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ONLINE
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MALCOLM
MACMILLAN
PATRICK
BJORKMAN
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THE SPECIALIST
AGENCY FOR THE
CINEMA INDUSTRY
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BASED IN GLASGOW, UK
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WORK AROUND THE WORLD
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WE DO THESE THINGS:
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INSIGHT
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THERE IS ONE BIG TREND
THAT IS HAPPENING NOW
WHICH WILL AFFECT YOUR ABILITY TO DO
BUSINESS OVER THE COMING YEARS.
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1
MULTI-SCREEN
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WHO USES THE INTERNET?
61%
80%*
*That’s more than the
% of people who use
a car.
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2006 2009 2013 2017
HOW PEOPLE ACCESS THE INTERNET
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70UNIQUE MOBILE
DEVICES
2012
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70UNIQUE MOBILE
DEVICES
2012
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800+UNIQUE MOBILE
DEVICES
2014
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2
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EMERGING TREND
20%
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THIS ALL PRESENTS SOME CHALLENGES
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2
SELLING ONLINE
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2%
WE KNOW PEOPLE
WANT TO BUY ONLINE
95%
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EVERY DEVICE, EVERY PLATFORM
COULD BE A POINT OF SALE.
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90% 9%<0.1%1%
ONLINE TICKET SALES 2012
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80% 19%<0.1%1%
ONLINE TICKET SALES 2014
2X GROWTH
LITTLE TO NO GROWTH
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GLOBAL GROWTH OF M-COMMERCE
`26%MOBILE AS SHARE OF ALL E-COMMERCE
`19%
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MOBILE WEB IS
HUGEIN CINEMA
55%
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AND STILL GROWING
NOW
`45%
55%
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HOW DOES CINEMA MEASURE UP?
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MULTI DEVICE CAPABLE
34% 70%88%
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WHEN YOUR CUSTOMERS WANT TO BUY FROM YOU;
LET THEM!
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THAT MEANS:
MAKING IT EASY TO BUY
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THAT MEANS:
MAKING IT EASY TO BUY
ANYTHING
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THAT MEANS:
MAKING IT EASY TO BUY
ANYTHING,
ON ANY DEVICE
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THAT MEANS:
MAKING IT EASY TO BUY
ANYTHING,
ON ANY DEVICE
AT ANY TIME
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3
BRAND?
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BRAND
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BRAND
WEB
MOBILE
ADSFACE
BOOK
T WI T T E REMAIL
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BRAND
WEB
MOBILE
ADSFACE
BOOK
T WI T T E REMAIL
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YOU NEED
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4
CONVERSATIONS
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KATE
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KATE LIKES THEATRE, ROM-COMS AND SCI-FI.
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KATE LIKES THEATRE, ROM-COMS AND SCI-FI.
WE WANT TO GIVE HER PERSONALISED CONTENT, PROMOTIONS AND OFFERS.
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KATE
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KATE
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KATE
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KATE
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User 1 User 2 User 3 User 4
YOUR WEBSITE DOESN’T SEE KATE, IT SEES:
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SOCIAL MEDIA USAGE
26%FOR 2 HOURS/DAY
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KATE
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KATE
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KATE
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KATE
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KATE
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User 1 User 2 User 3 User 4
User 5 User 6 User 7 User 8
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WE NEED TO GET A SINGLE VIEW OF KATE
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Membership
and loyalty
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Membership
and loyalty
Social login and
connected accounts
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Membership
and loyalty
Social login and
connected accounts
BIG DATA
= Relevant
conversations
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5
THOUGHTS
SOME PARTING
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FOR YOUR TIME
THANK YOU