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Tim Hortons: Attridge Drive Franchise
Investor Group: Iman El Meniawi, Joey Tang, Sugantha
Nathaniel and Trenna Brusky
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Overview
• Is a market leader in the quick service food industry
• Iconic brand status in Canada – Customer loyalty
• Known best for our coffee and donuts • Provides high quality products, fast, and at a
low price
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The Opportunity
• Market gap in Saskatoon’s Northeast community
• Ability to capitalize on a growing market – Three newly developing communities – Higher than average income wage earners
(approximately $83,000)
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The Opportunity
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Revenue Model
Start-up Cost: $535,000• Franchise Cost: $480,000• Working Capital: $50,000Operating Expense: $774,090
UtilitiesRoyalty feesFull time wagesBenefitsrental feesAdvertisingInterestPart time wages
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Revenue Model
• Gross Profit Margin = 60%• ROI = 15% in the first year• Expected Growth: Full capacity in Year 3• NPV = $228,000• IRR = 22%• Annual Loan Payment: $41,682 for 10 years• Dividend paid out: 25% of Net Income
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Revenue Model
1 2 3 4 5 -
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
SaleExpenseNet Profit
$
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Competitors
Northeast lacks direct competitors
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Competitive Advantage
• Location, Location, Location– Growing community– Off a major roadway (Attridge Drive) – Lack of competition
• Brand awareness – Customer loyalty
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Our Investment Group
• Owners and primary equity investors • Over 65 years of combined food industry
experience• Own & operate two non-competing franchises • Direct involvement with the franchise
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Summary
• Location- Satisfying market need
• Marketing Mix – Guarantees success
• Management Team – Experienced & hands on
• Financially attractive
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Thank you!
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Questions?
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Revenue Model
Volume Per Hour • 2.5 Transactions every 2 minutes = 75 • 2.5 Transactions every 1 minute = 150• 1,575 to 2,550 transactions per daySales Per Transactions• Non-Peak, Breakfast Hours: $ 1.86• Lunch Hours: $3.65First Year Revenue: $ 1,369,251