Download - TLC - Sunrise Rotary Club Presentation
Sunrise Rotary Club April 8, 2010
Hit the Ground Running
Team Lorain County
Economic Development Partners
The Lorain County Growth Partnership
Job Creation Through Business Attraction: What Are Companies Looking For?
Job Creation Through Business Attraction
Generate Impressions
Lorain County Business Attraction System
CloseDeal
# impressions# qualified leads # short list $Payroll# contracts
Tax Regulations
EnvironmentalRegulations
Labor MgtEmployment Regulations
Insurance &Liability Enablers/Derailers
Workforce &Skills
Financing &
Incentives
IndustryAssets
InfrastructureBuild-Out Process
Qualify Leads
Qualify Lorain CountyREALTEAM
Negotiate Deal
Generate Impressions: TLC Marketing www.teamloraincounty.com
E-mail CampaignMail Campaign
FAM Tours:
Market VisitsTrade Shows
Generate ImpressionsWe turn statements like this:
“Declining economy, low probability for relocation”
“Part of the rust belt, outdated real estate, primarily manufacturing based, no curb appeal lack of diverse business sectors”
“Hit harder economically than other parts of the country, not in a growth mode, struggling to maintain current jobs.”
Generate ImpressionsInto statements like this:
“Vibrant community, strong investment in infrastructure, good probability of being on short-list for relocation”
“Area in upward, positive transition Availability of credible research and data Good curb appeal Presence of diverse business sectors, qualified labor”
“Lots of investment in buildings, technology education, targeted industries focus on medical strengths and obvious spin-offs for cluster businesses such as biomedical. Very forward-thinking, community leaders are well-connected to what is going on and work well together to accomplish their goals.”
Qualify Leads
Qualify Lorain County
•Customized Lead Responses
•Available Buildings and/or Sites which fit the request
•Workforce Information
•Business Services and Providers
•State, County, and Local Incentives
•Community Information
Qualify Lorain County (Ohio InSite)
Negotiate the Deal: REAL TeamsRETENTION, EXPANSION, ATTRACTION,
LEADERSHIP
A team of experts pulled from members of the Lorain County Growth Partnership both public and private sector is established to work together to get the deal closed.
The REAL Team process is gaining recognition throughout the economic development world and this year won Team Neo’s Job Creation Award.
Team Lorain County BRE
The Power of Collaboration
What is it? A collaborative effort of the LCGP Focuses on Business Retention and Expansion Complements other county-wide initiatives
Why? Assess the needs of local companies Develop New Programs for Businesses Gather Information to assist in Business Attraction Coordinate the efforts of all county economic development groups
Job Retention Through BRE*
*BRE = Business Retention and Expansion Program
Portfolio Approach A community’s businesses must be looked at
like an investment portfolio pointing out the greatest risks and rewards.
Team Lorain County Highlights:Ohio Wins the Governors Cup
TLC Recognition
Team NEO Economic Development Impact Awards 2008 Job Creation Award
International Economic Development Council – 2008 National Private-Public Partnership Award Nominee
Ohio Economic Development Associaton best marketing materials and website nominee
Team Lorain County (Highlights)Since our first year of operation Team Lorain
County has participated in the attraction and growth of approximately of 1,600 new jobs, $40 million in new payroll, and $60 million in new capital investment
Team Lorain County Highlights:New Business Investment:Since our first year of operation Team Lorain
County has participated in business attraction and expansion projects representing approximately 1,600 new jobs, $40 million in new payroll, and $60 million in new capital investment
TLC has worked on projects with companies in every Part of Lorain County.
Team Lorain County Highlights (2009)
Team Lorain County Highlights
Lorain County now has one of the premier Business Retention and Expansion [BRE] calling programs in the country
Lorain County has a leadership role in regional and statewide business attraction initiatives and activities
Team Lorain County Highlights:Lorain County has an organization that for the first
time is actively and successfully marketing the area for new business investment.
Lorain County now has a complete and functional team to handle Business Attraction, Retention, and Expansion Projects as well as other economic development initiatives.
REAL Teams
Team Lorain County Highlights (2009):Team Lorain County has actively responded to
76 leads for business attraction projects, 19 Business expansion/retention projects, 6 general business/economic development projects
Lorain County is currently short-listed on 8 leads representing a potential 1,570 jobs and $52 million in payroll and capital expenditures of $172 million
Lorain County has rolled out the red carpet and welcomed business decision makers from a variety of different companies and industries representing the entire United States as well as overseas.
These activities are representative of companies in the following industries: Manufacturing, Alternative Energy, Professional and other various industries.
Team Lorain County R.O.I.
ROI = Every dollar invested in Team Lorain County in the
last three years has resulted in $40 in new Business Payroll and $60 in new capital investment in Lorain County. For a total of $100 million.
533 new Lorain County jobs per each TLC Staff Member
$33 million in new business investment per each TLC staff member
Thank you!
www.teamloraincounty.com
Facebook.com/teamloraincounty