Computing
1970s Mini
Computing 1980s
Client-Server Computing
2000s Cloud
Computing
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Incremental Improvements �Preserve Underlying Framework �
Evolution �
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The rapidly falling cost of communicaFon is enabling a change in business organizaFons as profound as the shiK to democracy in governments.
Thomas W. Malone MIT Sloan School of Business
“
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Dramatic Improvement/Change �Redefines Underlying Framework �
Disruption �
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Marketed & Sold to �End Users (Personal Use) �
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Designed to Grow Virally in Small Businesses & Teams �
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Robust to support the entire enterprise �
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…and beyond �
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Team
Revolutionary Cloud Framework �
Enterprise
Personal Globe
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…the most interesFng and advanced new technology now comes out for the consumer first. And then small businesses start to use it. And then medium-‐size businesses start to use it, and then large businesses start to use it, and then eventually the government starts to use it. But this is a complete change from the way it has always worked..
Marc Andreessen Andreessen Horowitz
“
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2013 Growth 293%
Funding Received $28M
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Acquired by Mindspark on May 20, 2010 Not Disclosed
Funding Received
$1.4M
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Acquired by Open Table on December 13, 2013
$11Million
Funding Received $1.4M
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Incubated in Cha<anooga at Lamp Post Group
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Accelerated in Nashville at
Jumpstart Foundry
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Huge Opportunity But Not Easy
• 8 Years (median) from founding to IPO
• 4 rounds (median) of funding
• 363 employees (median)
• 66% gross margin (median)
$32.8B 2016 Total Market
(projected)
2013 Gartner Forecast It’s damn hard to build an enterprise company Ben Sesser – Pando Daily
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What Are The Roadblocks?
• ConnecFng – Finding developers
• Funding – Finding investors
• Taking the plunge – Being able to jump in the startup full Fme