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Gamifying Enterprise Social Collaboration
Thomas HsuGlobal Knowledge Management (Social Collaboration Strategy)Accenture Gamification Community of Practice [email protected]://www.linkedin.com/in/HsuThomas @ThomasHsuACN
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What do we mean by enterprise social collaboration?
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Why does this matter?
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McKinsey Global Institute
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What’s the challenge?
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People are stuck in their old habits
? Personal network
I’ve got an answer.
I have a question.
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People are stuck in their old habits
?? Personal network
Global network
I’ve got an answer.
I have the same question. I’ve got a better answer.
That’s not the only question you should be asking…
I have a question.
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This is a behavior problem.
Accenture places gamification within the proper context of a larger behavior change framework*.
*Builds on Accenture Tech Labs’ behavior shaping research.Copyright © 2013 Accenture. All rights reserved.
k
Gamification Social Influence
“Traditional”Change
Techniques
Behavior Change
What motivates people to collaborate?
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We did a user study.
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1. People want to understand their impact
Measuring and quantifying online
influence
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Knowledge score points system
Badges
Formal recognition
Redeemable points
Visibility into their impact
3 Cs (Connect, Contribute, Cultivate)
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2. Integrate with performance management …
myPerformance
Feedback for:Thomas Hsu
Feedback from:Sean CollinsChief Strategy Officer
Performance management feedback
At Accenture, social learning through collaboration and knowledge sharing enables us to cultivate our greatest asset: our people.
Thomas is one of our top performers at Accenture, and is leading the way we learn and develop by utilizing our formal collaboration and knowledge-sharing resources. Thomas was recognized for being among the top 50 individuals across the firm during FY12 for engaging in activities associated with: • CONNECTING to the right people and content• CONTRIBUTING their knowledge and experience• CULTIVATING the ideas and insights of others
My personal thanks to Thomas for helping us, through collaboration and sharing, to bring the very best of Accenture to our clients every day and for epitomizing our core value of 'One Global Network'.
Formally measuring and recognizing
people for collaborative
behaviors.
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… and existing recognition programs.
Recognize Collaboration
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3. Engage users with visibility and social proof.
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…and use social influence to gain new converts.
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4. Focus on collaboration’s intrinsic value
Mastery AutonomyPurpose
Networker
Chatterbox
Blogger
Knowledge Builder
Curator/Cultivator
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5. Reward quality, not quantity
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Does it work?
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Results
2009 2010 2011 2012 20130
5
10
15
20
25
30
35
40
2009 2010 2011 2012 20130%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%Average A3 Scores Penetration
Email digest subscription
People Profile
Joined a CoP
Collaborated in some manner
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Results
2009 2010 2011 2012 20130
2000
4000
6000
8000
10000
12000
14000
16000
0
100
200
300
400
500
600
700
800
Activity (single quarter)
Blogs
Microblogs
tipping point
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Anecdotal Feedback
Questions?
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