Transcript
TIER 1 CREATIVE: BRAND STORY
Flavored Water Category Coconut Category K-Cup Buyer Category
TIER 2 CREATIVE: PRODUCT FORWARD
Flavored Water Category Coconut Category K-Cup Buyer Category
TIER 3 CREATIVE: ACTION/CONVERSION
Flavored Water Category Coconut Category K-Cup Buyer Category
(Recipe videos in feed)
FULL FUNNEL EXAMPLE: COCONUT BUYER