#FreeTech4PTA @VolunteerSpot
Boosting Volunteer Engagement
with Social Media
#SM4NPO
@VolunteerSpot
Meet the Presenter #SM4NPO
Karen BantuverisFounder & CEO
VolunteerSpot.com@VolunteerSpot
@VSpotMom
#SM4NPO
@VolunteerSpot
Simple Steps. BIG Boost in Participation
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#SM4NPO
@VolunteerSpot
Fast, Easy Sign-ups and Scheduling
FOR ANYONE ORGANIZINGNO PASSWORDS FOR VOLUNTEERS!
#SM4NPO
@VolunteerSpot
SAVE TIMEBOOST Volunteer Turnout
REDUCE Leader Burnout
BUILD Loyalty & Donors
Why Leaders Luv VolunteerSpot
99% of Organizers
95% of Volunteers would refer VolunteerSpot to a
friend or colleague.
#SM4NPO
@VolunteerSpot
Thanks to Chris Jarvis, @RealizedWorth for sharing this model
Journey of a Volunteer
#SM4NPO
@VolunteerSpot
Thanks to Chris Jarvis, @RealizedWorth for sharing this model
SOCIAL MEDIAACCELERATES
Journey of a Volunteer
#SM4NPO
@VolunteerSpot
Personal Org /Foundation
Social Media Pulse
#SM4NPO
@VolunteerSpot
SM Platform Overview Tips for Engaging
Volunteers Helpful Tools
Agenda
#FreeTech4PTA @VolunteerSpot
Social MediaPlatform Overview
#SM4NPO
@VolunteerSpot
Facebook & Twitter
News and Educational Community-Interest Pieces
Events
Advocacy, Donation and Volunteer Links
Legislative Updates
Appreciation & Recognition (of Supporters & Sponsors)
#UseHashtags Share/ RT/ Like
#SM4NPO
@VolunteerSpot
Examples
#SM4NPO
@VolunteerSpot
Vine & Instagram
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Tell Stories Invite Testimonials Inspire Action Teach Thank SupportersBronx Zoo: #BZSelfie
#FearsvsDreams
#SM4NPO
@VolunteerSpot
Boards speak to your Cause & your Supporters
Highlight your Projects & Events
Include Advocacy & Fundraising Links
Recognize Volunteers, Sponsors & Partners
Share, Follow, Repin
Pinterest Board Tips
#SM4NPO
@VolunteerSpot
Highlight “hot” items Show off games and
booths Show where the money
will go Showcase your theme Photos of invitation Include website link
below pinThanks to Sherry Truhlar of RedAppleAuctons for
the great ideas!
Pinterest for Fundraisers
#FreeTech4PTA @VolunteerSpot
Tips for Engaging Volunteers
#SM4NPO
@VolunteerSpot
1. Cultivate community
2. Onboard Quickly & Be Specific
3. Setup to Succeed
4. Measure & Share
5. Recognize Volunteers
Tips for Engaging Volunteers
#SM4NPO
@VolunteerSpot
It’s like having a conversation!
Listen
Share
Connect
Inspire
When we have calls-to-action, our community will be engaged.
1. Cultivate Community
#SM4NPO
@VolunteerSpot
TrustListen
Share
Connect
Inspire Action
Building Trust and Action ‘Credit’
#SM4NPO
@VolunteerSpot
Website Newsletters Emails Blogs Bring a Friend Corporate and community
partners Service Groups
1. Cultivate Community: Multiple Channels
#SM4NPO
@VolunteerSpot
Who Connects for your Organization?
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#SM4NPO
@VolunteerSpot
+ Reach out on multiple channels
+ Includes actionable signup links
Δ Twitter: Add location and theme hashtag (e.g. #SFO, #Running, #GirlPower) to find location and interest-aligned volunteers
Δ Add event details (date, and # needed to tweets & facebook)
Girls on The Run - Bay Area
Newsletter Blast
2. Onboard Quickly and be Specific
#SM4NPO
@VolunteerSpot
+ Immediate needs & local tagging+ Check-in as brand-building+ Once they check in – you can text ‘em later
! Not likely to recruit immediate additional volunteers – but possible – especially if need is well-articulated and time-bound. “E.g. Need help filling sandbags NOW! 20 needed until 6pm.”
2. Onboard Quickly and be Specific
#SM4NPO
@VolunteerSpot
Thank ‘em! Background on your organization Map and directions to the service location Where to park and which entrance to use Who will greet them What to wear/bring (water, snack, work gloves, etc.) Safety concerns and physical requirements Confidentially requirements and sensitivity issues Background checks? SOCIAL MEDIA PACKAGE!
3. Set Up to Succeed: BEFORE
#SM4NPO
@VolunteerSpot
3. Set up to Succeed: SM PACKAGE
Create a Citywide Hopscotch Game! Flickr
•People involved in project•Flickr group leaders
Blog•Local mom/dad bloggers•Play bloggers•Newspaper blogs
Create a hashtag
Tweet location each day
TwitPics of completed work
Submit photos to relevant Flickr groups
Tagging system
Create a photo pool
Guest blog
Share notable stories
Include continually updated map
Twitter•Neighborhood groups•Child-serving orgs•Local government
#SM4NPO
@VolunteerSpot
Facebook and Location Check-ins Ready
Clear Signage of SM Addresses & Request to Follow
Share your Big Picture Review – summarize why it matters that they are serving today in one or two sentences.
Make it Personal – ASK: Why are you serving? Invite to SHARE THEIR story!
Clear Guidelines on What Can & Can’t be Photographed & Shared
3. Set Up to Succeed: DAY OF
#SM4NPO
@VolunteerSpot
Results Measures: e.g. # families fed, # books distributed, # trees planted, # patients treated
Process Measures: e.g. # volunteer hours, #administrator hours, # race stations staffed, gallons water provided
Community Measures: Facebook views,mentions/likes/commentsFlicker and YouTube posts/viewsTwitter followers, RTs and MTsNewsletter list, RSS subscribersBlog visits, bounce rate, time on site, page views
Amplify, acknowledge volunteer mentions
4. Measure & Share
#SM4NPO
@VolunteerSpot
5. Recognize Volunteers
#SM4NPO
@VolunteerSpot
1. Cultivate community
2. Onboard Quickly & Be Specific
3. Setup to Succeed
4. Measure & Share
5. Recognize Volunteers
Steps for Engaging Volunteers
#FreeTech4PTA @VolunteerSpot
Power Tools
#SM4NPO
@VolunteerSpot
Social Planning Power Tools
Social Dashboard/Scheduling/Analytics
Analysis of Content, Sources & Influencers
Themed Profile Pics
#SM4NPO
@VolunteerSpot
Like the ideas, but don’t have time?
MAKE TIME! It’s Strategic
Add a volunteer leader: Social Communications Coordinator
& a TEAM of Online Ambassadors
Get Help!
#SM4NPO
@VolunteerSpot
Oops!
#SM4NPO
@VolunteerSpot
Oops!
#SM4NPO
@VolunteerSpot
Oops!
#SM4NPO
@VolunteerSpot
Lessons Learned
Mistakes will happen
Think before you post & check the sending account
Own up to your social media mistakes
Turn what could be a glaring negative into a glaring positive
#SM4NPO
@VolunteerSpot
Put ‘em to work!
#FreeTech4PTA @VolunteerSpot
THX 4 Making a #BIG Difference!
Take a Tour Today @ VolunteerSpot.com
Pinterest.com/VolunteerSpot
Facebook.com/VolunteerSpot
@VolunteerSpot @VSpotMom