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This presentation premiered at WaterSmart Innovations
watersmartinnovations.com
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Using Infographicsto Make Facts and Figures Appealing
Natalie PavlovskiCalifornia Water Service
California Water ServiceOctober 5, 2016
Quality. Service. Value.
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Overview
• Who is California Water Service (Cal Water)?
• What is an infographic?
• Cal Water’s use of infographics
• Creating your own infographic
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Quality. Service. Value.
California Water Service• California Water Service (Cal
Water) is an investor-owned utility, and is governed by the California Public Utilities Commission.
• Cal Water has 24 service areas throughout California as far North as Chico and as south as the Palos Verdes Peninsula in Los Angeles County.
• We serve nearly 2 million customers and 500,000 service connections.
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What are infographics?
They are visualizations that:1. present complex
information quickly and clearly
2. integrate words and graphics to reveal information, patterns or trends
3. are easier to understand than words alone
4. are beautiful and engaging
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Elements of an infographic:
• Story– Simplicity– Focused data
• Style– Branding– Theme– Serious, Funny?
• Statistics– Appealing– Relevant– Credible
• Share-able?– File size– File type– Who, How?
http://inspiredm.com
http://www.jeffbullas.com
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Story: Annual Water Conservation Report
• What’s our story?– To communicate Cal
Water’s conservation efforts and achievements quickly and creatively.
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Style: Brand
• Cal Water “brand” refresh in 2015
• TaglineQuality. Service. Value.
• Specific color palette
• Photography – Washing, cleaning,
nourishing, cooling, relaxing, entertaining, hydrating
– Not being wasted
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Style: Theme
• Consistent style to add continuity to the graphic as a whole
• Compared lifetime cumulative savings to an Olympic-sized swimming pool in 2015 report
• Used swimming photos and vector artwork
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Statistics
• Conservation Report– Program Activity Levels– Annual and Lifetime
Savings– Historical Water Demand
Reduction– State Legislated Targets
• Credible?
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Cal Water’sUse of Infographics:
• Water Quality Reports
• Drought Response – Single District, 1-off
• Annual Water Conservation Reports– Started creating an annual
conservation report five years ago
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Annual Conservation Reports
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Annual Conservation Reports
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Creating Your Own: Available Resources
• Adobe Suite and Microsoft Office
• Interactive PDF’s w/ Prezi• Online Pictures:
Istockphoto, Shutterstock, gettyimages
• Online Templates
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Creating Your Own: Remember to-
• Use compelling images
• Share your work!• Add relevant information from
your businessQuality. Service. Value.
Try new ideas:– Create a series of relevant and
related infographics– Create interactive PDF’s– Have Fun!
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For more information:
Cal Water Annual Conservation Reports:
https://www.calwater.com/conservation/water-
conservation-reports/
Natalie PavlovskiWater Conservation
Program Analyst310-257-1462