Download - Time to Bet on the Cloud?
Time to Bet on the Cloud?
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Alexis RichardsonCEO Rabbit Technologies Ltd
July 9 [email protected]
Thursday, 9 July 2009
Thank you!
Im in yr serverz,queueing yr messagezPhoto credit: http://flickr.com/photos/53366513@N00/67046506/
RabbitMQ
Thursday, 9 July 2009
Hybrid solutions allow for cautious migrationCohesiveFT 20 Cloud Computing
Startups You Should Know
..and between your physical data center and your cloud
deployment.
...across multiple clouds...
VPN-Cubed provides securityand control for your IT
infrastructure inside the cloud...
Giving you control of addressing, protocol, topology, and secure communications.
Thursday, 9 July 2009
Scale is not my problem
Thursday, 9 July 2009
Animoto: 50 EC2 slices to 3,500 over 3 days
Scale is not my problem
Thursday, 9 July 2009
The future is “cloudy”
58% of CIOs say cloud computing will cause a radical shift in IT
47% say they're already using it or actively researching it.
Source: CIO Research cited in “Cloud computing: IT execs see both promise & security issues, By LAURIANNE MCLAUGHLIN, IDG October 22, 2008
What CIOs say
Thursday, 9 July 2009
http://www.flickr.com/photos/psdThursday, 9 July 2009
AppEngine
Slice
Host Engine
Yard
Mosso
FlexiScale
Joyent
Amazon
EC2
http://www.flickr.com/photos/psdThursday, 9 July 2009
confidential 7
PUBLIC Cloud
Thursday, 9 July 2009
Cloud computing is IT as a serviceMagic?
Source: The 451 Group
Thursday, 9 July 2009
Cloud computing is IT as a serviceMagic?
Source: The 451 Group
SecurityScalability
AvailabilityPerformance
Cost-effectiveness
Thursday, 9 July 2009
Data (re)liability
Thursday, 9 July 2009
The future is “cloudy”
Amazon starts at 10 cents / CPU-hour- or as little as 3 cents if you block book
EngineYard “Solo” - Rails on EC2 - starts at 18
JPMorgan pay 50 according to 451 Group
Merrill Lynch pay less..
IBM - I’ve heard range of 13-25 cents
But it’s about choice - not just price.
Key points
Thursday, 9 July 2009
Cloud
... is a business model
Thursday, 9 July 2009
Cloud
... is a business model
Thursday, 9 July 2009
Fundamental Theorem of Cloud: If you can reliably beat cloud providers on price, availability, and scalability... Then you are a cloud provider.
Thursday, 9 July 2009
Fundamental Theorem of Cloud: If you can reliably beat cloud providers on price, availability, and scalability... Then you are a cloud provider.
Thursday, 9 July 2009
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Market conditions place additional emphasis on cost-savings
In uncertain economic times, companies look for immediate cost-cutting measures. Cloud computing can
reduce IT costs without negatively affecting ongoing operations.
Capital expenditure via “hardware refresh” vs. operating expense.
Cheap is good
Thursday, 9 July 2009
Software computers are a heck of a lot cheaper to assemble, deploy, manage than metal Someone else spending
their capital is way better than me spending my capital
I’ll spend my money on an IT staff that helps me leverage these two axioms
Other people’s money
Thursday, 9 July 2009
Elasticity = Freedom
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Bet on: CHOICE
Thursday, 9 July 2009
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Thursday, 9 July 2009
confidential
2008: first real “year of cloud”
MS Azure, VMware, GoGrid, Mosso, and and and ....
(But ISPs still don’t “get it”)
More cloud services than users?
Much much more to come...
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How big can this be?
Thursday, 9 July 2009
Thursday, 9 July 2009
DMAC
Use Case: Ocean Observatories “Global Twitter for Data”
Thursday, 9 July 2009
DMAC
Use Case: Ocean Observatories “Global Twitter for Data”
Service.DomainName
Region Virtual IP
Cloud IPs
Thursday, 9 July 2009
DMAC
Use Case: Ocean Observatories “Global Twitter for Data”
Service.DomainName
Region Virtual IP
Cloud IPs
Thursday, 9 July 2009
DMAC
Use Case: Ocean Observatories “Global Twitter for Data”
Service.DomainName
Region Virtual IP
Cloud IPs
Thursday, 9 July 2009
It’s complicated
Thursday, 9 July 2009
The future is “cloudy”
Disruption is bad
It must be failure proof
Plans are not subject to change
You can take opportunity without risk
Business is a source of revenue, IT is a source of risk
And IT must justify itself with predictions
Sales people are there to help you (eat)
Machine huggers...
The ‘fool proof’ enterprise
Thursday, 9 July 2009
Business expects
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Can I control my infra?
Is it stable?
The future is “cloudy”Reasonable concerns
Migrating sunk resources is hard. Can I move my whole data center to the cloud?
Will my apps, tools, and people still work in the exact same way? Is it cheap to change?
Does the cloud provider have business model that I can rely on? What is their cost of capital?
Will I get fired for this?
Thursday, 9 July 2009
Clouds don’t careThursday, 9 July 2009
• Increasing Uncertainty• Growing Abundance• Intensifying Competition• Growing Power of Customers• Limited access to capital
From Push to Pull – Emerging Model for Mobilizing Resources – John Hagel & John Seely Brown - 2005
Amazon’s CTO on Economic Drivers
Thursday, 9 July 2009
Backup and Recovery
Media Distribution
Elastic Computing
Scalable Web Sites
Financial Applications
Large-scale Simulation
Amazon Use Cases
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Founded Jan 200820+ Million Users
4 of top 10 games on Facebook20 billion customer minutes per month
(55% of YouTube)
100% AWS
Thursday, 9 July 2009
Founded Jan 200820+ Million Users
4 of top 10 games on Facebook20 billion customer minutes per month
(55% of YouTube)
100% AWS
S3(games 1-2MB ea)
Thursday, 9 July 2009
Founded Jan 200820+ Million Users
4 of top 10 games on Facebook20 billion customer minutes per month
(55% of YouTube)
100% AWS
S3(games 1-2MB ea)
M1.S M1.S M1.S M1.S
M1.L M1.L
M1.XL
LoadBalancing
Mid-Tier
Database
EC2
EBS EBS EBS EBS
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ProduceEncode
DistributeArchive
Thursday, 9 July 2009
Video Citizen Journalism
Thursday, 9 July 2009
Video Citizen Journalism
4 Weeks!
Thursday, 9 July 2009
The future is “cloudy”
MANY Clouds - not just Amazon any more
They are a commercial SERVICE
In production - NO WAIT needed
SIMPLE resource allocation that can be audited
STOP paying if you don’t like your IT provider
Extend your infra in a CONTROLLED way
You are not alone
It’s BUSINESS time
Thursday, 9 July 2009
Would you bet on your own infrastructure to scale
Can you save money - or defer expenditure to when it is needed
Will you get fired
Would you bet on the cloud
Thursday, 9 July 2009
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Manage expectations
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Experiment
... is a business model
Thursday, 9 July 2009
Some companies begin with the “coffee ordering” systemOffload some systems
Thursday, 9 July 2009
Make money
... is a business model
Thursday, 9 July 2009
Scale confidently
Leverage the cloud for peak demand or seasonal spikes.
Play the peak game
Thursday, 9 July 2009
Scale confidently
Leverage the cloud for peak demand or seasonal spikes.
Play the peak game
Thursday, 9 July 2009
Control
... is a business model
Thursday, 9 July 2009
Analysts cite security and control top cloud-computing concern
“Cloud computing has unique attributes that require risk assessment in areas such as data integrity, recovery, and privacy, and an evaluation of legal issues in areas such as e-discovery, regulatory compliance, and auditing,”1
Customers currently lack control of security in the cloud.
1. Source: Assessing the Risks of Cloud Computing, Gartner, June 2008. 2. Source: IDC Enterprise Panel, August 2008.3. InformationWeek Analytics Cloud Computing Survey, September, 2008
Check your assumptions
Thursday, 9 July 2009
Confidence
... is a business model
Thursday, 9 July 2009
Hybrid solutions allow for cautious migrationUse guerilla tactics
Thursday, 9 July 2009
What about data
What about latency
What about regulations
Would you bet on the cloud
Thursday, 9 July 2009
Time to make a stand?
Thursday, 9 July 2009
http://en.wikipedia.org/wiki/Eternal_return
All of this has happened before and it will all happen again
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CLOUD-OS
LOCK IN
(CC) Giara @flickr.com
Attack of the clones?
Thursday, 9 July 2009
Defend your data
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Open Services?
... is a business model
Open MessagingThursday, 9 July 2009
Open Cloud = Your Cloud
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Steady state of ~40 instances
Would you bet on this?
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Launch of Facebook application
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Steady state of ~40 instances
Would you bet on this?
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Launch of Facebook application
Amazon EC2 easily scaled up and down to handle additional traffic
Peak of 3500 instances
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Steady state of ~40 instances
Would you bet on this?
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Would you bet on this?
Thursday, 9 July 2009
Thursday, 9 July 2009