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MARKETINGOF
TIENS INTERNATIONAL
PRINCIPLES OF MARKETING
Presentation on….
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Ma’am
MEHVISH KHAN
PRESENTED TO…
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ABID HUSSAIN M14BBA036WAQAS AHSAN M14BBA041FARAZ RAFIQUE M14BBA043ZEESHAN KHAN M14BBA035SHER AFZAL M14BBA072
GROUP MEMBERS
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TIENS have some different strategies related to Marketing and other business related departments due to its activities are some different.
TIENS have some different strategies related to Marketing and other business related departments due to its activities are some different. It is a multinational company having a 125th membership of UNO due to it is very strong in finance and more employees as well.
INTRODUCTION
TIENS Headquarters in Beijing, China
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HISTORY
1992President Li Jinyuan
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Li JinYuanChairman & CEO
Among Top Richest China & World Honorary Doctorate United Nations Forbes Global Top 5 Most Influential Chinese Entrepreneur 2014 • CEO Member World Federation Of
Direct Selling Associations (WFDSA)
Legendary BILLIONAIRE
Created A System
Founder of TIENS
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MISSION
TIENS mission is to provide High quality products, education and careers for consumers globally, to improve the quality of life and to contribute to a harmonious society.
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Welcomes You To The World OfHealth – Wealth - Freedom
Better Tiens , Better Life
PositioningTianshi International Entrepreneurial Network System
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Tiens Brand Core :" One World, One Family “
Tiens Brand Core Value: "Extraordinary Innovation?Paramount
Responsibility?Excellent Teamwork“
Tiens Brand Slogan: "Together We Share"
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Tiens International Health Industrial Park 4.2 Square KilometersWith Total Investment Of INR
1,73,31,21,27,000 (Approx. 17,000 Cr.)
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Global HQ Office Building
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TIENS Tang PalaceCan Accommodate 9 President Level Meet
&90 Ministerial Level Meet
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ZEESHAN KHANM14BBA035
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Asia PacificAustralia MalaysiaChina New ZealandPakistan Hong Kong Philippines IndiaSingapore JapanTaiwan KoreaMacau VietnamMany others countries….
EuropeAustria Finland Israel RussiaBelgium France Italy Slovak RepublicCroatia Germany Latvia SpainCyprus Greece Lithuania SwedenCzech Republic Hungary Netherlands SwitzerlandDenmark Iceland Poland TurkeyEstonia Ireland Portugal Ukraine
Romania United Kingdom
AfricaBotswanaLesothoNamibiaSouth AfricaSwazilandZambia…Total 35 countries
Latin AmericaArgentina El SalvadorBolivia GuatemalaBrazil HondurasChile JamaicaColombia PanamaCosta Rica PeruDominican Republic Ecuador Venezuela
TIENS PAKISTAN BRANCHES
190 Countries Business Est. 110 Countries Branch Offices 1000’s Of World Class
Products 50000 Franchisee 30 Million Associates
Worldwide
TIENS GROUP Founded in - 1995
TIENS PAKISTAN Branches
LAHOREKARACHI
FAISALABADMULTAN
ISLAMABADQUETA
SAKHARPESHAWAR
HYDERABAD
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TIENS ProductsAre The Backbone Of
The TIENS COMPANY
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Functional Foods
Health Care
Home Care
Dietary Supplements
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Tiens Manufactures at large scale production of a lot of Products
Dynamics of life and working that is highly mobile gives us almost no time to take care of our own body. The health of our body decreased without being recognized by
ourselves. So, what can we do about it? We may not allow diseases attacking us.
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TIENS health products using Chinese medicine which is closely related to meridian, energy and blood, acupuncture theory, through excellent design and modern technology.
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TIENS creates skincare products with superior composition, consisting of herbal essence and also a mix of various nutrients suitable for different skin types.
BEAUTY AND SKIN
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ABID HUSSAINM14BBA036
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INTRODUCTION
Tiens have some different type of Marketing strategies and plans related to attract customers.
It is not necessary for Tiens to attract customers like other companies do, but It do something special in its Marketing.
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The Only Association in PAKISTAN For
DIRECT PERSONAL SELLING
NETWORK MARKETING
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• Each customer, first Join the membership of the company because it is mandatory for each customer.
• Than products of the company are provided to him then they sale to others.
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TIENS Helps its Customers (Members) to build their own Business in the company.
There are different steps through which any body, Can become Owner from Customer of the TIENS.
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Tiens Customer’s BUSINESS
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1
Registration
Products 100% Use Yourself Retail To Customers
Lifetime Global Regd. No Renewal Cumulative Business Points No Time Period For Next Status Permanent Status , No Demotion Gen. To Gen. Legacy For Child Foreign Free Trips every Year, Global Royalties, Luxury Rewards, Blessings.
FREE!
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***e.g. Details Business Kit
SELF Foundation
Products 100% Use Yourself Retail To Customers Details at vtiens.blogspot.in
4
3
2
Retail benefit =44%Direct Bonus = 24%
Rs. 72,000 (1200 PV)
Retail benefit =40%Direct Bonus = 20%
Rs. 18,000 (300 PV)
Retail benefit =20% Direct Bonus = 5%
Rs. 6,000 (100 PV)
Where To Start ? It’s YOUR CHOICE
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2
Profit Approx+/- Rs. 10,000
20% DIRECT BONUS
15% INDIRECT BONUS
3
Total Sale500 PV
HOW TO QUALIFY 3 STAR
2 2
U U
Total Sale1000 PV
2 22
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8WORK
Some Serious 6 Figure Income
78
6
5Build Your TeamReach Star 8
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WORLD BEST Marketing Plan
2 20 % + 5%
4 44 % + 24% 4% - 19 %3 40 % + 20% 15 %
Status RetailBonus Up to
DirectBonus
Indirect Bonus
Leadership
Bonus
8 60% + 40% 4% - 35 % 4 %8 GEN.
7 56 % + 36% 4% - 31 % 2 %3 GEN.
6 52 % + 32% 4% - 27 % 1.5 % 2 GEN.
5 48 % + 28% 4% - 23 % 0.5 %1 GEN.
***e.g. Details Business Kit
Organization Buildingvtiens.blogspot.in
876543
1 2
***e.g. Details Business Kit
Bigger Status , BIGGER BONUS…
36%32%28%
24%20%
5%
40%
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FARAZ RAFIQM14BBA043
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BENEFITS TO COMPANY
Build the system – too risky Buy the system – too costly Join the system – easy to follow
Mc Donald , KFC etc.
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Network Marketing Distribution System Revolutionary Distribution System
Than Other Business In Last Decade !
DID YOU KNOW?Network Marketing companies SHARE a large percentage of their sales with their distributors…. To the tune of over $65 BILLION in 2012!
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TIENS GLOBAL CHARITIESMore Than INR 15,29,22,46,500 (Approx 1,500 Crores)
As On 14 May 2012
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Accommodate 30,000 Students With 20 Colleges And 120 Principal Courses.
In Recent Years, The Average Employment Rate Of Tianshi College Graduates Reaches 95%.
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Tai Ji Sun International Hospital & Health Management Centre
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All-Legend International Hotel, Tianjin
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Tai Ji Sun International Hospital & Health Management Centre
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International Banqueting Center Exhibition Centre
Workshops & Warehouse R & D And Chemical Inspection Center
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Event Hall
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SHER AFZAL KHANM14BBA072
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Strengths-Less advertisement expenses-high profitability and revenue-experienced business units-no qualification require from workforce -monetary assistance and bonus is provided to customers
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Weaknesses-costly productsAbsence of local, market-specific plans and initiatives.-too difficult to increase team-unbelievable things for new comers-Time consuming
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Opportunities-global markets-income level is at a constant increase-new products and servicesWord’s best income level
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Threats-incredibility in peoples’ minds -Less advertisement-unexpected problems-structural changes
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Suggestions Key metrics and goals at the start of the campaign at both global and market level Understand local market needs and develop a collaborative approach Develop and socialize a global marketing plan early Save time in process Make products less costly Increase advertisement Inform to all people because mostly people not know to this company Build a criteria qualifications to get the membership of the company Improve distribution system
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Conclusion TIENS Marketing is World’s best marketing due to giving such a benefits to customers.
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