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TL;DR: Five Reasons Why The Future of Content Is Short And SnackableDecember 2013
www.rallyverse.com@rallyverse
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In your content marketing strategy, do you focus on long-form content or short-form content?
Blogs and whitepapers?
Or GIFs and images?
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What works best for your audience?
And what works best for the marketer?
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We know you won’t focus exclusively on one or the other, but we’re willing to make a strong recommendation:
Focus your time and effort on short-form content.
Here are five reasons why.
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1Everything Is Visual
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Consumers increasingly prefer visual content and communication.
Just ask Instagram, Vine, Tumblr and Snapchat.
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We won’t go so far as to say “People hate reading,” but we will note that image posts certainly do better on Twitter and Facebook.
So, you’re probably better off with a big picture and few words than a small picture and a lot of words.
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2The Future Is (Even More) Mobile
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As you may have heard, mobile internet usage continues to grow.
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Because of both device and usage constraints, mobile users are less eager and able to consume long-form content.
That is, if your audience is on their phone, keep it short and snackable. Make it easy for them to consume your content.
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3TL;DR
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If you’re staring at your email, Facebook, Twitter, LinkedIn, Instagram, an RSS Reader and your phone all day, there’s no shortage of content you want to consume.
And that’s exactly the problem: you only have so much time.
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Rallyverse Confidential — Do Not Distribute
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For time-constrained users, short-form content is more than just convenient – it’s essential.
If it’s too long, chances are that your audience will just skip it.
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4Shorter, Better, Faster, Stronger
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When something big happens, it’s hard to compete with major news publications for a lengthy, thoughtful, comprehensive analysis.
So don’t even try!
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Instead, fire up a quick tweet or short blog post with your commentary.
You don’t have time to be comprehensive, but you do have time for a perspective.
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5Long-Form Ain’t Cheap
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Writing whitepapers, long blog posts and building infographics is great and will help your audience to learn more about you and your brand.
It’s also expensive, time-consuming, and difficult to scale.
That is, it’s expensive.
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Short-form content can be created faster and at a lower cost than long-form content.
And there are a ton of great tools out there (Rallyverse included) to help you to create it.
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In conclusion, short-form content is aligned with how your audience consumes content in a mobile, information-dense world, and it’s cheaper than long-form content?
Hmmmm.
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And don’t forget:
We can help .