#SocialPro #14a @Karianne
Karianne Stinson, Marketing Manager @ Microsoft
TIPS & TRICKS TO WIN THE FACEBOOK GAME
#SocialPro #14a @Karianne
KARIANNE STINSONMarketing Manager
#SocialPro #14a @Karianne
PUT YOUR AUDIENCE FIRST
#SocialPro #14a @Karianne
KNOW YOUR AUDIENCE
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KNOW YOUR AUDIENCE
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CREATE FOR YOUR AUDIENCE
#SocialPro #14a @Karianne
Give the people what they want, not just what you want to say
Pay attention to what is already working
What topics does your audience care about?
What other brands do they like?
CREATE FOR YOUR AUDIENCE
#SocialPro #14a @Karianne
The more the brand engages with fans, the more likely fans are to comment
Engagement can increase brand affinity as well as increasing the post reach
ENGAGE WITH YOUR AUDIENCE
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DON’T BE SPAMMY
#SocialPro #14a @Karianne
Avoid like-bait Avoid using “Like, Comment,
Share” in the copy Avoid overly-promotional
content and images
DON’T BE SPAMMY
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CONTENT TYPE MATTERS
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VIDEO & LINKS REIGN
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FOLLOW THE BRIGHT & SHINY Facebook is always pushing a
feature, tap into that They want to show success
and get you hooked, so they will promote the latest feature and give you outstanding reach
Right now, that is Facebook Live
#SocialPro #14a @Karianne
CONTENT TOPIC MATTERS
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Facebook prioritizes posts around trending topics
Make sure the topic makes sense for your brand – don’t force it!
TAP INTO RELEVANT TRENDING TOPICS
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SHARE NEWS & ANNOUNCEMENTS
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PLAY WELL WITH OTHERS
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Successful content posted from another channel will boost the organic reach of all your content at that time
WORK WITH INFLUENCERS
#SocialPro #14a @Karianne
UGC is a great way to highlight fans and get engaging content
Use GIFs or videos of stills to highlight multiple fans and create content with stronger reach on Facebook
HIGHLIGHT YOUR FANS
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PROMOTE PARTNERS
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MONEY TALKS
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Paid promotion creates a halo-effect with organic content as well
Consider paid, especially during key times when you want stronger reach
PAID BOOSTS ORGANIC
#SocialPro #14a @Karianne
Know your audience Create for your audience, not YOU Engage with your audience Don’t be spammy Use video, links and GIFs Pay attention to the bright & shiny Tap into Trending Topics when appropriate Use Facebook for news & announcements Partner with influencers Highlight content from your fans Promote your partners Add paid promotion when possible
TAKEAWAYS
#SocialPro #14a @Karianne
THANK YOU!
www.kariannestinson.com
@Karianne
Download deck at bit.ly/SocialProWinFB