Three Ways to Grow your physical therapy Practice

This article is for you, if you want to become more successful in your practice, by DOING LESS.

You see, success is not about working hard, it’s not even about who is the ‘smartest’, it’s about knowing

your role, and managing change and evolution in your practice.

This can only be done from afar. You’ve got to look at the forest without getting lost in the trees.

I was in Austin, Texas recently, and was able to step away from my business completely, because we

have systems for the before, during and after processes associated with the ‘service’ or transaction’.

You need to think of your practice as having three components, all of which need to be optimized to build

better relationships with patients.

You can achieve this by paying close attention to, and re-engineering the before, during and after patient

Before treatment

experience.

During treatment

After treatment

Before Treatment

Make sure you ‘pre-frame‘ the patient so that they recognize you as an expert even before they have

stepped into your clinic.

During Treatment

OW your patients with outstanding clinical care, the kind that has them talking about you with everyone

eople want to do business with people. Your patient’s don’t come to physical therapy, because they

hey come to physical therapy because they know, like and trust the physical therapist.

there’s no personality in your physical therapy private practice, then it’s hard for prospects to connect

ake Pepsi and Coke for example. Sure, there are people who have their preference on which one they

’s easy to jump ship to a competitor when there’s no real connection.

y putting personality into your practice, you’re giving prospects something to connect to. That

W

they know. Let your personality shine.

P

want physical therapy.

T

If

and care about what you do. At that point, your business loses its competitive advantage and you

become ‘replaceable’.

T

prefer. However, most people are not ‘married’ to either one. For example, if I’m at a restaurant and I ask

for Coke, and they only have Pepsi, I’ll get by with Pepsi.

It

B

connection is more important than credentials or experience. Once people feel connected to you, it’s hard

to break that unless you totally screw up. Once again, I highly advise staying in touch with your patients

and keeping in constant communication with them. This will allow you to keep them in the loop with

whatever is new in your physical therapy business.

Another benefit is that people remember personality more than they remember content. I attended a 3

day seminar recently, which probably featured 30 or so speakers. All of them delivered great content. But

I remember 2 of them. It should be of no surprise to you that those 2 really put their personality into their

presentations and a year later I’m still interacting with them and doing business with them.

The biggest advantage you have in your practice is YOU. So find elements of your personality to put out

there for consumers to connect with.

Every prospect will connect to a different part of your personality. Those who have been following me for

a while know that I have a one year old. and being parent changes everything. It’s simple, but it gives me

and other parents something in common. Parents simply relate to each other, especially when we’re

talking about infants.

Personality makes you stand out, and makes you human. Your competition can copy your product, copy

your price, and copy your website. But they can’t copy you. That’s why it’s so critical to put your

personality into your marketing and your practice.

The text here was written by Dean Hunt, a 29 year old internet entrepreneur who wrote an excellent

article on how to use personality in your business.

After Treatment

Consistent, relevant follow up using physical therapy newsletter marketing and mobile marketing is the

best way for you to increase referrals after discharge.

The biggest mistake most private practice owners make is assuming that patients will remember you after

discharge. It’s very easy for them to forget. It’s our job to make sure they remember.

By optimizing the before, during and after patient experience, you can create an unbeatable VIP patient experience in your physical therapy business.

Your competitors won’t be in the same league. To Know More visit www.nitin360.com