Download - To be brand conscious
Presented by: Jannat iftikharNimrah zahidAmber rubabAyesha ghaffarTayyaba latifAqsa malik
Presented to: Mam Nida
Topic:
To be brand conscious…..
Contents BrandBrand awarenessBrand consciousnessWhy people are brand
conscious now a days????
Influence of brandsUse of brands to
enhance imageBrand consciousness
leads to brand dependence
conclusion
BrandWhat is brand???? A brand is the identity of a specific product,
service, or business.A brand can take many forms, including a name, sign, symbol,color combination or slogan.
Various elements of a brand, such as
NameLogoTaglineGraphicsShapesSoundsColours etc….
Brand awarenessWhat is awareness?????Brand awareness is the probability that
consumers are familiar about the life and availability of the product
Brand awarenessAssociation with
brandsTypes:
1. Aided awareness
Top-of the mind awareness
Importance For business For consumerSuccessful brand awareness
Ways to create awarenessThrough mediaThrough internet
Brand consciousnessWhat is brand consciousness?????Brand awareness has led to create brand
consciousIncrease in brands
Brand consciousnessGood for business class
Why people are brand consciousness now a days???Match with modern society Attraction through celibrites
Why people are brand consciousness now a days???Peer pressureMen and women both
Use of brands to enhance image
Association with brands, reflects who I am!Brands alone, are not for this purposeBut this is how are brain works
Use of brands to enhance image
Brand consciousness leads to brand dependence
brand dependence
brand….only a reflection of who we aredifference b/w brand preference and brand
dependence
Conclusioncomfortyour originallitymake sure you can afford it
your own style statement