Download - This is Color Line
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Color Line AS
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Color Line is one of Europe’s leading companies in the field om short sea-shipping
Comprised by:• dry cargo ship• gas tanker• bulk carrier• tanker• chemical ship• container ship• refrigerator ship • ro-ro vessel• passenger ship
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Invested 7,5 billion NOK in new ships and concepts
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Strategic reorganisation
2004:
M/S Color Fantasy
Oslo - Kiel
2007:
M/S Color Magic
Oslo - Kiel
2008:
Super Speed 1
Kristiansand - Hirtshals
2008:
Super Speed 2
Larvik - Hirtshals
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10 to 6 ships
6 to 4 lines
10 to 7 harbours
Growth in both passengers and cargo
1000 fewer employees
Increased productivity – prepared for a new time
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• 6 ships
• 4 routes
• 7 harbours
• Approx 3.000 employees
• 4,5 mill passengers
• NOK 4,5 billion turnover(appr. EURO 530 million)
Color Line
Oslo
Sandefjord
Strömstad
Kiel
Kristiansand
Hirtshals
Hamburg
E39
Larvik
Aarhus
Aalborg
E39
E18
E45
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The world largest cruise ship with car decks
Observation Lounge
Spa & Fitness Center
Tower Nightclub
Fantasy Showlounge
Color ConferenceCenter
Teens Plaza
Sports &Burger Bar
AqualandCosmopolitan
Gourmet
OceanicA La Carte
Tax FreeMarket
Casino
GrandBuffetExhibition
Center
Golf Simulator
•Color Shop•Fashion Boutique•Perfume & Cosmetics•Childrens Playroom•Reception
Fantasy Promenade•Reception•Promenade Café•Mama Bella Pizza•Tapas Bar•Donkey Pub
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Christening ceremony Color Fantasy, Oslo Dec. 10th 2004
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Christening Ceremony Color Magic, Kiel Sept. 15th 2007
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Effective transport
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SuperSpeed change an 109 year old tradition
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Hirtshals
Kristiansand
3 Timer 15 Minutter
3 Timer 45 Minutter
Larvik
Short and high frequent crossing
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Effective ports and transportation roads are vital
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Den maritime transportsektoren er en forutsetning for landbasert reiseliv. Color Line er Norges største og et av Europas ledende cruise- og transportrederier, og knytter det europeiske kontinentet til Norge.Color Line markedsfører norske attraksjoner internasjonalt, og det ligger et stort potensial for både kyst- og innlandsregionen i å dra langt større nytte av det økende antall reisende som utenlandsfergene generer.
Regjeringens reiselivsstrategi, ”Verdifulle opplevelser” 18. desember 2007
Color Line’s role and position
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Color Line shall be Europe’s leading company in the fields of Cruise and Transport
Color Lines vision
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Environmental vision
• Replacing ships that are more than twenty years old on three-fourths of the company’s services is itself an important environmental benefit.
• Does not discharge untreated sewage, refuse or food waste, and has entered into a voluntary agreement with the World Wildlife Fund.
• Has concluded an agreement with the European Environmental Foundation Bellona.
• Cooperates with the Norwegian maritime industry to achieve the vision of the Norwegian Shipowners’ Association of zero discharge of environmentally harmful substances to air and to water.
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1961: 54 212 passengers
2009: More than 1 million passengers
Carried about 20 million passengers in 50 years Oslo-Kiel
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Color Line: Well positioned ina forward-looking growth industry!