Download - Titan edge invention story
Beating difference
Shubham Ankit Kashish gaurav
Slimest watch in the universe 1.5 mm thick movement-which is as thin as
an credit card
vs
3.5mm thick watch – which is as thin as edge of floppy disk
Managing director- xerxex desai
R&d team-B.G dwarkanathNagraj
DIAL Dial shape-rectangular , square Dial thicness-3.5 mm CASE Glass-Mineral Glass Resistant-30 meters STRAP Strap Type- Bracelet and rubber Strap Color –Silver Strap ,blue ,golden etc. Material- Steel and leather OTHER FEATURES Indicators –Hour-minute
Movement challenge Strap challenge Glass challenge Body challenge
The titan edge movement is designed to so slim i.e as thin as credit card
R&d team went to swiss to have assistance to make the design
Swiss also was not able to design as it was not possible to have such slim watch which is also waterproof
So titan r&d decided to made there own design in india only
The titan edge design requires a thin glass i.e 0.3 mm and which was durable too
The swiss was also not able to design such thin glass
So they took decison to manufacture there own glass in india only and assisted the r&d team
No manufacture was able to design such a slim case
So they decided to manufacture there own case n do further r&d on it in india only
After so much research finally they found an Indian dealer who will make strap for this ultra slim watch
Its was also challenging for strap maker as it have designed such straps first time and it thanks the titan for giving such oppertunity
After completing all the challenges the prototype was fully ready
And a master piece was just waiting to launch in market with such a ultra slim look
Only after the last step i.e testing of the watch
The edge model was sent to chronofiable sa, switzerland –world famous testing agency
The watch goes under following tests High temp. test Low temp. test Shock test Bump test Drop test Water resistance test upto 30 meter
Dwarkanath also decided to test the edge internally
He performed following test- Wall test Flour test Pool test Road test( tieng the watch in car shock
absorber than driving the car on miserable roads)
The edge passed all the test successfully And team achieved the target And the credit goes to xerxes desais orbit
shifting challenge And finally in 2000 the edge comes up in the
market