Download - thunder::tech - Marketing Trends event
2012 MarketingTrends Event
November 15, 2011
Howdy and Welcome
Location-Based Marketing
Fracturing of Online Devices
Ever-Changing Technology
What’s Happening Now
Simplification of Design
Stats on Various Platforms
Online Shopping/Ecommerce
Online Shopping/Ecommerce
Online Shopping/Ecommerce
Exponential Mobility
Internet Enabled Everything
Production Applications
BIZ Intelligence Applications
BIZ Intelligence Applications
Marketing Applications
Don’t Get Left Behind
Review Your Company’s Offerings
The Mobile Life Recap
• Mobile is everywhere and can permeate your business model at various levels
• Make your content mobile optimized—your audience will appreciate it
• No one is an expert, so don’t be afraid to jump in—do your homework and don’t be afraid to try and succeed
Misty & Alexa
Listen and Pay Attention
Listen and Pay Attention
Be Timely
Be Timely
Be Transparent
Be Transparent
Be Transparent
Create the Sale
Maximize Opportunity
Maximize opportunities at trade shows by:• Announcing new products and sharing
updates via social media• Keeping tabs on your potential partners online
and looking for opportunities to meet directly• Reporting on industry news FIRST and
providing your expert analysis on these updates
Real Time Marketing Recap
• By listening, engaging and reacting to customers in the real time, companies have a great opportunity to enhance customer service and engagement
• Real time marketing gives companies the ability to be more visible, share instantaneously, show transparency and most importantly, build brand loyalty
Misty & Dave
Content Can Be Overwhelming
Content Strategy Condensed
The Three ENCYs of Content Strategy
The Three ENCYs of Content Strategy
The Three ENCYs of Content Strategy
The Three ENCYs of Content Strategy
What Makes Good Content
• Strong calls to action• Content is fascinating and unique• Optimized for search engines• Content is shareable
Content Creates Calls to Action
Content Provides Solutions to a Need
Content is Fascinating & Unique
Content is Fascinating & Unique
Optimized for Search Engines
Content is Shareable
Embracing Content Strategy Recap
• Solid content is more important than ever• Successful content combines efficiency,
consistency & frequency• Strong content speaks to your goals, offers
solutions, fascinates and is easily found/shared
Melanie & Josh
Making Your Efforts Effective
Why it was Important to your Brand
Making Your Efforts Effective
Why it is Important to Your Brand
There’s No One Size Fits All
Understand the Landscape
Emphasis on Social Search
Monitor Conversations
Listen to the Data
Tracking Methods
Use Data to Help Content Strategy
Calling for Measurement Recap
• Customize the metrics that are most important to your organization
• Listen to the data you’ve collected• Take action based on results
Thanks and we’ll catch you on the flippity-flop